Frank Barnett

Fractional CMO @Catalyst Growth Ventures

United StatesEmail Marketing ManagerMarketing Director💸 MarketingMarketing Analytics Manager💼 C-level ExecutiveCMOBrand Marketing ManagerSEO Manager

I help growing organizations build predictable revenue streams through a consistent, compelling brand story. Your brand is more than your logo, colors or tagline. It’s the story you tell your customers and the promises you make (and hopefully keep). I’ve spent almost two decades helping growing organizations build systems that transform potential clients from people with problems into raving fans (and repeat buyers!). Here's what I can do for your company: - Work alongside your executive team to create a compelling story that transcends business units and breaks down silos - Design, build, and optimize your website and online presence to better tell your brand story and more effectively capture the right kind of traffic. - Implement efficient marketing processes and systems for sustained growth without a significant increase in headcount - Configure and optimize your CRM system for streamlined operations and useable client data - Help define/refine your Unique Value Proposition based on available client data and interviews with your internal team - Refine/Expand your go-to-market strategy based on audience, product mix, and customer data. Who ELSE can you sell to? - Create captivating social media strategies to boost brand engagement - Develop compelling email campaigns to nurture and expand your customer base - Craft polished marketing collateral that aligns with your brand identity - Expertly hire and train contractors to handle specialized marketing tasks - Establish and lead a fully functional marketing vertical, typically within 90 days

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Network Power<100 people

Roles

🐦66%

Design

🔥33%

Startup Founder

💸33%

Marketing

Geos

🇫🇷33%

France

🇺🇸33%

United States

Work Background

Authentic®Fractional CMO Peer Advisor

Apr. 2024

Catalyst Fractional CMOFractional CMO

Mar. 2023Texas, United StatesProviding veteran experience, leadership, and strategy to help move organizations beyond the startup hustle!

MPS LLCVP of Marketing

Jan. 2009 - Apr. 2023Richardson, TXLead a team of marketing and sales professionals to achieve key revenue and growth objectives. To carry out my mandate, I conduct deep dives to evaluate CRM data/analytics and develop an integrated, 360-degree marketing and brand strategy. Among my accomplishments, I have: ➥ Recruited, built, led, and coordinated a media team of in-house, contract, and agency personnel. ➥ Helped shift from a primarily B2C GTM strategy to B2B, selling via dealers and partners and providing them with everything they needed to sell our product effectively to their clients. ➥ Employed data analysis/visualization to report on web interactions, sales team interactions, product sales, and marketing effectiveness; enabled the company to maximize conversion rates, optimize the customer journey, and enhance the effectiveness of customer segmentation tactics. ➥ Directed the development of digital content, including videos, copy, paid ads, email, and web content. ➥ Collaborated with the sales team and external partners to launch a brand refresh in just 42 days, positioning the company as a thought leader in its industry. ➥ Leveraged lead scoring and sales process automation to reduce CAC and enhance the ROI of customer outreach initiatives. ➥ Developed a full social media strategy; trained team members on social media best practices. ➥ Optimized conversion rates across primary and auxiliary websites. ➥ Led a suite of PPC and paid social campaigns; reduced paid ad spend by 50% ➥ Achieved and maintained multiple Page 1 SERP listings across primary keywords. ➥ Developed marketing collateral, sales messaging, and go-to-market strategies for two successful product lines in a challenging pandemic environment