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Work Background
BOOCH AEManaging Director
Sep. 2023United Arab EmiratesBooch kombucha and tea products are made with natural ingredients that pack immune-boosting, gut-friendly benefits. All Booch products are small-batch brewed with local, natural ingredients so you can taste the difference.
Arena Europe, Middle East & AsiaHead of Marketing MEA
Apr. 2023Dubai, United Arab EmiratesAs a Head of Marketing with a passion for driving growth and increasing brand awareness, I have a proven track record of success in developing and executing strategic marketing plans across a range of industries. With expertise in team management, brand strategy, product marketing, digital marketing, strategic marketing, data analytics, artificial intelligence and more, committed to delivering results that exceed expectations.
Arena Europe, Middle East & AsiaAccount Manager
Dec. 2022 - Mar. 2023Dubai, United Arab EmiratesManagement of the Abu Dhabi Equestrian Festival
- Al Shira'aa Equestrian Event - Presidents Cup
- Arabian Beauty - Arabian Society - Fatima Bint Mubarak Association
- Al Forsan Equestrian Event
AuSphera CommunicationsMarketing & Business Strategist
Oct. 2022United Arab EmiratesAs a highly skilled marketing strategist with over 15 years of experience, I specialize in developing and implementing successful marketing campaigns that drive growth and increase ROI. My expertise includes strategic planning, brand development, digital marketing, and more. If you're seeking a results-oriented marketing strategist to help grow your business, let's connect and explore how I can make a meaningful impact on your bottom line.
Fly High FitnessHead of Marketing & Operations
Apr. 2021 - Sep. 2022Dubai, United Arab EmiratesResponsibilities and functions included:
- Developing comprehensive strategic marketing plans, encompassing digital marketing and content marketing strategies aligned with the business area's growth plans and requirements set by the Head of Department.
- Identifying short-term and long-term scheduling, budget, and resource needs, and overseeing the development and management of an annual marketing budget.
- Collaborating closely with department heads throughout the company to ensure effective communication of key messaging, lead generation, and successful campaign implementation.
- Working collaboratively with the Sales Team and Marketing Team to develop and execute inbound and outbound lead generation marketing campaigns, utilizing a diverse range of marketing tactics.
- Engaging in cross-functional collaboration with sales and product marketing executives to clearly define sales objectives and establish effective go-to-market strategies for the region.
- Identifying and managing an events calendar, including competitions, sponsor events, and open days, and fostering collaboration with external teams, international teams, and central brand partnership teams to drive event-specific campaigns, sales channel lead-generation, and nurture activities.
- Overseeing the management of all operational processes of the business, which includes handling relationships with providers, consultants, freelancers, and other suppliers, as well as negotiating and managing contracts.
- During my tenure, I successfully developed and implemented strategic marketing plans, collaborated with various teams, managed budgets, led lead generation campaigns, and oversaw operational processes to drive the growth and success of Fly High Fitness. My skills in marketing strategy, marketing management, search engine marketing (SEM), people management, and operations played a critical role in achieving the organization's marketing objectives.
Fly High FitnessHead of Sales and Marketing
May. 2019 - Apr. 2021Dubai, United Arab EmiratesResponsibilities and functions included:
- Developing strategic marketing plans, including digital marketing and content marketing strategies aligned with the business's growth plans and the requirements of the Head of Department.
- Identifying short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget.
- Collaborating with department heads across the company to ensure effective messaging, lead generation, and campaign implementation.
- Working closely with the Sales Team and Marketing Team to develop and execute inbound and outbound lead generation marketing campaigns, utilizing a mix of marketing tactics.
- Collaborating cross-functionally with sales and product marketing executives to define sales objectives and go-to-market strategies for the region.
- Identifying and managing an events calendar, including competitions, sponsor events, and open days, and collaborating with external teams, international teams, and central brand partnership teams to create event-specific campaigns and sales channel lead-generation activities.
During my time as Head of Sales and Marketing, I successfully developed and executed strategic marketing plans, collaborated with various teams, managed budgets, led lead generation campaigns, and oversaw operational processes, contributing to the growth and success of Fly High Fitness. My skills in marketing strategy, marketing management, search engine marketing (SEM), people management, and operations played a crucial role in achieving the organization's marketing goals.
Fly High FitnessSocial Media Manager
Sep. 2018 - May. 2019Dubai, United Arab EmiratesResponsibilities: - Developing strategic marketing plans, including digital marketing and content marketing strategies aligned with the business's growth plans and the requirements of the Head of Department.
- Identifying short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget.
- Collaborating with department heads across the company to ensure effective messaging, lead generation, and campaign implementation.
- Working closely with the Sales Team and Marketing Team to develop and execute inbound and outbound lead generation marketing campaigns, utilizing a mix of marketing tactics.
- Collaborating cross-functionally with sales and product marketing executives to define sales objectives and go-to-market strategies for the region.
- Identifying and managing an events calendar, including competitions, sponsor events, and open days, and collaborating with external teams, international teams, and central brand partnership teams to create event-specific campaigns and sales channel lead-generation activities.
GoProHead of Marketing and PR - MENAIO
Mar. 2016 - Apr. 2017Dubai, United Arab Emirates- Led successful product launches for GoPro in the Middle East and North Africa, including the GoPro Hero 4, Hero 5, Hero 6, Session 4 and 5, and the GoPro Hero Drone.
- Developed comprehensive marketing plans, conducted market research, analyzed target audiences, and created localized content to ensure effective brand positioning and maximum market penetration.
- Managed multiple marketing campaigns utilizing digital advertising, social media, influencer collaborations, and experiential activations to drive brand awareness, engagement, and sales.
- Developed and implemented strategic marketing plans aligned with regional objectives and target markets, incorporating market analysis, identifying opportunities, and crafting integrated marketing strategies.
- Successfully managed marketing budgets, ensuring optimal resource allocation, strategic planning, cost control measures, and performance tracking to maximize ROI.
- Provided team leadership, overseeing day-to-day activities, offering guidance, and fostering a collaborative environment to ensure cohesive campaign execution and high productivity.
- Implemented press junkets and coordinated with key media outlets and influencers to generate media coverage and excitement for new GoPro products, establishing strong press relationships and effectively communicating product features and brand messages.
- Consistently achieved brand growth, increased market share, and key performance indicators, positioning GoPro as a leading action camera brand in the Middle East and North Africa market through localized content, strategic campaign management, and effective team leadership.
Ignite Group.Group Marketing & Sales Manager
May. 2015 - Jun. 2016DubaiMy responsibilities and managed marketing functions include: - Instilling a marketing-led ethos throughout the business
- Managing all aspects of digital marketing
- Conducting research and reporting on external opportunities
- Understanding current and potential customers
- Managing the customer journey and implementing customer relationship management strategies
- Developing the overall marketing strategy and plan
- Managing the marketing mix (product, price, place, promotion)
- Collaborating with and managing agencies for marketing campaigns
- Measuring the success of marketing initiatives and campaigns
- Managing marketing budgets and ensuring effective allocation of resources
- Ensuring timely delivery of marketing projects and initiatives
- Writing compelling copy for marketing materials
- Developing and managing all branding guidelines across Ignite Group companies
- Making customer-focused decisions to enhance customer satisfaction and loyalty
- Sourcing and negotiating sponsorships to enhance brand visibility and partnerships
- Maintaining current and future business relationships to drive growth and collaboration.
- These responsibilities and functions have been carried out across the various companies under Ignite Group, including Ignite Fitness and Wellness, Ignite Corporate Wellness, Ignite Surface, Zoo Skate Park, and Home Spa.
CEO Event ManagementSenior Event Manager
Oct. 2014 - Feb. 2015DubaiResponsibilities included the following events and marketing-specific functions:
- Managing clients' expectations and ensuring their satisfaction throughout the event planning and execution process.
- Overseeing and managing event staff, including training and coordination to ensure seamless event delivery.
- Building and maintaining strong client relationships, fostering trust and open communication.
- Managing the end-to-end event management process, from initial concept development to final execution and post-event evaluation.
- Contributing to business development efforts, identifying new opportunities, and nurturing client relationships to drive growth.
- Assisting in website building and maintenance to showcase event portfolios and attract potential clients.
- Copywriting for marketing materials, including event descriptions, press releases, and promotional content.
- Training staff members on event planning, execution, and customer service to ensure consistent service excellence.
- Ensuring smooth event delivery, overseeing logistics, coordination of vendors, and managing on-site operations. Successfully executed events including:
- HSBC Abu Dhabi Golf
- Abu Dhabi Formula One
- Chivas Regal
- Chanel
- Dubai Rugby 7's
- AC Milan Vs Real Madrid Game
- New Year's Eve Party
- Tennis World Championships
These events required meticulous planning, budget management, vendor coordination, and event logistics to create exceptional experiences for clients and attendees.
DABO & COEvent Coordinator
Jun. 2013 - Mar. 2014United Arab EmiratesI have managed various marketing-specific responsibilities and functions, including:
- Event financials management
- Supplier sourcing and coordination
- Staffing coordination and management
- Event development and planning
- Relationship building with clients and stakeholders
- Managing accounts and ensuring client satisfaction
- Meeting and exceeding client expectations for event delivery
- Delivering clients' event briefs and executing their vision
- Developing and delivering event pitches to secure business opportunities During my tenure, I have successfully coordinated and worked on the following events:
- Coca-Cola EAG HR System Academy 3-day conference with off-site dinners
- Bank of Montreal SIBOS VIP Delegates Dinner
- Vertu 2013 Mobile Phone Launch
- HSBC India Conference
- Davidoff Nicaragua Cigar Launch
- JW Marriott Marquis Nawwara Restaurant Bar and Lounge Launch
- PMI Family Fun Day
- DHL Kick on Conference as F&B Manager
These events involved managing event finances, sourcing suppliers, coordinating staffing requirements, overseeing event development, building strong client relationships, and delivering exceptional event experiences.
Goodlife Health ClubsAssistant Club General Manager/ Sales & Marketing Manager
Mar. 2012 - Feb. 2013Armadale, Melbourne, VictoriaResponsibilities and functions:
- Corporate relationship building, establishing strong connections with corporate clients to drive partnerships and secure business opportunities.
- Setting and maintaining Key Performance Indicators (KPIs) to track performance and ensure targets are met or exceeded.
- Account management, overseeing client accounts and ensuring their satisfaction through effective communication and service delivery.
- Sales and marketing activities, developing and implementing strategies to drive membership sales, increase brand awareness, and promote club offerings.
- Staff training, conducting training programs to equip sales staff with product knowledge and effective selling techniques.
- Monthly sales staff assessments to evaluate individual performance and identify areas for improvement.
- Monthly staff reviews to provide feedback, set goals, and support staff development.
- Developing and implementing monthly business plans for corporate accounts, outlining objectives, strategies, and action steps.
- Tender processes, participating in the preparation and submission of tenders to secure corporate contracts.
- Utilizing negotiation skills to establish favorable terms and agreements with clients and suppliers.
- Monitoring and forecasting market trends to identify opportunities and align business strategies for success.
- Business development management, identifying and pursuing new business opportunities to expand the customer base.
- Overseeing gym management activities, ensuring smooth operations and maintaining a positive member experience.
- Planning and executing events and meetings to engage members and promote club offerings. I have successfully managed marketing campaigns, set and achieved KPIs, nurtured corporate relationships, conducted staff training and assessments, developed business plans, participated in tender processes, monitored market trends, and played a key role in sales, marketing, gym management, events, and meetings.
South Pacific Health ClubsSales & Event Manager
Feb. 2012 - May. 2013MelbourneResponsibilities and functions:
- Planning and managing all types of events, including corporate functions, conferences, and social gatherings.
- Sales and marketing of the new venue, implementing strategies to attract clients and maximize bookings.
- Negotiating contracts with clients and vendors, ensuring mutually beneficial agreements.
- Building strong relationships with clients, vendors, and industry partners to foster collaboration and drive business growth.
- Proactively engaging in business development activities, identifying new opportunities and expanding the client base.
- Managing accounts with a sense of ownership, taking responsibility for their success and growth.
- Setting and meeting key performance indicators (KPIs) to track progress and measure success.
- Training and developing staff members to enhance their event management skills and ensure exceptional service delivery.
- Maintaining a high level of customer service, exceeding client expectations, and fostering long-term relationships.
- Consistently exceeding sales expectations through effective sales strategies and strong client relationships.
- Throughout my tenure, I have successfully planned and executed a wide range of events, managed marketing campaigns to promote the new venue, negotiated contracts to benefit both parties, built and maintained relationships, developed new business opportunities, managed accounts with diligence, trained staff, maintained excellent customer service, and achieved exceptional sales results.
The Publican GroupEvents and Operations Manager
Jan. 2011 - Dec. 2012Melbourne, AustraliaResponsibilities and functions:
- Organizing and operating events at Rivers Edge Events, ensuring smooth execution and exceptional customer experiences.
- Management of staff, overseeing up to 70 team members, ensuring proper staffing levels, training, and performance management.
- Managing monthly sales, analyzing sales data, and implementing strategies to drive revenue growth.
- Training staff, providing comprehensive training programs to enhance their event management skills and customer service abilities.
- Planning and implementing sales meetings to align team goals, share performance insights, and foster collaboration.
- Planning and managing every event from conception to completion, including event logistics, vendor coordination, and customer satisfaction.
- Creating monthly rosters to ensure appropriate staffing levels and efficient event operations.
- Developing and managing budgets for events, controlling costs, and optimizing resources to maximize profitability.
- Establishing and nurturing business partnerships to negotiate favorable terms with vendors and suppliers, contributing to cost reductions and increasing the competitiveness of event offerings. Throughout my role, I have successfully organized and operated events, managed a large staff team, monitored and improved monthly sales performance, trained staff, planned sales meetings, managed event budgets, and established beneficial business partnerships. These efforts have contributed to the success of Rivers Edge Events and the overall marketing objectives of the Publican Group.
3 Station PierEvents and Marketing Manager - Maternity Contract.
Jan. 2011 - Sep. 2011Port MelbourneResponsibilities and functions included:
- Running and managing the portfolio, with the ultimate goal of handing it back to the original Events and Marketing Manager in an improved condition.
- Managing and overseeing the staff within the portfolio, ensuring efficient operations and maintaining a positive work environment.
- Providing training and guidance to the staff, equipping them with the necessary skills and knowledge for successful event execution.
- Fostering a sense of respect and collaboration among the staff, despite the limited length of my contract.
- Retaining and developing existing business relationships, with a focus on enhancing client satisfaction and loyalty.
- Acting as an entrepreneur, identifying opportunities for new business growth and actively pursuing them.
- Managing day-to-day marketing activities and social media campaigns to promote events and engage with the target audience. During my tenure, I successfully ran and managed the portfolio, led and motivated the staff, provided training to enhance their capabilities, gained their respect, retained and developed business relationships, implemented marketing strategies, and managed social media campaigns. The overarching goal was to ensure the portfolio's success, exceed client expectations, and contribute to the overall growth and reputation of the venue.
Treasury Casino and HotelCustomer Relations Executive
Oct. 2010 - Jan. 2011BrisbaneEvents Management
Business Development Management
Sales and Marketing Tender's Negotiation with international clients. Negotiation with local and interstate clients. KPI's set and met. Monthly reporting
manage customer relations. meet and greet clients
Stemmna FitnessManaging Director
Jul. 2009 - Aug. 2012Brisbane QueenslandFitness Events Owner and Operator
Sales Marketing Finances Budgets and Targets
Staff Training Business Coaching
Queensland GovernmentEvent and Marketing Executive
Sep. 2007 - Jul. 2010Brisbane, AustraliaOrganise Events for the Government - Queensland Training Awards - Regional Training Awards - Brisbane Training Awards - Australian Training Awards.
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