Charles Parent

Digital manager - SEO director @Horse Pilot

France🔥 Startup Founder💸 Marketing✔️ ITBusiness Owner📝 Influencer or Blogger💼 C-level Executive🐦 Design🧨 Consulting🧮 Education🏐 Sports✨ Business OwnerBrand Marketing ManagerContent ManagerSEO ManagerEmail Marketing ManagerGrowth HackerMarketing Analytics ManagerUX/UI DesignerCommunication DesignerBrand DesignerProject ManagerBusiness AnalystCustomer ResearcherCTO

As Charles Parent, the Digital Manager and SEO Director, I have successfully improved the online visibility and search engine rankings of multiple websites. I've developed and implemented effective SEO strategies, conducted thorough website audits, and analyzed data to inform adjustments. I have also effectively managed digital marketing teams, fostering a collaborative environment that encouraged innovation and growth. My efforts have consistently led to increased web traffic, higher conversion rates, and improved user engagement.

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Marketing

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C-level Executive

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United States

Work Background

Team for the PlanetAssocié

Jun. 2023Team for the Planet is a mission-driven company aiming to raise 1 billion euros to deploy 100 innovations to combat global warming. Let's act together! To find out how you can get involved, click here: https://www.team-planet.com/

Horse PilotDigital Marketing Manager

Apr. 2019Région de Marseille, France

DigiconsultEbusiness Manager

Jul. 2010Nantes Area, France+ Webmarketing & SEO : Search Engine Optimization To get your site visible online, a number of methods can be used to maximise visibility and drive traffic to your site via both paid search (PPC) and natural organic search (SEO). With the majority of web users currently using search engines to navigate the web, search optimization is fundamental to the success of your business. + Website Design & Build We are passionate about producing well designed, robustly built websites using the latest technologies and best practices. + Mobile Consumers are increasingly turning to the mobile internet thanks largely to the influence of iPhone & Android and the need for a mobile website has added a new dimension with mobile traffic now officially overtaking desktop traffic. We create touch optimised cross-platform mobile websites + Consulting We enjoy collaborating closely with out clients, getting to know their businesses and what makes them tick. We will work hand in hand with you to understand the issues facing you, and to develop online strategies that will make a real and lasting difference to your business.

Jalis, Agence WebSEO Manager & Quality Manager

Jul. 2018 - Apr. 2019Région de Marseille, FranceHead of SEO, SEA, SMO Responsible for referencing 130 websites per month. Team Management / SEO Service Management Project management (planning, help, advice, training, ...) Responsible for complex SEO projects (audit, SEO, redesign, ...) R&D> Monitoring & SEO improvement of Jalis CMS SEO training, semantic search, Google Analytics, Web writing, ... Expert in advanced SEO strategy: Netlinking, PBN, Cloacking, ... Google Certifications obtained: Analytics, Adwords, Shopping, Mobile.

Wondereur IncDigital Marketing Manager

Feb. 2014 - Feb. 2016Toronto, Canada AreaWondereur is an innovative emotional shopping platform and a multi-award-winning venture offering privileged access into the lives of artists to watch, whose stories are told in visual essays reminiscent of the golden age of photojournalism. These contemporary artists are selected by top curators from around the world and, at the end of each story, readers can purchase the artist's work directly from their iPad, iPhone or computer. This is a first in both the art and digital worlds. + Wondereur is a double Honoree of the 21st Webby Awards (NYC) + Winner of the 2016 Digital Magazine Awards for best art platform (UK) + Gold winner of the 2016 W³ Awards (NYC) + Official Honoree of the 17th Webby Awards (NYC 2013 - alongside the New York Times, the Financial Times and Martha Stewart Living) + Finalist of the 2013 Digital Magazine Awards (London, UK) + Gold Award Winner for Best Tablet Edition at the Canadian Online Publishing Awards (Canada). + DMA 2013 awards finalist in UK along side TATE and British Journal of Photography + Winner of 2012 COPA GOLD award for best digital edition. + Endorsed by Gwyneth Paltrow for GOOP + Featured in & loved by MONOCLE, Globe and Mail, Trendhunter, Designmon, Toronto Standard, CBC, Radio Canada, Now, Shine (Yahoo), GOOP, Sparksheet,...

Bilingual LinkDigital Marketing Project Manager

Jul. 2012 - Jul. 2013Toronto, CanadaResponsible for the execution of marketing campaigns and communications (primarily for French consumer as well as English), following up on these projects, analyzing results and making recommendations. + Developed and executed advertising campaigns designed to increase site visibility and traffic, including advertising, promotional and event-related activities, among visitors, customers and business partners. + Worked with ad agencies and freelancers, coordinated promotions for the launch of our sites or promotions conducted in partnership with advertisers.

SparklaneDigital Marketing Manager

Jan. 2012 - Jun. 2012Nantes Area, France+ Definition of the marketing plan development + Consolidate SEO recommendation on 2 millions website pages + Managed PPC campaign budget of 45k€ per year + In charge of search engine optimization for this site, achieving 15% av. growth per month and decrease the bounce rate of 28 % + Organized the community management on all social media : LinkedIn, Twitter, Google+ + Design and integrate B2B emailing production (15 emailings/ month)

KinofactoryCTO

Jun. 2010 - Jun. 2012Paris Area, FranceCultural applications for IPhone & IPad projects (Notre-Dame de Paris) + Les guides NEMO ➡︎ https://lesguidesnemo.fr

AubayProject Manager - Application Development & Web Service

Jun. 2008 - Sep. 2010Région de Nantes , France+ Development of methodology and tools in the conduct of cross-functional projects for banking (I-BP: informatique Banque Populaire, CMB ARKEA: Credit Mutuel de Bretagne ...) + Writing functional specifications and production management for business content + Managing the maintenance and development + Functional and ergonomic recommendations on the control path + Benchmarking and technological watch on the Web2.0

I-ProspectsConsultant - Information Architect

Dec. 2007 - Mar. 2008Région de Nantes , FranceStrategic BtoB Operational Marketing : + Emailing conquest + Leads generation + Marketing Web 2.0 + SEO PR + Online advertising + Social media optimization

DAIProject Manager - AMOA

Apr. 2007 - Dec. 2007Rabat, MoroccoProject Manager (AMOA) for the Ministry of Commerce, Industry & New Technologies - Morocco + Support Department in defining its needs + Preparation of the tender for the website of the IMANOR (Moroccan Institute for Standardization) + Reception and deliberation of the tender + Followed the production website

ADNxtc - IP DesignBusiness Developper

Oct. 1999 - Nov. 2007Casablanca, MarocConsulting e-business and advice in online communication Insert new technologies into a strategy of plurimedia communication : + Strategical recommendation + System of information Web design and ergonomics conceive adapted, effective and pleasant interfaces : + Graphic Creation + Ergonomics + Animation Develop and deploy infrastructures Internet reliable and innovating + Installation of solutions Internet/Intranet/extranet + Development of specific applications Referencing, Providing and Internet/Intranet/Extranet Maintenance Guarantee a use and an exploitation without faults of your interactive applications + Referencing + Providing

KalyopsisProject Manager - Consultant AMOA

Jun. 2006 - Mar. 2007Rabat, MoroccoDefinition and implementation of a quality audit on all websites Ministerial Morocco. (More than 380 people and 68 websites audited) Strategic Consulting, including: + Information Architecture + Accessibility & Usability + Respect Technology & International Standards: W3C Operating model VPTCS: Visibility - Perception - Technology - Contents - Service + Good Practice (SEO, performance, usability, accessibility) + Methodology and tools (audits, reports, indicators, barometers, monitoring)

Microsoft north AfricaOnline Marketing Manager

Jan. 2003 - Jan. 2006+ Responsible for defining and achieving business goals and aligning resources for one or more Microsoft Web properties. + Manage the online media structure and publication by working closely with writers, editors, designers, developers, testers, producers and project or program managers. + Deliver and maintain content of high quality, currency, and customer/end user value that meets business objectives. + Drive portfolio and network plans and oversee the Web property editorial calendars. + Drive content acquisition and collaborate with internal client/stakeholders to understand and help shape the relationship of content to end user needs and business objectives. + Use and promote Web techno solutions to support customer to meet their business goals.

Microsoft north AfricaWebmaster

Jan. 2001 - Jan. 2003+ Manage the implementation and on going development of Microsoft north Africa websites. (Algeria, Libya, Morocco, Mauritania & Tunisia) + In charge of day to day site maintenance: setting company standards for design, performing navigation and browser compatibility, performing quality-control for third party content, and developing small web applications. + Document web best practices and write maintainable HTML/ASP code with lots of comment tags. + Shape development of a new look and feel for promotional web sites campaign, and update all strategical content. + Drive the development, maintenance of Intranets subsidiary and advise staff on how to optimize their content for online deployment.

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