Eurobalt Engineering OUDigital Marketing Manager
Jan. 2015 - Feb. 2024Эстония1. Development and maintenance of company websites:
- Responsible for the creation and updating of company websites, including functionality, design, and user interface.
- Ensured alignment of websites with the brand and company goals. 2. Planning and development of content plans for company websites:
- Defined content marketing strategy, developed content plans, and coordinated content creation process considering audience interests and company objectives. 3. Development of digital strategy in line with the company's vision:
- Formulated and implemented the company's digital strategy, considering its goals and market positioning.
- Monitored its effectiveness and made adjustments as necessary. 4. Audience research and competitor analysis:
- Conducted audience research and competitor analysis to identify trends, understand audience needs, and determine company's competitive advantages. 5. Collaboration with marketing agencies:
- Collaborated with marketing agencies to develop and implement marketing strategies and campaigns, ensuring alignment with company's strategic goals. 6. Social Media Marketing (SMM - Facebook/Instagram, LinkedIn):
- Developed social media promotion strategies, launched and optimized advertising campaigns, conducted audits, and monitored effectiveness to improve performance. 7. Content creation and adaptation for social media:
- Responsible for creating content for social media and adapting it to various platforms and audiences to increase engagement and dissemination. 8. Google Ads PPC:
- Created and optimized advertising campaigns in Google Ads, analyzed their effectiveness, and made adjustments to achieve maximum ROI. 9. SEO:
- Managed internal and external website optimization to increase visibility in search engines and attract target audience.