Alexandre Bigarella

Marketing Consultant @AB Marketing Consultants Co Ltd

Germany💰 Investor & VCSport Fan💸 Marketing👍 Sales & BizDevCrypto🐦 Design🧨 Consulting🏦 Finance🏐 SportsAthlete ManagerAffiliate MarketingBrand Marketing ManagerCommunications ManagerContent ManagerEmail Marketing ManagerInfluencer Marketing ManagerDigital Ads ManagerEvent ProducerChanel ManagerCreative ProducerMarketing Analytics ManagerUX/UI DesignerProduct DesignerCommunication DesignerBrand DesignerBanking OperationsAccount ManagerSales ManagerBusiness Development ManagerPartnerships ManagerBusiness AnalystAdvisorCustomer ResearcherMarketing DirectorCRM managerSport ManagerAthleteManager

With over 20 years of diverse professional experience across multiple industries and markets, I am an accomplished marketing consultant who excels in driving business growth through innovative marketing strategies and effective brand management. My career is marked by a series of successful projects and roles that demonstrate my capability to deliver results and my passion for continuous improvement. Professional Background: - Entrepreneurial Spirit: Founded and managed a successful advertising agency, and launched various start-ups, showcasing my ability to identify market opportunities and execute effective business strategies. - International Experience: Worked in multinational environments across South America, Europe, and Asia, bringing a global perspective and understanding of different markets and consumer behaviors. - Corporate Expertise: Held pivotal roles in renowned companies such as Bosch and Boehringer Ingelheim, where I contributed to significant brand revitalization projects and trade marketing initiatives. - Retail Marketing: Managed retail marketing strategies for major consumer brands, enhancing in-store experiences and driving sales growth through targeted promotional campaigns. Key Achievements: - Brand Revitalization: Successfully rebranded Frontline in Brazil, reversing a downward trend and revitalizing the brand's market presence. - Strategic Problem Solving: Effectively managed product overstock issues with strategic sales and marketing initiatives, ensuring optimal product lifecycle management. - Team Leadership: Expanded and led sales promotion teams, developing training programs that enhanced team performance and productivity. - Omnichannel Marketing: Developed and executed comprehensive omnichannel marketing strategies, integrating digital, social media, and direct marketing efforts to maximize consumer engagement and conversion rates. - Event Management: Organized and managed large-scale events, including the X-TERRA multi-sport series, demonstrating exceptional project man

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Work Background

Japan Remit Finance Co. Ltd.Marketing Communications Specialist

Dec. 2022 - May. 2024Tokyo, JapãoSpearhead digital marketing strategies, resulting in a significant sales increase within the first 100 days, managing a diverse team, coordinating agency efforts, analyzing data for strategy enhancement, and consistently improving the user experience of the company's mobile app. I orchestrate cross-channel marketing campaigns, enhance app usability, and maintain tight budget controls to drive business growth.

BikeHeroProduct Marketing & UX Design | Business Development Manager

Dec. 2021 - Mar. 2023Co-founded the company and enhanced product functionalities and UX by dealing with end users and customers to understand market specificities to improve the user experience in the platform. Responsible for the business expansion of the Start-up company in Europe and Asia by reaching new potential customers and presenting the legacy of BikeHero products and solutions for the bicycle industry and retail.

Specialized Bicycle ComponentsStrategic Partner Developer

Mar. 2020 - Dec. 2021Understanding of the market complexity to generate opportunities, new businesses development, and the evolution of the bicycle retailers in the region through BI Development, implementation of new strategic analysis tools in Tableau, go-to-market agenda among customers, analysis of Sellin & Sellout data to support strategical business decision making besides promoting strategies to achieve retail excellence at company partners and customers.

Boehringer IngelheimProduct & Trade Marketing Coordinator

Jul. 2018 - Mar. 2020São Paulo, São Paulo, BrasilCoordination of all Product Marketing activities for the Frontline brand in Brazil. Definition of the marketing strategy and developments in advertising campaigns, trade marketing actions and commercial campaigns.

Danieli GroupBusiness Intelligence Consultant

Jul. 2017 - Jun. 2018Udine e Região, ItáliaLimited time Business Intelligence Consultant for completion of Masters in International Business and Entrepreneurship at MIB Trieste School of Management. International business analysis and action plan for lost contract recovery through the use of complex CRM data, consolidated in an analytical tool of my own to use the databases to search for lost sales conversion in the past 24 months. . Through this tool and the strategic data obtained, it was defined a business plan with conversion goals.

Flex Equipos de DescansoProduct Marketing Manager

Jul. 2016 - Jun. 2017Campinas Area, BrazilResponsible for the Marketing and Product Development department. Development, management, research and development of new products, analysis of market trends, improvement in internal processes, market analysis to increase sales in launches, and monitoring the life cycle of products. Coordination of marketing and development team activities (3 people). Development of new business, partnerships and special projects. Strategic marketing planning focused on digital marketing.

Green Sports Ltda.Marketing & Sales Manager

Aug. 2014 - Jul. 2016Campinas e Região, BrasilCompany Founder and Responsible for Branding. Development of a competitive bicycle range for the Brazilian Market (Mountain Bikes, Road Bikes, Fat Bikes and Accessories). Strategic marketing and sales planning (e-commerce), Product Design and Development. Negotiation with suppliers, import procedures and customs clearance.

BoschProduct Manager - LATAM

Mar. 2011 - Aug. 2014Campinas Area, BrazilResponsible for all activities related to the product development of Power Tool Accessories in Latin America. Market analysis and commercial support to LATAM region, Coordination of new product launches, with trade marketing activities, events and training. Development of customized projects for key accounts and export projects to countries in the region.

Tank. ComunicaçãoBusiness Developer / Planner

Jan. 2007 - Mar. 2011Campinas Area, BrazilCustomer service, new business generation, marketing and communication planning, events planning and execution, prospect of and new customers and sponsorships for events.

Scott Sports SAMarketing Analyst

Nov. 2005 - Dec. 2006Campinas Area, BrazilResearch and understanding of the bicycle market in Brazil to develop a full marketing plan. Communication budget management with report to the CEO. Advertising Creation for print media and Trade Marketing materials. Coordination of public relations activities and press relations.

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