Fractional CMO + Brand Strategist@The White Agency
Verified
S. Sorrina Beecher has nearly 20 years of experience in storytelling.
She has worked as a business and lifestyle journalist, public relations professional, an SEO content specialist, and branding strategist for various agencies, businesses, and brands. Some of the notable brands she has worked with include American Family Insurance, Adobe, Comcast, and Upfront Healthcare. The latter was recently recognized as one of the fastest-growing companies, being named to the Top 4% on the Inc. 5000 list.
A seasoned journalist-turned-strategist, Sorrina brings her extensive reporting and research experience to the realm of brand strategy. She executes a unique 360-degree approach, integrating her journalistic prowess with progressive roles in brand marketing, including Fractional CMO leadership.
Applying a distinctive blend of analytical skills and creative intuition, Sorrina has helped numerous enterprises elevate their brand presence, engage audiences, and increase revenue for the companies she partners with.More...
Mat Medcalf
Senior Digital Marketing and Digital Product specialist
Verified
Mat Medcalf is a seasoned Senior Digital Marketing and Digital Product Specialist with over a decade of experience in driving innovative marketing strategies and product development. At NAB he led digital campaigns that increased brand engagement by 40% and boosted online sales by 18% within six months. Mat is renowned for his ability to blend data-driven insights with creative thinking, consistently delivering exceptional results for brands. A passionate advocate for emerging technologies, he regularly speaks at industry conferences, sharing his expertise on digital transformation and consumer behavior trends.More...