Rebecca Vaughan - VP, Maternal Care Institute

Head of Growth👍 Sales & BizDev💸 Marketing

Rebecca's professional journey began at the early age of seven when she went door-to-door selling Christmas cards from a catalog out of a cardboard briefcase. Her resume includes serving as the national sales & marketing director for a homeland security firm specializing in safety equipment, which took her across 38 states. She later was instrumental in helping to found two marketing firms, a research firm, & a startup liquor brand. Although her career path has been diverse, her passion for building businesses and forming connections has remained unwavering. Now she is returning back to the East Coast after 5 years in San Diego and to open the East Coast office of Maternal Care Institute, an award-winning boutique consumer research firm, specializing in serving companies in the maternal health sector. Their expertise lies in assisting companies in areas of pregnancy, childbirth, & postpartum care. They provide two crucial aspects of marketing intelligence: quantitative & qualitative consumer research, which helps in developing and refining products based on real human feedback, & in-home maternity care product testing, aimed at garnering top-rated consumer ratings and claims to drive market momentum. Maternal Care Institute offers fast, affordable, & actionable consumer insights alongside go-to-market strategies. Rebecca is also passionate about nonprofits and the arts. Over the years she’s served on multiple boards, including holding the positions of chairwoman for the Prince William County Red Cross Volunteer Council and the Manassas City Business Council. When Rebecca’s not making connections in her community, she and her rescue dog Sheba enjoy taking long drives and trips to the dog park.

Spa Girl CocktailsChief Of Staff

Jun. 2019 - Jul. 2022Greater San Diego Area• Served as right hand for CEO for business development and operational functions. • Managed business operations while overseeing contractors and consultants to verify on-time completion of key deliverables. • Supervised staff and participated in hiring, training and performance evaluations to establish and enforce policies and procedures for business functions. • Performed financial and managerial analyses to evaluate data and make recommendations, prepare financial reports and projections and conduct presentations. • Attended meetings to make informed business decisions, provide administrative support and evaluate progress toward goals and objectives. • Created and maintained relationships with investors, distributors, suppliers, and chain retailers including coordinating meetings and visits. • Developed and communicated programs, distribution updates, pricing, and promotional activity to executive team, outside sales team and distributors. • Secured distribution across multiple states with largest distributor in US. • Tracked sales dollars and cases on monthly, quarterly, and annual basis. • Updated and maintained licensing and other alcohol compliance requirements for multiple states. • Coordinated quarterly board meetings and assist in creating materials for board members and investors. • Managed logistics for production and distribution. • Monitored invoices, money handling procedures, accounting, and bank processes working within QuickBooks and with CFO. • Provided timely market information to executive team regarding pricing, merchandising, and market trends. • Assessed and implemented improved processes and new technologies and collaborating with management regarding implementation of these improvements. • Worked with internal support team for coordinating and executing sampling training within sales channels, as well as maintaining market awareness.

Feedback from Rebecca’s ex-colleagues