Lorna Sithole

Director @Mondi Digital

Influencer Marketing ManagerGrowth HackerMarketing Director💸 MarketingMarketing Analytics ManagerCommunity ManagerBrand Marketing ManagerCommunications ManagerContent ManagerSMM Manager

Exuding creativity and positivity, I am a structured and disciplined Marketing Specialist focusing on Digital Business with remarkable commercial awareness for over 12 years. I embed a revolutionary culture driven by marketing and digital business intelligence, strategic marketing, and creating value-add to ensure organisations reach their business goals, drive awareness, and increase revenue. With a consistent and profitable track record of developing and propelling pilot initiatives and improving current service offerings while resuscitating underperforming organisations across a wide array of industries. with organic results, I focus on building and monetising lucrative synergies with stakeholders globally. With a proven track record of heading lucrative marketing initiatives and executing impactful communications strategies, I bring a holistic approach to brand management and strategic marketing. Strategic Marketing, Public Relations, Brand Management: Spearheading advertising, campaign and marketing strategies aligned to the business objectives; creating winning marketing solutions; creative concepts; creating digital experiences; developing action plans for media strategies; competitor insights, statistical data analytics; social media analytics and statistics interpretation; organic digital and online presence; improving brand awareness; SEO; affiliate and influencer marketing; consumer behaviour behind the different social media and market trends; project management; reputation management; crisis management; developing effective communication tools; using AI tools to elevate and optimise marketing strategies; and entrepreneurial problem solving. People Development & Leadership: Guiding, mentoring, and transferring skills to diverse teams; performance management; allocating responsibility while ensuring accountability; leading teams while improving working conditions for optimal performance.

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Work Background

Mondi DigitalDirector

Jan. 2020Regarding the IDC, I supported over 1000 portfolio of companies with marketing strategies and initiatives. Create and drive digital marketing strategies tailored for small to medium-sized businesses by conducting market research, identifying target audiences, and determining the best channels to reach them. Create and publish content across various social media platforms and engage with clients in a warm yet professional manner. Design and manage the PPC (pay-per-click) campaigns by driving ad campaigns, targeting specific audiences, and monitoring results to ensure maximum ROI. Create engaging email campaigns that drive conversions and increase engagement with clients by drafting targeted email lists, crafting compelling subject lines, and analysing open and click-through rates. SEO optimized content creation through blog posts, articles, and other types of content that are optimized for search engines by conducting keyword research, creating compelling headlines, and ensuring high-quality and engaging content. Achieving maximum digital brand awareness by creating visually appealing designs that are consistent with the company's branding guidelines. Cultivate and maintain customer relationships, analyse customer data, and develop strategies to increase retention and customer loyalty. Analyse marketing data, track campaign performance, and report on key metrics to stakeholders. Communicate effectively with other departments and stakeholders and provide updates on marketing initiatives. Managing multiple projects and teams at once and ensuring that campaigns are executed on time and within budget.

SparkPRSenior Social Media Manager

Jan. 2018Transitioned into consulting after running my own business, I conducted thorough social audits and competitor analysis, maximizing digital brand awareness for my clients. Created SEO optimized content that includes text, video, and images, which allowed my clients to gain significant traction in the digital space. Succeeded in building and cultivating online communities and digital platforms. Headed the paid advertising on social media and Google, development and management of organizations marketing strategy, management of marketing budgeting, social media, affiliate and influencer marketing, public relations and media liaisons. Measured and reported on the impact of digital activities, event management, development and implementation of awareness campaigns, WordPress, and community management. Provided consulting services on various projects that require a high level of attention to detail. Fortunate to work with clients across different industries, including healthcare, technology, and e-commerce to increase their revenue, improve customer engagement, and enhance their brand reputation. As a consultant, I understand the importance of keeping up with the latest trends and technologies in the digital space by attending industry conferences and stay updated on the latest marketing strategies.

MetaPOSMarketing & Communities Manager

Nov. 2022 - Oct. 2023Created and executed marketing strategies align with the overall goals of the company by conducting market research, identifying target audiences, and creating digital content that resonates with customers. Managed social media accounts, created email campaigns, and optimised website content for search engines. Crafted a unique identity and personality for the company that sets it apart from competitors by developing brand guidelines and ensuring consistent messaging across all channels. Managed media relations, created press releases and organised events that generate positive publicity for the company. Coordinated with internal teams and external vendors to ensure that all aspects of a campaign are executed flawlessly. Developed strategies to engage and retain existing customers, such as loyalty programs and personalized messaging. Tracked key performance indicators and provided reports to leadership on the effectiveness of marketing campaigns.

INTERNATIONAL CHILDREN'S PALLIATIVE CARE NETWORK OPERATIONSMedia & Marketing Officer

Jul. 2014 - Nov. 2018