Bruno Melo

Product Marketing Manager @Zoom Tecnologia

BrazilCustomer ResearcherAssociateCommunications Manager💼 C-level Executive💸 Marketing✔️ ITBusiness OwnerMarketing Analytics Manager🧨 ConsultingProduct ManagerProject ManagerBusiness Analyst

As Bruno Melo, the Product Marketing Manager at Zoom Tecnologia, I have successfully led numerous product launches, significantly increasing product awareness and driving sales growth. I have developed and executed effective go-to-market strategies and collaborated with cross-functional teams to ensure product success. I have also played a key role in market research and competitive analysis, contributing to the company's strategic planning. My innovative marketing campaigns have enhanced brand visibility and customer engagement.

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Network Power<100 people

Roles

🧨100%

Consulting

🔥50%

Startup Founder

✔️50%

Geos

🇧🇷50%

Brazil

Work Background

ZOOMtecnologiaProduct Marketing Manager

Oct. 2023Brasil● Expertise in splitting team responsibilities, aiming to prioritize tasks and segmenting processes, in order to ensure employee productivity and professional development; ● Strategic coordination of product Roadmap, ensuring alignment with business objectives; ● Go-to-market execution, including planning and implementing release strategies; ● Development and expansion of B2B and B2C businesses, strengthening partnerships and identifying new opportunities; ● Carrying out on-site market research to improve products and propose new solutions; ● Management of growth-oriented marketing campaigns, aiming to increase product visibility and adoption; ● Elaboration of commercial strategies, development of storytelling and market positioning; ● Responsible for deliverin Main Results: (1) Strategy and release of 4 products. (2) ROADMAP structuring.

WeBurnProduct Manager

Sep. 2022 - Jul. 2023Responsible for people management, as well as training and developing a high-performance team, monitoring and directing activities, in order to contribute to objective work aligned with the business strategy; ● Strategic management of Roadmap, ensuring continuous delivery of value to customers; ● Coordination of integration between WeBurn’s physical and digital businesses and the SELFIT gym network, including technical visits to the units; ● Expansion and development of B2B businesses, identifying and leveraging growth opportunities; ● Carrying out market research to improve existing products and develop new innovative solutions; ● Supervision of marketing campaigns aimed at corporate integration and commercial development; ● Preparation of management reports and monitoring of KPIs, presenting results to executive management to support strategic decision-making. Main Results: (1) 200% increase in access to the application from the gym network. (2) Successful implementation of the nutrition product promoting project for gym members.

Concórdia InformáticaProduct Manager

Jun. 2021 - Feb. 2022Florianópolis● Expertise in the area of product management, ensuring compliance in processes and excellence at all levels, supporting the connection between strategy, performance, market actions for the company’s priority fronts; ● Supervision of e-commerce for B2C online sales, ensuring an efficient purchasing experience; ● Strategic leadership of Roadmap for product lines, ensuring the delivery of continuous value; ● Development, planning and release of products, with a record release of 4 products in 5 months; ● Responsible for international negotiations with suppliers, aiming to optimize commercial conditions and terms; ● Report preparation and area-relevant indicator monitoring, in order to analyze possible strategies and decision-making. Main Results: Implementation of institutional and fostering campaigns for the team; creation of key indicators.

Cassol CenterlarSenior Product Analyst

Dec. 2019 - May. 2021Florianópolis● Expertise in the product area, ensuring that all activities were carried out in accordance with the standards, policies and guidelines established by the company; ● Conducting research and development of their own marketplace project; ● Strategic direction of Roadmap for product lines, promoting continuous innovation; ● Product planning and release, with a notable success of 4 releases in 5 months; ● Implementation and execution of marketing campaigns to stimulate commercial growth; ● Responsible for international negotiations with suppliers to ensure advantageous conditions; ● Preparation of reports and control spreadsheets. Main Results: Increase in profitability and product turnover, improving commercial indicators and effectiveness of marketing campaigns.

FUJIOKA ELETRO IMAGEM S/AConsultor de Negócios

Feb. 2019 - Jun. 2019Florianópolis e Região, Brasil● Identificação e prospecção de clientes potenciais no mercado sulista, utilizando abordagens estratégicas de vendas; ● Desenvolvimento e execução de planos de marketing direcionados para destacar os produtos no mercado local; ● Estabelecimento de relacionamentos sólidos com clientes-chave e parceiros estratégicos na região sul; ● Monitoramento contínuo do desempenho das vendas e ajuste das estratégias conforme necessário para maximizar os resultados; ● Avaliação periódica dos indicadores de sucesso para garantir a eficácia das iniciativas no canal de tecnologia no Sul do Brasil.

Ativa DistribuidoraProduct Specialist

Oct. 2017 - Feb. 2019São Paulo● Responsible for leading a commercial team of 12 people, ensuring high performance and results; ● Commercial development and expansion of B2B businesses, strengthening partnerships and distribution networks; ● Strategic management of Roadmap for product lines, ensuring alignment with corporate objectives; ● Developing internal and external marketing campaigns and planning new product releases; ● Carrying out market research to identify opportunities for developing new lines and products. Main Results: Increase in the portfolio of products and markets with the development of new partners and steep ramp up of new products.

Pauta DistribuiçãoProduct Specialist II

Feb. 2014 - Sep. 2017Florianópolis● Leadership of the commercial team, ensuring the delivery of results aligned with the business strategy; ● Expansion and improvement of B2B businesses, optimizing commercial partnerships; ● Strategic management of the Roadmap for product lines, fostering continuous innovation and growth; ● Developing internal and external marketing campaigns, in addition to planning and executing new product releases; ● Conducting market research to identify opportunities in the development of new lines and products; ● Preparation of management reports, performance indicators and executive presentations for executive management. Main Results: Implementation of the campaign indicator analysis process and increase in the financial health of the lines occupied after analysis and action plan of key indicators.

Pauta DistribuiçãoBuyer

Feb. 2014 - May. 2015Florianópolis e Região, Brasil- Stock Management (Electronic Security, Motherboards, Precessors, Memories and Personal Computers Acessories); - Negociation with national and international suppliers; - Tracking purchases; - Market analysis and research of new products and brands; - Creation of sales and marketing actions in the occupied product line; - Product support for the sales team; - Integration with other departments in the search for solutions and continuous improvement; - Brands (Intel, AMD, Kingston, Sandisk, Gigabyte, Asus, AsRock, Giga Security and NVIDIA)

IntelbrasProduct Marketing Analyst

Sep. 2011 - Jun. 2013Florianópolis● Responsible for the strategic direction of Roadmap for product lines, ensuring the delivery of value to the market; ● Development, planning and release of products; ● Expertise in international negotiations with suppliers to optimize commercial conditions; ● Conducting training on technologies and products for the sales channel. Main Results: (1) Responsible for coordinating 11 successful product releases for the company’s portfolio.