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Work Background
Informa MarketsMarketing Performance Director
Dec. 2021Dubai, United Arab EmiratesKey Focus Areas: Leading strategic marketing capability development and performance improvement initiatives
Designing and implementing comprehensive marketing onboarding and training programs
Driving internal mobility and career progression opportunities
Building high-performing marketing teams and fostering a culture of continuous improvement
Championing Agile marketing practices and innovative ways of working Impact Areas:
Marketing talent development and succession planning
Team structure optimisation and performance enhancement
Cross-regional collaboration and best practice sharing
Marketing Academy leadership and resource development
Cultural transformation and engagement initiatives
Committed to nurturing marketing talent and building future-ready teams that deliver exceptional business results.
Informa MarketsBusiness Coach
Sep. 2019WorldwideAs a fully trained and experienced coach, I regularly provide confidential, laser focused sessions to all colleagues in Informa. I get a lot of fulfilment from leveraging my expertise to guide the professional development of our talented colleagues. Recognised for my empathetic style, my goal is to instill a growth mindset and solution oriented approach within our global business community.
Informa MarketsHead of Marketing
Jan. 2019 - Dec. 2021Dubai, United Arab EmiratesStarted in a new position focusing on driving marketing results and advancing digital marketing transformation across the MENA region to meet strategic business objectives. I successfully built, recruited, restructured, and led high-performing marketing teams in Egypt, Türkiye, and Bahrain, who delivered highly impactful, results-driven marketing campaigns. I focussed on fostering a culture of collaboration and innovation, enabling my teams to exceed business targets and contribute to growth.
Informa MarketsHead of Change Delivery
Apr. 2018 - Dec. 2018Dubai, United Arab EmiratesSecondment to our Global Marketing team to work on a major Marketing Transformation project. I was responsible for management of the change plan for marketers and key stakeholders based in 10+ countries and eight key markets, to accelerate performance and the effective use of new marketing tools and best practices that delivered business value and growth. Influenced international business leaders to ensure they supported our marketers through periods of process, system and expectation change. Driving increased attendee registrations and sales leads, through the deployment of effective marketing campaigns, focussed on the audience, channel, message and performance analytics and adopting the best practice standards set across the business.
Informa MarketsHead of Partnerships
Jun. 2017 - Apr. 2018Dubai, United Arab EmiratesAdditional responsibility given to lead an innovative pilot commercial strategy to leverage partnerships & key supplier relationships to enhance the customer experience at our events. Reported into the COO, and responsible for building and maintenance of key relationships, the promotion and marketing (internally and externally) of our partnerships into valuable services for our customers.
Informa MarketsGroup Digital Marketing Manager
Jan. 2016 - Apr. 2018DubaiI was promoted to a new position designed to lead the successful rollout of our Growth Accelerator Marketing Transformation Programme across 20+ brands across EMEA. As a team, we expanded and enhanced marketing transformation by building and steering strategies to lead commercial colleagues to adopt digital marketing best practices. We also developed high-performing campaigns that met or exceeded KPIs. Managed important strategic relationships with LinkedIn, Google, Meta and multiple agencies. Managed and developed internal talent to create, manage and optimise, persona-driven digital campaigns.
Informa MarketsMarketing Manager
Jul. 2015 - Dec. 2015Dubai, United Arab EmiratesI relocated to Dubai with Informa to join our events business, where I learnt how to design marketing campaigns to drive exhibitor, sponsor and attendee participation, across three newly acquired brands. Additional responsibility reporting to the Global Divisional Marketing Director, for the enhancements to our corporate website and social channels. I was most proud of delivering an award-winning marketing newsletter strategy that increased traffic to the website by 180% YoY and generated high volumes of SQLs, which converted and contributed to 25% of the show’s revenue.
InformaProduct Marketing Manager
Dec. 2014 - Jun. 2015London, United KingdomI was promoted to my first management role to act as the voice of the Lloyd's List Intelligence customer, by gaining a deep understanding of our products, throughout their lifecycle. Using this insight, I developed and implemented the marketing strategy for the business through the marketing mix. I had indirect line management of a team of six marketing specialists across marketing automation, social media, content marketing and paid media.
InformaSenior Marketing Executive
Aug. 2014 - Nov. 2014London, United KingdomThis was my first promotion to a new role working on Lloyd's List Intelligence, where I was responsible for creating a content marketing plan that highlighted the value of the service and differentiated each product from the competition. I was also nominated for the Informa Young Leaders Programme to build my leadership skills and prepare for more senior roles within Informa. I had no idea how far this would take me, but I am still grateful for the lessons.
InformaMarketing Executive
Jul. 2012 - Jul. 2014London, United KingdomI moved within Informa to join Lloyd's List, the industry-leading news & insight brand for the global maritime community. I was proud to win the B2B Marketing Magazine Rising Star Award for implementing a digital marketing strategy that supported Informa's flagship brand through a major digital transformation.
InformaMarketing Assistant
Oct. 2011 - Jun. 2012Oxford, United KingdomMy career at Informa started in the academic publishing business, Taylor & Francis. Back then I used to print out proofs of marketing catalogues and edit them with red pens. I loved this job!
ElsevierGraduate Intern
Jul. 2011 - Sep. 2011Amsterdam, the NetherlandsDuring my internship, in the Cell Biology department, I designed and conducted a market research project aiming to improve the market position of a society journal. The best part of this opportunity was having the freedom to challenge, question and explore. I also loved living in Amsterdam as a young twenty something. This city holds a place in my heart.
Pitney BowesInternational Marketing Assistant
Jun. 2010 - Oct. 2010London, United KingdomMy role was to support the Managing Director of Marketing, the Global Commercial Director and the EMEA marketing team. It was the best intro to corporate life and I learned more than I would be able to express in this limited space.
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