Elizabeth Baker

Revenue and Profitability Strategist @eCommerce, SEO, Paid Search, CRO Expertise

United StatesGrowth HackerDigital Ads ManagerHead of Growth💸 MarketingBusiness OwnerChanel ManagerMarketing Director👍 Sales & BizDevASO🧨 ConsultingSEO Manager

5 Years in Sales --> Successful Mobile App Entrepreneur--> 13 Years in eCommerce Marketing Bookend approach to creating profitable growth: --> Traffic: 1. Paid Search & Shopping without click waste - mastery of the algorithm to outperform Google's incessant automation 2. SEO Just do it right. No shortcuts. Also, it is important to bridge consumer search perception with internal product perception for best results. 3. Paid Social with pinpointed audience targeting and high conversion creatives + campaigns Conversions <-- 1. Sales psychology based product marketing. take an unbiased approach to articulating why your product is the solution to their problem 2. Make it fast and easy to buy. Remove obstacles. Pinpoint and eliminate frustrations. 3. Cross sell and upsell to the benefit of your customer. 4. Build loyalty and retain the customer you worked so hard to gain. That's it. No shiny objects. No shortcuts. Just honest work done with the customers' best interests in mind.

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Work Background

Zest Dental SolutionsDigital Marketing Manager - E-commerce

Apr. 2022 - Apr. 2024California, United StatesSignificantly increasing ROI through strategic campaign architecture and optimization. Improving E-commerce performance through UX, on-site search, product data and cogesive on-site learning initiatives.

Planet DDSDigital Marketing Manager - In-House

Mar. 2021 - Mar. 2022California, United StatesDigital Marketing for Cloud Dental Software.

UpworkFreelance Mobile App Marketing + Google & Bing PPC Optimization on Upwork

Dec. 2015 - Mar. 2021United StatesGoogle Ads, Google Shopping, Bing Ads or Amazon Profitability Optimization #1 Upwork recommended Mobile App Marketing Expert in 2015 - 2017 Visit me on Upwork.com

BuzzgenSenior SEM Google + Bing Ads Strategist - Agency

Jan. 2020 - Jan. 2021Senior Google Ads and Bing PPC Strategist.

ClearBagsDigital Marketing Manager

Feb. 2019 - Nov. 2019El Dorado Hills, California- Evolving Digital Marketing Strategy - Optimizing Search PPC ROI - Expanding Product Marketing Coverage - Magento 2 E-commerce - SEO Planning and Execution - Marketplace SEO Strategy & Implementation - Amazon Profitability Analysis & Improvements - Project Management of Outsourced Marketing Projects - Data Analysis & Analytics

Honest MarketingOwner

Sep. 2015 - Mar. 2019CaliforniaHonest Marketing specializes in helping Small Business Owners with early Mobile App Business Launches. Often our clients will begin looking for a Mobile App Marketing company only to be met with very few options. Of those few options it is not uncommon to find pricing in the $100 to $150 per hour range with $5,000 and $10,000 project minimums. At Honest Marketing we not only understand the challenges of cash strapped start-ups, we have BEEN THERE. Because we know how important to is to be able to stretch every dollar while launching a new mobile app we have built strategies to help our clients be able to do just that.

Sales Tracking AppBusiness Owner

Jan. 2012 - Feb. 2019NationalSalespeople - does your Schedule Book also track your Pipeline, Objectives, Cold Calls, Closing Ratios & Sales Plan? With the Sales Tracking Calendar (free) Android and iPhone app it will! Business Development, Product Design, SEO, SEM and Mobile App Marketing

Belami, Inc.Freelance Marketing Optimization Specialist

Sep. 2015 - Jan. 2018Driving strong sales growth for special project sites while increasing profitability through optimization.

Belami, Inc.Marketing Optimization Manger

Aug. 2013 - Jun. 2015Sacramento, California Area-Optimizing marketing to increase profitability -Designing increasingly efficient PPC campaign structures, landing pages, ad extensions and ad copy. -Gathering competitor insight and strategies -Assisting with growth of Organic Search footprint -Creating Social Media Marketing Plans: Houzz, Twitter, List.ly, Pinterest, Facebook, Quora, and Google+. -In charge of Ramping performance on key initiatives -Promotion Coordination -Analyzing marketing numbers and trends to look for opportunities for growth. -Researching and evaluating potential new marketing channels to drive revenue. -Account Management of Client Accounts