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Work Background
LeoforceFreelance Senior Copywriter
Apr. 2022Raleigh, North Carolina, United StatesLeoforce is the cutting edge SaaS company behind Arya, the next-level AI talent sourcing technology that considers 7 multidimensional data points and hundreds of attributes to assess candidate relevancy against a particular role, delivering the candidates who aren't just qualified but are most likely to succeed in the job. As the sole Senior Copywriter at Leoforce, I've created blogs, guides, white papers, corporate brochures, Facebook & Google ad campaign copy, social media posts, email drip campaigns, sell sheets / 1-pagers, landing page copy, e-books, and more. I also transform critical survey and research data into comprehensive research reports. I thoroughly enjoy working with an exceptional global team of professionals and collaborating on a myriad of projects at Leoforce. Believe the hype - this company is stellar! The first webinar email campaign I produced for received a 100% organic response, with the very first email generating a higher response than any previous campaign. I'm proud of the work I've done for Leoforce and have greatly expanded my skill set as a result of my time here. I look forward to more exciting projects and really love the SaaS space.
Cardno TBESenior Marketing Coordinator
Apr. 2016 - Sep. 2017Tampa, FLThis role consisted of performing a wide range of marketing, writing, and business development services for global infrastructure engineering firm. I collaborated directly with Senior Leadership, Business Unit Managers and Practice Area Leaders/ Subject Matter Experts to develop highly effective proposals to position the company for success in capturing new work/clients. I also, conducted market research to identify key opportunities for bidding purposes and to build sales pipeline, planned and led proposal kick-off meetings with key personnel; drafted, coordinated, assembled, and submitted RFP / RFQ responses, while monitoring compliance requirements and pertinent deadlines. In addition, I proactively cultivated strong relationships with internal technical leaders, as well as external teaming partners. Attended tradeshows, conferences, and other industry events as corporate representative to build brand awareness and generate leads. A few of my more notable accomplishments are highlighted below. ~ Served as lead proposal coordinator for multiple winning submissions for contracts with the Army Corp of Engineers, FDOT, and local municipalities in Georgia, Texas, Louisiana, and the Carolinas. ~ Utilized strong writing and communication skills to effectively update standard proposal language across multiple service lines resulting in a substantial improvement to overall proposal quality.
Carlot Promotions IncProject Manager / Project Coordinator
Jan. 2016 - Jan. 2021Springfield, Virginia, United StatesMy position at Carlot consisted of directing a diverse range of projects, creating content, and managing business processes for a company specializing in auto dealership promotional supplies and branded merchandise. I provided marketing, copywriting, customer service, and project management services including directing a complete new website build, creating blog content, drafting product descriptions, and providing graphic design services. I also planned, organized, and attended trade shows as corporate representative, to build brand awareness and generate leads, and engaged in client-facing sales and marketing, as well as new and existing product sourcing. This required a great deal of logistics coordination for both international and domestic shipping, and close collaboration with overseas suppliers, clients, customs officials, and shipping agents. I coordinated order processing, and providing direct oversight and project management for large orders from inception to completion. Some of my more notable achievements at Carlot are highlighted below. ~ Played a pivotal role in increasing sales, revenue, and customer satisfaction by developing and implementing streamlined order processes and dramatically improved customer communication policy. ~ Drafted and submitted two provisional patent applications for marketing purposes, and two successfully granted trademark applications. ~ Produced graphics and content for highly effective email marketing campaigns using MailChimp. ~ Instrumental in the successful acquisition of $3.5M contract for KN95 Protective Masks in 2020; managed the entire order from international sourcing, regulatory compliance, shipping and logistics, contract terms & negotiation, payment, client communication and more. ~ Utilized exceptional negotiating and strategic communication skills to navigate extremely adverse logistics issues resulting in a refund from the shipping carrier of more than $120K in expedited shipping costs.
Content and CollateralSenior Copywriter
May. 2014Everywhere, USAMy freelance copywriting work has been so diverse. I've written award-winning website and video script content for Celsius Marketing Interactive, as well as hundreds of blogs, marketing emails and more for a diverse range of their clients, as well as others. Many of these clients are in the higher education space which requires a unique approach to copy. I also craft both long-form and short form copy, blogs, landing page copy, website content, white papers, tag lines, marketing emails, presentations, and much more for a wide range of other companies. Another aspect of my freelance work I enjoy, is using my Illustrator and Photoshop skills to create marketing collateral including - logos, business card design, brochures, rack cards and just about any type of branded promotional product you can imagine. I LOVE the design element of my business. Because while writing is my core strength - it's really satisfying and a nice change of pace when I get to be creative with graphic design. Check out my portfolio of copywriting work at contentandcollateral.com. It's just a snippet of the work I've done but take a look!
Five-Star Resume ServicesLead Writer / Owner
Jan. 2014Clearwater, FL As the lead copywriter at five-star, I provide professional resume writing services for people from across the globe. This often requires marketing and selling myself and services to my clients to gain their trust in my ability to sell THEM. Once I've achieved that goal, the path forward involves directly collaborating with each client to assess their individual goals, conducting industry / position specific market research, and staying dialed in to different industry trends and market conditions. I take what I've learned and create powerhouse resumes, cover letters, and LinkedIn profiles that get results. I also coach individual clients on interview techniques, and offer targeted recommendations based on industry standards. One of the things I'm most proud of is designing, developing, and launching my entire website – fivestarresumeservice.com. I created all website content, blog posts and the storefront, and currently manage all website functions including SEO, order processing and more. My history of successfully creating thousands of resume products without a single negative review speaks for itself. 5-star reviews are kind of my thing. :)
Hayward BakerResidential Market Manager
Sep. 1999 - Nov. 2014Tampa, FLI directed all department operations for the residential foundation repair division of the largest geotechnical contractor in North America. This included hiring, supervising, training, and mentoring team of sales personnel, proposal coordinator, accounting, and administrative staff. Managed $350K annual marketing budget, all aspects of business development, vendor programs and 800-1000 proposals annually. I oversaw field operations & logistics in conjunction with the field superintendent, managed permitting, sourced materials, equipment, and personnel. I also organized and attended industry trade shows, hosted networking and charity events and participated in industry professional organizations to drive brand awareness and expand client base. I also spearheaded annual strategy meetings to establish sales goals, and marketing plans. Some of my key accomplishments in this role are listed below. Surpassed all established sales goals every year, reaching a record-breaking number of sales in 2013 of more than $20M. Conceptualized, developed, and launched comprehensive marketing strategy that resulted in year over year growth, exceeding all target sales goals and consisting of the following: o Partnered with geotechnical engineering firm to create and present foundation repair seminars to large groups of residents in various communities across multiple counties.
o Worked directly with media consultants to produce television commercial aired on major networks. o Designed print ads, informational brochures, and billboard advertising. o Organized and managed development & launch of new residential department website.
o Hosted charity and networking events for Hospice, American Cancer Society, Suncoast Animal League, and more. Collaborated with executive leadership and field superintendent to develop streamlined field processes that increased efficiency, productivity, and *substantially improved gross margins from $180K in 2004 to more than $8M in 2013.
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