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Work Background
Owner
Fork and LifeOwner
Nov. 2020Tel Aviv Area, Israel
Creative Director
Debby & Ron Digital from Debby groupCreative Director
Oct. 2014 - Jan. 2021Leading a digital creative team, providing strategic digital advice with a focus on clients’ business objectives. Leading the Digital Company’s Campaigns, content and creative department. Defining, creating and managing the Creative, content and strategy for a large and high-profile client's portfolio, including local and global brands as: PayPal, Burger King, Strauss Group, Unilever food solutions, Quaker, Ben & Jerry’s, Lurpak, Intel, Arla Cheese, The Jerusalem Development Authority JVP and many more. Managing a content array, including "360 campaigns" – online and offline - social networks pages, online YouTube video series, dedicated websites, strategic content initiatives, online crisis management, campaigns, etc.
Editor
TheMarkerEditor
Jan. 2009 - Dec. 2012Editing pages in the printed version of the newspaper, working with all sections: Capital Market, News, Advertising and Media, Hi-Tech, Global, etc. Working under pressure, meeting deadlines, time management skills, accountability, sensitivity, assertiveness, coordination between departments.
Correspondent at Yedioth Ahronoth New York
Yedioth Aharonot New yorkCorrespondent at Yedioth Ahronoth New York
Jan. 2006 - Dec. 2009New YorkWriting magazine articles and interviews on politics, culture, sports, etc, and a weekly night column. Editing the weekend magazine
Frilance Writing
HaaretzFrilance Writing
Jan. 2005 - Dec. 2006
Editor and Journalist for walla!
Walla!Editor and Journalist for walla!
Jan. 2003 - Dec. 2006

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Shahar: Storytelling & Content Creation
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