Rebecca Vaughan

VP @Maternal Care Institute

Head of Growth👍 Sales & BizDev💸 Marketing

Rebecca's professional journey began at the early age of seven when she went door-to-door selling Christmas cards from a catalog out of a cardboard briefcase. Her resume includes serving as the national sales & marketing director for a homeland security firm specializing in safety equipment, which took her across 38 states. She later was instrumental in helping to found two marketing firms, a research firm, & a startup liquor brand. Although her career path has been diverse, her passion for building businesses and forming connections has remained unwavering. Now she is returning back to the East Coast after 5 years in San Diego and to open the East Coast office of Maternal Care Institute, an award-winning boutique consumer research firm, specializing in serving companies in the maternal health sector. Their expertise lies in assisting companies in areas of pregnancy, childbirth, & postpartum care. They provide two crucial aspects of marketing intelligence: quantitative & qualitative consumer research, which helps in developing and refining products based on real human feedback, & in-home maternity care product testing, aimed at garnering top-rated consumer ratings and claims to drive market momentum. Maternal Care Institute offers fast, affordable, & actionable consumer insights alongside go-to-market strategies. Rebecca is also passionate about nonprofits and the arts. Over the years she’s served on multiple boards, including holding the positions of chairwoman for the Prince William County Red Cross Volunteer Council and the Manassas City Business Council. When Rebecca’s not making connections in her community, she and her rescue dog Sheba enjoy taking long drives and trips to the dog park.

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Work Background

Maternal Care InstituteChief of Staff

Jan. 2022Washington DC-Baltimore Area · RemoteThe Maternal Care Institute is a specialized consultancy bridging the worlds of birth and business creating a brighter future for maternal health worldwide through data-driven insights, industry-specific partnerships, and growth-driven strategies. Our mission is to strengthen society, one mama and baby at a time, through sharing knowledge, cultivating connections, and building community. 🌟

Spa Girl CocktailsChief Of Staff

Jun. 2019 - Jul. 2022Greater San Diego Area• Served as right hand for CEO for business development and operational functions. • Managed business operations while overseeing contractors and consultants to verify on-time completion of key deliverables. • Supervised staff and participated in hiring, training and performance evaluations to establish and enforce policies and procedures for business functions. • Performed financial and managerial analyses to evaluate data and make recommendations, prepare financial reports and projections and conduct presentations. • Attended meetings to make informed business decisions, provide administrative support and evaluate progress toward goals and objectives. • Created and maintained relationships with investors, distributors, suppliers, and chain retailers including coordinating meetings and visits. • Developed and communicated programs, distribution updates, pricing, and promotional activity to executive team, outside sales team and distributors. • Secured distribution across multiple states with largest distributor in US. • Tracked sales dollars and cases on monthly, quarterly, and annual basis. • Updated and maintained licensing and other alcohol compliance requirements for multiple states. • Coordinated quarterly board meetings and assist in creating materials for board members and investors. • Managed logistics for production and distribution. • Monitored invoices, money handling procedures, accounting, and bank processes working within QuickBooks and with CFO. • Provided timely market information to executive team regarding pricing, merchandising, and market trends. • Assessed and implemented improved processes and new technologies and collaborating with management regarding implementation of these improvements. • Worked with internal support team for coordinating and executing sampling training within sales channels, as well as maintaining market awareness.

Spa Girl CocktailsConsultant

Jan. 2019 - Jun. 2019

Self-employedSales Marketing Consultant

Apr. 2018 - Dec. 2018Hagerstown, Maryland, United States• Regularly updated and edited content for websites. • Planned and executed events and marketing programs to increase qualified leads. • Identified appropriate marketing channels and target customers for campaigns. • Conducted sales training for teams and individuals. • Evaluated current sales and marketing efforts for B2B clients and create strategic paths forward. • Created client target lists and communication strategies. • Managed multiple social media accounts for clients.

ImaginePresident

Mar. 2010 - Apr. 2018Manassas, Virginia• Served as right hand of Founder and was community face for company. • Created and maintained relationships with targets, clients, key community members, non-profits, and local press. • Maintained primary relationship accountability for clients, overall servicing responsibility and client satisfaction to maximize profitability of client relationships. • Created community relations and cause marketing strategy for agency and grew sales by 200% in 18 months. • Hired, managed, developed and trained staff, established and monitored goals, conducted performance reviews and administered salaries for staff. • Responsible for new business development efforts. • Analyzed and solved multi-faceted problems that effected executive leaders and business initiatives. • Completed marketing and design RFPs for local government and large corporations (including Rolls Royce). • Secured multiple awards for agency including Prince William Chamber of Commerce Small Business of the Year, VEMA award, Clutch.co award and many local design awards. • Wrote and secured placements for press releases. • Spoke at many business events, including Prince William County Chamber of Commerce Women's Forums and Leadership Prince William events on topics including social media, cause marketing and sales. • Coordinated annual “We Fight Ugly” annual charity website donation to non-profit with the worst website. • Assisted with marketing and sales strategies for clients. • Managed multiple client social media accounts.

Greater Prince William Food CouncilAdvisor

Sep. 2014 - Dec. 2017Prince William County

Leadership Prince WilliamMember of the Board of Regents

Jun. 2016 - Sep. 2017Manassas, VA

Manassas Business CouncilChairwoman

Feb. 2014 - Aug. 2017Manassas, VAThe only female member of the nine- person Manassas Business Council is an advisory group appointed by the Manassas City Council to enhance economic development in the City of Manassas and to make recommendations on business-related issues.

Prince William Chamber of CommerceAmbassador

May. 2012 - Aug. 2017Manassas, VA

American Red Cross National Capital RegionChairperson of the Red Cross Prince William Leadership Council

Jun. 2011 - Aug. 2014Manassas, VA

In the Bag Event 2012 and 2013Committee Member - PR/Marketing

Mar. 2012 - Mar. 2014McLean, VACreated and maintained website for the event along with signage at the event. Take a look at this amazing event at www.redcrosspurses.com

Red Cross Prince William Leadership CouncilCouncil Member and Prom Chairwoman

Jun. 2011 - Mar. 2014Manassas, VA

The Benchmarking CompanyChief Of Staff

Mar. 2006 - May. 2010Washington, District of Columbia, United States• Created and maintained relationships with targets, clients, industry leaders, and media outlets. • Managed sales of syndicated report, The Pink Report, into key accounts including Estee Lauder, Revlon, Mary Kay and more. • Secured quarterly articles and advisory role for CEO in key industry publications including GCI, Happi, Cosmetic Business and Forbes Council. • Coordinated all speaking engagements, trade shows, & meetings with top buyers/CEOs/VPs and marketing and branding teams. • Managed business operations while overseeing contractors and consultants to verify on-time completion of key deliverables. • Managed supervisor itinerary and appointments and streamlined scheduling procedures. • Oversaw appointment scheduling and itinerary coordination for both clients and personnel. • Managed corporate social media accounts. • Oversaw production of all corporate marketing collateral and managed redesign of website. • Coordinated consumer focus groups, one-on-one interviews & other client projects. • Employee number 1. • Managed costs and billing and resolved financial discrepancies effectively through organizational management of account information using QuickBooks software.

Global Secure CorpNational Marketing Manager

Mar. 2004 - Feb. 2006Assisted with VP of Marketing for rebranding and worked with the graphic designers in the creation of collateral suite for three divisions, including websites. Developed presentations for each of the three divisions and a corporate presentation. Directed a variety of administrative and project support efforts for the corporate team, including supporting all director-level projects and information-management processes. Organized, planned, and handled all logistical issues for tradeshows company-wide and preformed comprehensive pre-show and post-show analysis for each trade show. Implemented lead process systems for three divisions and the corporate lead process and provided lead tracking company wide. Collaboration with VP of Marketing for marketing and advertising budget. Developed grant tracking system for all relevant grants for all three divisions as well as on a corporate level Assisted in grant applications for technology and manufacturing Department of Justice grants. Implemented Onvia program for state and local bids and opportunities and created the tracking system for all 3 divisions and corporate tracking. Maintained master tradeshow schedule for all tradeshows relevant to each division. Conducted in depth business development research and maintained competitor information, including advertising, web presence, industry news, etc. Coordination of vendors with tradeshow booth vendors, printers, promotional items, graphic designers, etc. Assisted in product launch logistics. Designed, coordinated, and maintained vital competitive analysis process to facilitate implementation of aggressive company marketing strategy.

Neoterik Health TechnologiesNational Sales and Marketing Manager

Sep. 1997 - Mar. 2004Achieved 433% national growth from $300,000 to $1.4 million in 2004; accounts were previously stagnant. The growth inspired the future sale of the company. Successfully established regional, national and international sales activities. Established a direct sales force, distribution networks and manufacturers representatives. Implemented systems to create and convert sales leads including activities such as customer service, advertising, company website, trade shows, promotions, databases, internet research and catalogs. Developed a complete marketing program where none previously existed. Program now serves as a training guide for new sales representatives, manufacturers’ representatives and customer service personnel. Developed a technique for introducing the sales concept to the sales force and the product to customers (including incentive programs, training sessions, PowerPoint presentations for different levels of distribution). Oversaw a wide variety of administrative functions, supporting all director-level projects and information-management processes. Compiled and analyzed data from monthly reports to prepare directors’ presentations to executive management. Developed internal correspondence that facilitated effective communication and transfer of information between five regional offices.

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