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Work Background
BetterWorldHead of Marketing
Jul. 2024
Sign In SolutionsHead Of Enterprise Marketing
Jul. 2023 - Jul. 2024St Petersburg, Florida, United States
GravytyVice President Marketing
Apr. 2022 - Jun. 2023
Navigate360Senior Director of Strategic Marketing *Riverside Portfolio Company
Jun. 2020 - Apr. 2022• M&A: Integrated 7 companies from $9M to $26M ARR using a combination of HubSpot, Salesloft and Salesforce, while merging websites and brand.
• Re-engineered Salesforce and Hubspot to allow for metric and KPI reporting within the sales and marketing team, resulting in robust forecasting and data
reviews.
• Improved marketing performance by 260% through implementing and managing a full-funnel marketing program, resulting $4.1M in pipeline.
• Revamped web and digital strategy delivering a 34% increase in engagement, a 15% increase in conversion rate, and $2.2M in additional revenue.
SpirionMarketing Campaigns & Operations *Riverside Portfolio Company
Jan. 2020 - Jul. 2020Tampa/St. Petersburg, Florida Area• Pioneered marketing automation process, producing a 40% increase in MQLs and a 10% increase in conversion rates for SDRs.
• Refined metrics and KPIs, in collaboration with the Sales and Marketing teams, resulting in consistent benchmarks for MOR and board reviews.
• Created and executed multi-channel marketing programs resulting in new syndication channels, increasing traffic by 60% annually.
Community BrandsDirector of Marketing & Alliances
Jul. 2017 - Oct. 2019• Increased revenue from $2M to $60M over two years through strategic marketing and partner alliance programs, resulting in a successful exit.
• Negotiated $2.5M in partnership to drive a 20% increase in brand awareness within a competitive industry, by increasing lead generation activities by 30%.
• Integrated 20+ products to form a consistent message and story for new client acquisition and install base by creating a new marketing plan and product
messaging.
YourMembershipIndustry Field Marketing Manager *Riverside Portfolio Company
Dec. 2014 - Apr. 2017• Grew Annual User Conference from 300 attendees to 1,000 by developing compelling content sessions, onsite experience and offering professional
development.
• Increased partnership and sponsorship revenue by 57% by leveraging a strong network of local businesses to create new partnerships.
• Managed 40+ tradeshow and events, re-engineering the field marketing strategy to increase sales and improve prospect qualification.
Genius Central Systems, Inc.Community Marketing and Media Manager
May. 2013 - Dec. 2014Saint Petersburg, FL
Colorado Boxed Beef CompanySales & Marketing Specialist
Sep. 2012 - May. 2013
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