Martin Cebrian

FP&A GPO (Global Process Owner) @Alcon

CFOFinancial Analyst🏦 FinanceFinancial Planner

Responsible for the delivery of the FP&A Core strategy across the Finance organization through defining Business Planning & Analysis Core (BPA) processes, driving convergence to a global standard and identifying new ways to optimize performance. Primary responsibilities include: ✓ Drive the transition and transformation strategy for BPA. ✓ Design and enhance BPA Core processes. ✓ Take leadership role to sponsor global initiatives and projects in the countries with responsibility for monitoring to ensure execution in line with expectations. ✓ Lead change management activities for the deployment or enhancement of processes, and systems. ✓ Role model a leadership style that is inclusive, proactive, and change agile. ACHIEVEMENTS: ✓ Successful design and implementation of Visualization dashboards (Cost Center Management, Daily Sales and P&L Management) with strong adoption across the company.

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Work Background

AlconSr. Director FP&A GPO (Global Process Owner)

Nov. 2020 - Feb. 2024Dallas-Fort Worth MetroplexResponsible for ensuring the delivery of the FP&A Core strategy across the Finance organization through defining Business Planning & Analysis (BPA) Core processes, driving convergence to a global standard and identifying new ways to optimize performance. Primary responsibilities include: • Drive the transition and transformation strategy for BPA. • Design and enhance BPA Core processes. • Take leadership role to sponsor global initiatives and projects in the countries with responsibility for monitoring to ensure execution in line with expectations. • Lead change management activities for the deployment or enhancement of processes, and systems. • Role model a leadership style that is inclusive, proactive, and change agile. ACHIEVEMENTS: • Successful design and implementation of Visualization dashboards (Cost Center Management, Daily Sales and P&L Management) with strong adoption across the company.

AlconCFO - US Surgical Franchise (Ad Interim)

Apr. 2022 - Sep. 2022Dallas-Fort Worth Metroplex · On-siteAs CFO, I had end-to-end P&L ownership and drove initiatives prioritization in partnership with Sales, Marketing, Service and Supply Chain teams. As a key business partner to the Franchise President, I provided financial counsel to enable value creation and helped to shape the innovation agenda. Primary responsibilities included: • Act as CFO and strategic business partner to the Franchise Leadership team. • Assess and evaluate the financial performance of the organization regarding long-term strategic and operational goals and forecasts. • Own end-to-end financial management of the business such as financial planning, accounting & compliance, and operational P&L. ACHIEVEMENTS: • Earned the trust of the leadership team within three months of joining the Franchise through effective communication, strategic decision-making, and consistent delivery of key projects.

AlconHead of FP&A Center of Excellence Mexico City

Jan. 2020 - Nov. 2020Ciudad de México, CDMX, MéxicoMy key responsibilities as Head of newly created Center of Excellence in Mexico were: • Lead implementation of first of four FP&A Centers of Excellence in Mexico City with focus on Americas activities. • Active recruitment of 20+ organization in 2019 to achieve targeted savings. • Successfully migrate activities from three different groups in the United States: Global BPA, North America and Global Research & Development. • Drive standardization and automation in critical processes. • Implementation of Predictive Forecasting into different Alcon forecasting cycles. • Provide leadership direction and develop career plan for new finance team. ACHIEVEMENTS: • Establishing complete new organization and operating rhythm in 4 months despite Covid 19 constraints. • Successful implementation of new Service Delivery Model.

AlconCFO Mexico

Oct. 2017 - Jan. 2020Ciudad de México y alrededores, MéxicoPlanning, implementation, managing and running of all the finance activities for the Mexico Legal Entity including business planning, budgeting, forecasting, compliance and negotiations. Among the primary duties there were: • Providing leadership, direction and management of the finance team. • Providing strategic recommendations to the General Manager. • Managing the process for financial forecasting and Target setting, and overseeing the preparation of all financial reporting. • Establishing and developing relationship with all external partners and stakeholders. • Managing Cash Flow and Statutory profitability. ACHIEVEMENTS: • Lead spin-off or Novartis separation project in Mexico in 2019. • Exceeding Sales, Operating Income and FCF Target for two consecutive years with significant growth vs. PY (Achieve best LATAM country award in 2018). • Integration of Novartis OTC portfolio in Alcon.

AlconDirector Financial Planning (Alcon)

Dec. 2014 - Sep. 2017Dallas/Fort Worth y alrededores, Estados UnidosKey responsibilities included: • Responsible to lead the overall Global Alcon financial planning process including the integration of the 5 year Strategic Planning Process and the Annual Target. • Lead the overall financial planning process for the Division. • Leads all sales and profits forecasts required in the Division, including the official Latest Forecast and Latest Outlooks. • Leads optimization of financial planning cycles for the Division. • Provides Financial Analysis for the use of the Division CFO and CEO. ACHIEVEMENTS: • Implementation of Zero-Based Budget methodology. • Achieve below 2% deviation in Quarterly Forecast Accuracy (Sales and Operating Income).

NovartisSr. Manager Financial Plnaning & Analysis (Animal Health)

Feb. 2014 - Dec. 2014Basel, SwitzerlandKey responsibilites included: • Act as a business partner for each Region and Country by understanding key business drivers, tracking performance against KPIs, assessing risks & opportunities and jointly developing with Regions action plans. • Provides advice to the Division CFO and Global BPA Head on the Target and Latest Forecast. • Key player in target setting (Strategic Plan, Budget and Bonus) and financial performance monitoring • Responsible for the Free Cash Flow (set up, follow up actions and communication) of the Division. • Planning and implementing financial systems together with IT. • Participation in M&A projects and Integration activities. ACHIEVEMENTS: • Novartis Animal Health Finance Award 2013 for outstanding achievement in business partnering. • Finance Spot award (2013) for effectively taking “ad interim” the role of BPA Head for 6 weeks supporting the finalization of the target process and a major Group project. • Finance Spot award in (2012) for the commitment to deliver and passion to business.

NovartisManager Financial Planning & Analysis (Animal Health)

Jul. 2012 - Feb. 2014Basel, Switzerland

NovartisManager Financial Planning & Analysis (OTC)

Sep. 2010 - Jul. 2012Parsippany, NJ, USAKey responsibilities included: • Support Global BPA Head of Operations in providing critical information, analysis and documentation for making strategic business, financial and resource allocation decisions related to Group Finance Organization. • Track and control spending to ensure accuracy for month-end actual, year-end actual and Latest Forecast targets. • Evaluate and analyze the financial results and proactively address issues and opportunities. • Participation on the Annual Target and LF Target process and preparations for Global Head and Group Finance. • Support on preparation of Quarterly Press Release documents. ACHIEVEMENTS: • Coordinate improvements in multiple IT tools