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Work Background
European Association of Communication Directors (EACD)EACD Romania Country Chapter Lead
Dec. 2022Bucharest, Romania
HS Timber Productions (formerly Holzindustrie Schweighofer)Head Of Public Relations
Mar. 2017 - Sep. 2023Bucharest, RomaniaDevelop and implement the PR strategy for Romania with a strong focus on crisis & reputation management, as well as media relations. Align policies and operative tasks and measures with HQ. Coordinate the department and line manage the Romanian PR staff. Coordination and quality control of all PR, marketing, advertising, internal communication and CSR promotion of HS Timber and HS Baco Panels, part of HS Timber Group. Contract coordinator with third party service providers, following KPIs, operational objectives and other measurable indicators.
• Reputation management
• Implement open dialogue & transparency policy through corporate communications activities – promote the company’s Action Plan for a safe & secure supply chain
• Constant media work • Content creation • Develop turn-key projects to educate and facilitate access to facts & figures about HS Timber & the wood processing industry • Develop & implement the PR strategy for afforestation project/foundation Padurea de Maine’s and GPS
• Coordinate implementation of modern internal communication tools & oversee compliance/code of conduct/ health & safety campaigns
• Held communication trainings on media/corporate/business partners/authorities communication
Ireland - Romania NetworkMember of the Board
Feb. 2012 - Mar. 2016Bucharest, RomaniaActively contribute to strengthening the many existing business and cultural relationships between Ireland and Romania. Be one of the Romanian representatives and deciding factors within a body initiated by the Irish Embassy. Plan and implement business seminars, as well as other bi-lateral partnerships to expand views and horizons. Propose projects that would increase membership, as well as IRN reputation.
• Organizing the IRN launch event within the “Voices from the Merry Cemetery” concert at the Ateneul Roman • Organizing the first Saint Patrick’s Eve ball in Romania (2012), as well as the 1st Saint Patrick’s Day festival (3 days long)
• Organize and sustain business/networking seminars
• Organize in 2 consecutive years major St. Patrick’s Day parades in Bucharest
Net Worth AdvisoryOwner
Aug. 2007 - May. 2014Bucharest, RomaniaDefine strategy for and create, execute, and manage comprehensive development plans, encompassing integrated communication/marketing initiatives designed to penetrate and grow targeted markets. Communicate with customers/partners/suppliers, as well as manage internal departments to coordinate overall efforts in accordance with company goals. Lead and direct forward-thinking marketing and communication teams. Handle new business development & all administrative aspects. Selection & recruitment of personnel.
• Rebrand African Consolidated Resources (AFCR, UK mining company), as well as website development/administration & online marketing • PR campaigns for Signal Iduna • Opening of New Kopel showroom (Opel) with Loco Advertising
• Represent at national real estate fairs several developers, as well as designing & building their booths • Held communication trainings on media/corporate/business partners/authorities communication
• Establish event selection and conduct negotiations for the agency’s clients.
Romania-Ireland Chamber of CommerceSecretary general
Oct. 2006 - Dec. 2008Bucharest, RomaniaDeveloped bilateral trade relationships between Romania and Ireland. Tended to all administrative aspects, connections with members, companies and governmental bodies. Promoted the organization through PR, advertising and seminars. Developed and managed a wide range of marketing tools, including promotional materials, direct-mail pieces, and Web site content. Counseled companies or • Held seminars in Galway and Dublin (Ireland) to promote Romanian-Irish bilateral relationships.
• Participated in Dublin based RDS center exhibition (real estate), being the only Romanian business representatives.
RegattaCommunication manager
Feb. 2005 - Dec. 2008Bucharest, RomaniaResponsible for promoting the company as a leading service provider in central media, as well as for implementing the company’s communication strategy. Develop and manage a wide range of PR and marketing tools, including promotional materials, direct-mail pieces, and website development & content. Establish event selection and conduct negotiations. Define and evaluate product marketing collateral programs and analyses (clients’ real estate projects). Maintain communication with management to ensure marketing activities aligned with business goals. • Established the company brand on the market as “Romanian leader of real estate brands”
• Plan and implement company participation at famous genre events, such as MIPIM Horizons (2008)
• Create cross marketing events between luxury brands (e.g. Regatta with Maserati, Mont Blanc, Vertu, Netjets, Sunseeker, Carol Park Hotel, etc) and classical music tours such as the first Stradivarius tour in 2008 with Bang & Olusfen, Maserati and Regatta
• Counsel and aid company clients in branding and communication campaign issues.
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