Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
The Nantucket ProjectStrategic Consultant Various Companies
Jan. 2021Brought on board through referrals on different roles involving fashion branding and retail, live event production, and creative agency work. The Nantucket Project: Served as Event Producer for the past 3 years of the live event on Nantucket Island. Partnered cross-functionally to manage, and direct successful execution of all experiential activations and guest activities. The event hosts 750 – 1000 guests. Producer responsibilities included all travel and logistics, event design and development, off site breakouts and all budgeting.
Commando: Developed concept for and executed 1st retail pop up location for brand in Soho New York. Oversaw all events and activations. Worked closely with Marketing and PR teams to grow awareness, leveraging the store as a destination to see the brand come to life.
Banter: Developed refresh strategy in line with rebranding, creating new in store experience, new sign package, packaging program updates and in store activations. Produced first editor’s event for rebrand, generating buzz around product and piercings.
Williams New York: Retained by this creative agency specializing in luxury real estate to work in Creative Services Management, spanning shoot production, operations, and budgeting.
The Children's Place: Supported successful launch of new fashion brand, Sugar and Jade, including designing their press event, developing website content and activations.
Nic+Zoe: Contracted to expand and optimize their web business in a more meaningful way to connect with customers and prospects. Developed a strategic marketing plan and roadmap for the next 6-12 months.
EILEEN FISHER, INC.Director of Creative Operations & Brand Experience Eileen Fisher
Jan. 2017 - Jan. 2020New York City Metropolitan AreaRecruited to direct all creative and brand efforts across digital, print, social, retail, and product, leading 10-person department in content and production of all omni-channel brand assets. Developed and launched a new store prototype, which became the first of this new series of stores in Brooklyn. Created a community-oriented retail experience showcasing new/up-cycled designs and hosting neighborhood talks/events (with Eileen Fisher and guests) and workshops on sustainable living and fashion. Tested version in five stores prior to rollout to 68 store locations. Created an immersive, 3D brand experience by linking in-store event marketing, onsite visual storytelling, and omni-channel content marketing. Realized uptick in social activity online and increase in sales over plan. Established in-house digital studio to support brand, .com, and sales team. Saved 22% in brand photography and brand experience through diligent budgeting. Increased speed to sale with new digital mode program for virtual wholesale showroom. Instituted new creative process that streamlined creative briefing and workflow.
Ascena Retail Group, Inc. - dressbarnVice President of Brand Marketing & Creative Ascena Retail Group
Jan. 2013 - Jan. 2017Mahwah New JerseyRecruited to spearhead cohesive marketing and visual experience strategy to transform Ascena's Dress Barn brand across Ecommerce and retail stores. Led 25-member team across creative, visual, merchandising, project management, and pre-/post-production. Reported directly to CMO and worked with VPs cross-functionally. Led marketing strategy and creative for rebranding campaigns that redefined brand identity and elevated brand equity, including new private label. Moved the needle at 1,500 stores in visual presentation and changed customer perception across website, email, paid social, organic social, retargeting, and loyalty. Created new visual directives that increased unit capacity on the selling floor and payroll reduction with the retail space effectively "selling itself." Crafted branded marketing experience for special events. Developed three new store prototypes across tiered store strategy.
TalbotsVice President of Marketing and Corporate Visual Merchandising Talbots
Jan. 2008 - Jan. 2013New York, New YorkRecruited as part of Talbot's turnaround initiative. Took charge of visual merchandising and web branding teams, drove direction on creative content and visual storytelling across all brand touch-points, and led a 33-person cross-disciplinary team. Improved brand profile, positioning, and value by refreshing brand storytelling infused with modern sensibilities along with customer-centric retail models that deepened connections with customers. Developed new visual concepts that positively impacted store traffic and sales. Rebranded direct mail and Ecommerce in line with new brand image. Created new store prototype to drive new brand positioning and increase customer engagement.
Kenneth Cole ProductionsVP of Marketing
Jan. 2002 - Jan. 2008New York, New York
J.Crew Group Inc.VP of Marketing
Jan. 1998 - Jan. 2002New York, New York
Intch is a Professional Networking App for the Future of WorkSee more people like Jacqueline on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
265253 people
16
Program Manager @ DISH Network
19
Marketing Creative Director
19
Founder @ Beagle
102104 people
19
Marketing Creative Director
19
Founder @ Beagle
15
Marketing Executive @ LivesMarket