Hochschule Niederrhein University of Applied Sciences

Company Employees

Falk Fuhrmann

Founder @Huí//Lüè Business Consulting

Verified

Falk is a visiting professor for International Brand Communication & Innovation, Consumer Behaviour & Insight, and International Marketing Research at the China Academy of Art, Hangzhou. Falk also is an award-winning creative strategist with more than 20 years of experience in growing businesses, building strategy teams, and developing connected marketing, brand & communication strategies of local, regional or global scale. Born & raised in Germany, he led the strategic planning department of TBWA when they opened their Berlin office with clients like Philip Morris International and Kawasaki motorbikes. Later as head of strategy with DDB, he developed & championed the agency’s philosophy of creative business solutions and paved the way for major service innovations. From 2013 to 2021 in London, Singapore and Shanghai, Falk led the strategy development for P&G’s baby care business in CEMEA, APAC & Greater China, as well as for their feminine, oral, personal care, laundry, dish care & male grooming business in Greater China. Falk has been coaching Pernod-Ricard Asia on new product development and go-to-market strategies for China and SEA since 2016. A collaboration that finally led Falk to start his own business: HuìLüè Business Consulting in Shanghai.More...