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Network Power<100 people
Roles
🔥50%
Startup Founder
✔️50%
IT
🧨50%
Consulting
Geos
🇧🇷50%
Brazil
Work Background
ZOOMtecnologiaProduct Marketing Manager
Oct. 2023Brasil● Expertise in splitting team responsibilities, aiming to prioritize tasks and segmenting processes, in order to ensure employee productivity and professional development;
● Strategic coordination of product Roadmap, ensuring alignment with business objectives;
● Go-to-market execution, including planning and implementing release strategies;
● Development and expansion of B2B and B2C businesses, strengthening partnerships and identifying new opportunities;
● Carrying out on-site market research to improve products and propose new solutions;
● Management of growth-oriented marketing campaigns, aiming to increase product visibility and adoption;
● Elaboration of commercial strategies, development of storytelling and market positioning;
● Responsible for deliverin
Main Results: (1) Strategy and release of 4 products. (2) ROADMAP structuring.
WeBurnProduct Manager
Sep. 2022 - Jul. 2023Responsible for people management, as well as training and developing a high-performance team, monitoring and directing activities, in order to contribute to objective work aligned with the business strategy;
● Strategic management of Roadmap, ensuring continuous delivery of value to customers;
● Coordination of integration between WeBurn’s physical and digital businesses and the SELFIT gym network, including technical visits to the units;
● Expansion and development of B2B businesses, identifying and leveraging growth opportunities;
● Carrying out market research to improve existing products and develop new innovative solutions;
● Supervision of marketing campaigns aimed at corporate integration and commercial development;
● Preparation of management reports and monitoring of KPIs, presenting results to executive management to support strategic decision-making.
Main Results: (1) 200% increase in access to the application from the gym network. (2) Successful implementation of the nutrition product promoting project for gym members.
Concórdia InformáticaProduct Manager
Jun. 2021 - Feb. 2022Florianópolis● Expertise in the area of product management, ensuring compliance in processes and excellence at all levels, supporting the connection between strategy, performance, market actions for the company’s priority fronts;
● Supervision of e-commerce for B2C online sales, ensuring an efficient purchasing experience;
● Strategic leadership of Roadmap for product lines, ensuring the delivery of continuous value;
● Development, planning and release of products, with a record release of 4 products in 5 months; ● Responsible for international negotiations with suppliers, aiming to optimize commercial conditions and terms;
● Report preparation and area-relevant indicator monitoring, in order to analyze possible strategies and decision-making.
Main Results: Implementation of institutional and fostering campaigns for the team; creation of key indicators.
Cassol CenterlarSenior Product Analyst
Dec. 2019 - May. 2021Florianópolis● Expertise in the product area, ensuring that all activities were carried out in accordance with the standards, policies and guidelines established by the company;
● Conducting research and development of their own marketplace project;
● Strategic direction of Roadmap for product lines, promoting continuous innovation;
● Product planning and release, with a notable success of 4 releases in 5 months;
● Implementation and execution of marketing campaigns to stimulate commercial growth;
● Responsible for international negotiations with suppliers to ensure advantageous conditions;
● Preparation of reports and control spreadsheets. Main Results: Increase in profitability and product turnover, improving commercial indicators and effectiveness of marketing campaigns.
FUJIOKA ELETRO IMAGEM S/AConsultor de Negócios
Feb. 2019 - Jun. 2019Florianópolis e Região, Brasil● Identificação e prospecção de clientes potenciais no mercado sulista, utilizando abordagens estratégicas de vendas;
● Desenvolvimento e execução de planos de marketing direcionados para destacar os produtos no mercado local;
● Estabelecimento de relacionamentos sólidos com clientes-chave e parceiros estratégicos na região sul;
● Monitoramento contínuo do desempenho das vendas e ajuste das estratégias conforme necessário para maximizar os resultados;
● Avaliação periódica dos indicadores de sucesso para garantir a eficácia das iniciativas no canal de tecnologia no Sul do Brasil.
Ativa DistribuidoraProduct Specialist
Oct. 2017 - Feb. 2019São Paulo● Responsible for leading a commercial team of 12 people, ensuring high performance and results;
● Commercial development and expansion of B2B businesses, strengthening partnerships and distribution networks;
● Strategic management of Roadmap for product lines, ensuring alignment with corporate objectives;
● Developing internal and external marketing campaigns and planning new product releases;
● Carrying out market research to identify opportunities for developing new lines and products. Main Results: Increase in the portfolio of products and markets with the development of new partners and steep ramp up of new products.
Pauta DistribuiçãoProduct Specialist II
Feb. 2014 - Sep. 2017Florianópolis● Leadership of the commercial team, ensuring the delivery of results aligned with the business strategy;
● Expansion and improvement of B2B businesses, optimizing commercial partnerships;
● Strategic management of the Roadmap for product lines, fostering continuous innovation and growth;
● Developing internal and external marketing campaigns, in addition to planning and executing new product releases;
● Conducting market research to identify opportunities in the development of new lines and products;
● Preparation of management reports, performance indicators and executive presentations for executive management. Main Results: Implementation of the campaign indicator analysis process and increase in the financial health of the lines occupied after analysis and action plan of key indicators.
Pauta DistribuiçãoBuyer
Feb. 2014 - May. 2015Florianópolis e Região, Brasil- Stock Management (Electronic Security, Motherboards, Precessors, Memories and Personal Computers Acessories); - Negociation with national and international suppliers;
- Tracking purchases;
- Market analysis and research of new products and brands; - Creation of sales and marketing actions in the occupied product line; - Product support for the sales team; - Integration with other departments in the search for solutions and continuous improvement; - Brands (Intel, AMD, Kingston, Sandisk, Gigabyte, Asus, AsRock, Giga Security and NVIDIA)
IntelbrasProduct Marketing Analyst
Sep. 2011 - Jun. 2013Florianópolis● Responsible for the strategic direction of Roadmap for product lines, ensuring the delivery of value to the market;
● Development, planning and release of products;
● Expertise in international negotiations with suppliers to optimize commercial conditions;
● Conducting training on technologies and products for the sales channel. Main Results: (1) Responsible for coordinating 11 successful product releases for the company’s portfolio.
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