SparkPR
Company Employees
Lorna Sithole
Director @Mondi Digital
Verified
Exuding creativity and positivity, I am a structured and disciplined Marketing Specialist focusing on Digital Business with remarkable commercial awareness for over 12 years. I embed a revolutionary culture driven by marketing and digital business intelligence, strategic marketing, and creating value-add to ensure organisations reach their business goals, drive awareness, and increase revenue. With a consistent and profitable track record of developing and propelling pilot initiatives and improving current service offerings while resuscitating underperforming organisations across a wide array of industries. with organic results, I focus on building and monetising lucrative synergies with stakeholders globally. With a proven track record of heading lucrative marketing initiatives and executing impactful communications strategies, I bring a holistic approach to brand management and strategic marketing. Strategic Marketing, Public Relations, Brand Management: Spearheading advertising, campaign and marketing strategies aligned to the business objectives; creating winning marketing solutions; creative concepts; creating digital experiences; developing action plans for media strategies; competitor insights, statistical data analytics; social media analytics and statistics interpretation; organic digital and online presence; improving brand awareness; SEO; affiliate and influencer marketing; consumer behaviour behind the different social media and market trends; project management; reputation management; crisis management; developing effective communication tools; using AI tools to elevate and optimise marketing strategies; and entrepreneurial problem solving. People Development & Leadership: Guiding, mentoring, and transferring skills to diverse teams; performance management; allocating responsibility while ensuring accountability; leading teams while improving working conditions for optimal performance.More...