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Work Background
The White AgencyBrand Strategy Consultant
Sep. 2020Chicago, Illinois, United StatesThe White Agency frees brands from bottlenecks so they can unleash their most powerful story — and share it with the world. Delivering whip-smart marketing & communications strategies to elevate brands and build momentum through a forward-thinking lens. Partnering with growth stage companies within Healthcare, Financial, Private Equity, and Technology. Currently offering: - 360° Brand Audits
- Brand Positioning
- Marketing Strategy - Website Strategy
- Audience/Market Research
- Key Message Development
- SEO Analytics & Research
- Competitive Analysis
- Product Marketing
- Creative Copywriting - Content Strategy
- Social Media Management - Public Relations
- Strategic Storytelling, including Creative Production **Now offering Fractional CMO and advisory services.
Mueller Communications, LLCDigital Content Strategist | Public Relations Associate
Jun. 2017 - Nov. 2020Greater Milwaukee AreaProvided compelling, strategic, and creative communications expertise for a range of civic and business clients at a legacy public relations firm. - Played a pivotal role in launching the agency’s digital division
- Developed and supported new business lines, including brand audits - Oversaw and developed digital marketing campaigns, including multimedia production
- Wrote engaging news releases, advisories, and other strategic communications
- Developed key messaging, talking points, and reputation management strategies
- Conducted focus groups, community outreach, and event planning
- Provided SEO and website analysis, competitor analysis, and market research
- Oversaw project management, budgeting, and team workflows
- Represented the firm on discussion panels, civic engagements, and committees Notable projects with organizations include UnitedHealthcare, Milwaukee Public Museum, Discovery World, the Medical College of Wisconsin, MSOE, and Light the Hoan.
PropectaSEO Content Editor
May. 2016 - Jun. 2017Lake Geneva Delivered detailed recommendations to shape SEO-performance strategies for B2B, B2C, and technology brands while creating high-quality content. - Conduct website analysis and review
- Conduct keyword and user intent research - Write SEO-rich blogs, articles, and ebooks
- Create high-converting landing pages - Provide metadata refreshes and updates
- Manage guest post/backlink opportunities and conduct subject interviews - Manage and upload content in CMS platforms (Wordpress, Webflow, Drupal, etc.)
- Oversee freelance contributors and provide edits and feedback
EPIC CreativePublic Relations Specialist + B2B Copywriter
Nov. 2014 - Sep. 2015West Bend, WisconsinCreative copywriter and public relations specialist for one of the state’s leading B2B advertising agencies, serving brands in snow and ice management, professional bowling, golf turf renovation, and agriculture. - Product announcements
- Press releases
- News articles - Blog posts - Website copy
- Ad copy for digital and print - Social media copy - Video scriptwriting
- Editing and proofing creative copy
Trade Press Media GroupAssociate Editor
Jan. 2013 - Aug. 2014Greater Milwaukee AreaAssociate Editor for an industry-leading trade publisher in the building service contracting and jan/san distribution spaces, writing for and overseeing the production of Contracting Profits and Sanitary Maintenance magazines. - Develop editorial calendar and topics
- Source subject interviews and conduct research
- Write timely news features, cover stories, and ad supplements - Manage online daily news and social channels
- Proof each month’s book before publishing - Contribute to creative brainstorms and book design - Manage freelance writers and edit their work - Optimize online articles for search engine optimization - Represent the company at industry trade shows - Coordinate webcasts and host events
BizTimes Media LLCEditorial Assistant
Apr. 2012 - Jul. 2012MilwaukeeSpecial sections; BizConnections and other writing assignments
Write MKE InkIndependent Journalist
Jun. 2011Chicago, Illinois, United StatesBuilding upon nearly two decades of experience as a journalist and beat reporter to write informative and captivating stories about business, social justice; startups, technology, and innovation; arts, culture & lifestyle; and the pursuit of an equitable economy. Bylines have appeared in: - Runner’s World
- American City Business Journals
- Technical.ly
- !Yahoo - Profile Magazine
- Milwaukee Magazine
- Milwaukee Journal Sentinel
- M Magazine
- Ozaukee County News Graphic
- American Inno - Bicycling
- MKE Lifestyle
- Waukesha Freeman
- And more Whether I am writing executive profiles, providing in-depth analysis, or penning quirky lifestyle features, I approach each piece with the same passion and persistence as when I was a cub reporter breaking my first big story.
American City Business JournalsAmerican City Business Journals Publisher-in-Training Program Participant & Advertising Coordinator
May. 2011 - Jan. 2012MilwaukeeAssist the advertising staff in a myriad of duties including, but not limited to: contacting clients, making cold calls, researching and prospecting, moving clients through the sales pipeline, creating proposals, copywriting house ads, advertorials and promotions. Also performed worked in the circulation and editorial departments, and shadowed the publisher.
Milwaukee Journal SentinelNews Writing Intern - Business Desk
Jan. 2011 - May. 2011Wrote a variety of business news stories and feature pieces for the daily metro including two front page stories.
Milwaukee Business JournalEditorial intern
May. 2010 - Aug. 2010MilwaukeeWrote business news items and features for online and Special Sections. Assisted with editing.
Ozaukee County News GraphicFreelance reporter/writer
Sep. 2009 - Aug. 2011Ozaukee CountyFreelance reporter covering a variety of news stories, including covering local government and human interest features.
The RobesonianStaff reporter/writer
Aug. 2008 - Aug. 2009Lumberton, NCCrime reporter’s position included a variety of duties; daily interviews with detectives, law enforcement, victims, town officials and politicians. Daily crime reports, updates. Reports from courthouse. Covered two town councils and a community college board. Wrote several features including on domestic violence, high-profile murder case, video poker, etc. Covered several breaking news and community events (tornado, high-speed chase, etc.).
MATC TimesEditor-in-Chief and Opinions Editor
Oct. 2006 - May. 2008MilwaukeeEIC: Oversaw direction and production of the bi-weekly newspaper. Gathered story ideas and presented in staff meetings. Assigned stories and developed angles relevant to the college body. Edited staff copy and proofed the paper before publication. Attended national journalism conferences. Opinions Editor:Contributed a bi-weekly editorial piece and other general news assignments.
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