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C-level Executive
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Work Background
MGlobal AdvisoryBusiness and Executive Advisor
Apr. 2024
Various CompaniesInterim Head
Nov. 2018 - Mar. 2024Singapore, SingaporeHelped companies in various industries to achieve their most pressing goals by empowering virtual teams, establishing marcomms Centres of Excellence, managing crises, or quickly pivoting their positioning and GTM plans. Some achievements: + Elevated the brand narrative for Travel + Leisure Co's Club Wyndham Asia (CWA), repositioning it as an aspirational travel membership and lifestyle club while debunking common myths about timeshare. Created a Communications Center of Excellence (COE), led a regional brand protection working group, and developed a strategy to recoup ~USD 400K per month in sales lost to negative online reviews. + Publicized Cialfo's Series B extension with Tiger Global, reaching > 515 million readers in my first month as their first Global Head of Brand and Communications. Cialfo is one of the world’s top-ranked edtech companies with a student-first career exploration network and SaaS college application platform. + Served as Head of Corporate Affairs for KBZ, Myanmar’s largest privately-owned bank. This GM-level role reported to the Deputy CEO overseeing all corporate communications, from employee and government relations to product and cause marketing. Led 10 Burmese staff in Yangon - several of whom did not speak English - entirely remotely from Singapore to achieve 122.5% performance against quarterly targets. + As the Interim Head of Marketing Communications for Colliers International, I supported the Managing Director, Hong Kong amidst prolonged local protests and a possible global pandemic. + Cut marcomms budget by US$500K per year in the first two weeks as Head of Marketing Communications, CCIB & PvB by restructuring Standard Chartered Bank’s media partnership with Euromoney.
Bspoke Consultancy PTE LTDFounder & CEO
Nov. 2008 - Nov. 2018SingaporeBuilt 7-figure business from the ground up, leading a globally dispersed team of 30 consultants and creatives. Advised C-suite on their brand’s impact to the bottom line. Created 3-year GTM plans, purpose-led positioning platforms and digital-first, differentiated campaigns for clients like: Alibaba, Beautycounter, Corporate Executive Board (now Gartner), DVF, DANONE, the National University of Singapore (NUS), Shanghai Tang, and The Walt Disney Company. Realized 50%+ in repeat business and client relationships of >5 years based on successes delivered.
Korn/Ferry InternationalRegional Director, Marketing & Communications, Asia Pacific
Sep. 2004 - Nov. 2008SingaporeReporting to the global CMO in Los Angeles and APAC Regional President in Singapore, oversaw (and transformed!!) all marketing and communications activities for 17 offices in 10 countries. Managed a marketing coordinator in Singapore and a PR agency in India. Ran a marketing gurus network of more than 20 employees at all levels across APAC.
Motion Picture Association of AmericaExecutive Director, Worldwide Communications
Jul. 2002 - May. 2004Los Angeles, CaliforniaReporting to the Executive Vice President and Co-Chief Operating Officer, served as the primary operational resource and spokesperson regarding all matters related to the publicity of the Association’s anti-piracy and digital strategy operations. Managed a team of two full-time staff in LA, one in Hong Kong; PR agencies in Asia, Europe and Los Angeles; and a US$8 million budget. Led the “PR Council” comprising the heads of Corporate Communications for MPAA Member Companies (Metro-Goldwyn-Mayer Studios Inc., Paramount Pictures Corporation; Sony Pictures Entertainment Inc.; Twentieth Century Fox Film Corporation, Universal City Studios LLLP; Walt Disney Studios Motion Pictures and Warner Bros. Entertainment Inc.)
America Online, Inc.Communications + Commercial Director
Jan. 1996 - Dec. 2002Dulles, VirginiaReporting to the Vice President, Corporate Communications, managed a three-person team in Dulles and two dedicated PR agency staff in New York. Was spokesperson for the Company’s “AOL Anywhere” (SM) strategy to deliver content and services across high-speed broadband and multiple devices (interactive television, Internet appliances, and mobile phones). Earlier, I held commercial roles in programming, product marketing, and business development.
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