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Work Background
RocheAnatomic Pathology Solutions Manager (Florida & Puerto Rico)
Jul. 2020Miami, Florida, United States
RocheStrategic Account Manager
May. 2013 - Jul. 2020FloridaResponsible for sales growth and maintenance of major hospitals, medical systems, and integrated healthcare delivery networks within the south Florida market. I work closely with, and mentor, Account Managers in the sales cycle of Ventana products and services to clinics, hospitals, and medical laboratories related to, and/or managed by, Ventana major account customers. I consistently demonstrate: leadership presence; resilience; sales success; effective tool utilization; cooperation with buying influences; knowledge of contract formulation; effective territory management; expertise in advanced staining business; effective positioning of Ventana products; knowledge of account finances.
Ventana Medical SystemsAccount Executive-Fort Lauderdale
May. 2009 - May. 2013South FloridaDynamic, results-producing Account Executive with an exceptional track record of growing territories to increased revenue and profitability, as demonstrated by delivering 154%+ to goal for fiscal year 2011. Earned a reputation for gaining and maintaining clients’ trust. Able to influence stakeholders to maximize revenue potential. Superior leadership, persuasion, and interpersonal abilities. Decisive and proactive. Outstanding analytical, problem solving, and critical thinking skills.
IDEXX LaboratoriesLaboratory Diagnostic Consultant
Oct. 2006 - Apr. 2009Florida, United States · RemoteResults-driven, ambitious Sales Professional with a record of success increasing sales, growing a new market, researching potential clients, and penetrating competitive accounts for Idexx Laboratories. Earned reputation for gaining and maintaining clients’ trust. Strong foundation in public relations and crisis communications for the U.S. Air Force. Bilingual in Spanish, English. Proficient in MS Word, Excel, PowerPoint, Outlook, PageMaker and PhotoShop
United States Air ForceChief, Media Relations
Jul. 2004 - Aug. 2006Enid, Oklahoma Area · On-siteChief, Media Relations
71st Flying Training Wing
Vance Air Force Base Enid, Okla.
United States Air Force
United States Air ForcePublic Affairs Officer
Jan. 2004 - Dec. 2006•Directed media relations and public affairs for 2,500-person Air Force Base, including managing budgets, programs, metrics, media interviews, story pitches, press releases, and media interviews.
•Partnered with senior officers, providing counseling on effective public affairs strategies.
•Produced a monthly television program with local public access channel for 16,000 viewers.
•Developed and launched public affairs, community relations, internal communications, and base newspaper programs. •Generated positive media coverage in local, state, and national news outlets by conducting interviews and tours for 80+ news journalists. •Presented annual accident briefing at city emergency meeting. •Distributed $500,000+ in agency funds and $140,000 in travel expenditures. Special Project: Hurricane Katrina Joint Task Force (2004)
Selected for Lieutenant General Honore’s public affairs staff to facilitate media and public relations for Hurricane Katrina relief efforts; drafted and communicated DOD crisis key messaging.
Media Relations Chief
•Managed communications and logistics coordination for 40+ national and international media outlets including NBC, CBS, CNN, BBC, BET, Fox, Vanity Fair, and National Geographic.
•Oversaw selection, fielding, and scheduling of media interviews and onsite reporters.
•Provided daily climate assessments, media reviews, and key messages to Commanding General.
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