Marketing Consultant@AB Marketing Consultants Co Ltd
Verified
With over 20 years of diverse professional experience across multiple industries and markets, I am an accomplished marketing consultant who excels in driving business growth through innovative marketing strategies and effective brand management. My career is marked by a series of successful projects and roles that demonstrate my capability to deliver results and my passion for continuous improvement.
Professional Background:
- Entrepreneurial Spirit: Founded and managed a successful advertising agency, and launched various start-ups, showcasing my ability to identify market opportunities and execute effective business strategies.
- International Experience: Worked in multinational environments across South America, Europe, and Asia, bringing a global perspective and understanding of different markets and consumer behaviors.
- Corporate Expertise: Held pivotal roles in renowned companies such as Bosch and Boehringer Ingelheim, where I contributed to significant brand revitalization projects and trade marketing initiatives.
- Retail Marketing: Managed retail marketing strategies for major consumer brands, enhancing in-store experiences and driving sales growth through targeted promotional campaigns.
Key Achievements:
- Brand Revitalization: Successfully rebranded Frontline in Brazil, reversing a downward trend and revitalizing the brand's market presence.
- Strategic Problem Solving: Effectively managed product overstock issues with strategic sales and marketing initiatives, ensuring optimal product lifecycle management.
- Team Leadership: Expanded and led sales promotion teams, developing training programs that enhanced team performance and productivity.
- Omnichannel Marketing: Developed and executed comprehensive omnichannel marketing strategies, integrating digital, social media, and direct marketing efforts to maximize consumer engagement and conversion rates.
- Event Management: Organized and managed large-scale events, including the X-TERRA multi-sport series, demonstrating exceptional project manMore...