Navigate360Senior Director of Strategic Marketing *Riverside Portfolio Company
Jun. 2020 - Apr. 2022• M&A: Integrated 7 companies from $9M to $26M ARR using a combination of HubSpot, Salesloft and Salesforce, while merging websites and brand.
• Re-engineered Salesforce and Hubspot to allow for metric and KPI reporting within the sales and marketing team, resulting in robust forecasting and data
reviews.
• Improved marketing performance by 260% through implementing and managing a full-funnel marketing program, resulting $4.1M in pipeline.
• Revamped web and digital strategy delivering a 34% increase in engagement, a 15% increase in conversion rate, and $2.2M in additional revenue.