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Work Background
Swann CommunicationsLifecycle Marketing Manager
Apr. 2021• Create, test, and deploy ad-hoc and automated campaigns for all parts of the customer lifecycle, including lead acquisition, pre and post-purchase, SAAS and subscription nurture, newsletter and educational, app use, and re-engagement projects.
• A/B testing and segmentation strategies to optimize B2C and B2B email campaigns for large, globally diverse email lists.
• Created dynamic reports and deliver reporting weekly and monthly with recommendations for improvement on multiple KPIs.
• Manage blog development team by implementing project tracking, holding regular team meetings, delegating tasks, providing KPIs and benchmark goals, and maintaining open communication with stakeholders.
• Oversee 3rd party digital marketing agency in paid search and social scaling efforts, increase in global ad spend, and optimization of country-specific ad campaigns.
DiversyFund, Inc.Email & Automation Specialist
Apr. 2020 - Apr. 2021San Diego, California, United States*Responsible for the day-to-day management, creation, and execution
of automated and ad-hoc email campaigns, focusing on conversion
and customer retention.
*Track, analyze, and report on KPIs of weekly and monthly email
performance and provide recommendations for improvement.
*Perform database segmentation and identify targeted audiences with the
creation and maintenance of multiple lists.
*Optimize email campaigns through continual A/B testing.
NTN BuzztimeEmail Marketing Manager
Mar. 2018 - Mar. 2020Carlsbad, CAResponsible for the day-to-day management, optimization, and execution of B2B and B2C email campaigns. *Manage email calendar, strategy, segmentation, asset and creative development, QA, post-launch reporting, and presentation of results.
*Oversee creation of digital assets by in-house and external teams, ensuring alignment with brand voice, design, and messaging. *Optimize all email programs through continual A/B testing of subject lines, copy, design, cadence, and sender profiles.
*Collaborate with cross-functional teams to develop coordinated campaigns to support product launches, app and company updates, and promotions.
*Create additional automated nurture and engagement campaigns to increase conversion of leads to MQLs. *Optimized all email templates for mobile rendering.
BrandetizeJunior Marketing Manager
May. 2017 - Feb. 2018San Diego, California*Lead projects and digital campaigns from development to launch, ensuring cohesion between email, social, content, paid, and affiliate endeavors to maximize impact. *Manage and set up email campaigns within email software, utilizing HTML templates and WYSIWYG editors plus light coding for template optimization and updates.
*Test and track cadences, send times, subject lines, and use of personalization to improve KPIs of multiple sequences and campaigns.
*Analyze email and campaign results and strategize improvement plans to exceed project and client goals.
*Coordinate deployment of promotions across multiple channels.
Victory Team ApparelEmail Marketing Specialist
Jan. 2017 - May. 2017Greater San Diego Area* In 2016, increased email revenue by 79% and organically grew email list for main brand by 65%.
* Manage promotional batch-and-blast and automated campaigns for multiple brands.
* Set up and execute emails using HTML and email service provider, Listrak. * Report and analyze data monthly, annually, and as needed.
* Stay up to date on trends within the email industry and apply new tactics to campaigns. * SEO content writer for multiple B2C ecommerce websites. * Proofread blog articles, emails, catalogs, landing pages, and other materials. * Update and maintain competitor analysis. * Lead team to create the monthly internal newsletter.
Victory Team ApparelMarketing Assistant
Jan. 2014 - Dec. 2016* Project lead on implementing new email service provider. * Launched automated campaigns. * Expanded upon monthly and annual reporting. * Set up, test, and coordinated B2C email campaigns.
* Scheduled social posting utilizing Hootsuite (Facebook, Twitter).
* Created content calendar. * Set up and executed email sends using HTML and email service provider, Listrak.
* Stayed up to date on trends within the email industry and applied new tactics to campaigns. * SEO content writer.
Victory Team ApparelSales Team Lead
Oct. 2012 - Jan. 2014* Managed sales representative and customer issues. * Deescalated customer service complaints.
* Placed orders for customers.
Victory Team ApparelTrainer
Mar. 2012 - Aug. 2013* Trained new hires and provided instruction on procedure changes.
Victory Team ApparelSales Floor Lead
Nov. 2011 - Oct. 2012* Analyzed and curated statistics of sales representatives in order to provide assistance and ideas for improvement.
Victory Team ApparelSales Representative
Jul. 2011 - Nov. 2011* Answered inbound sales calls and placed orders for product.
Toyota Of El CajonFront Desk Agent
Mar. 2011 - Jul. 2011El Cajon, CA* Aided customers in-person and via phone to solve customer issues and encourage repeat patronage.
* Recorded sensitive details of customer transactions and billing.
* Greeted guests and assisted in finding them sales personnel upon entering the facility.
Koa PhotographyOwner, Photographer
Apr. 2010 - Jul. 2011Greater San Diego Area* Personal portrait photography using DSLR. * Light editing.
The HartfordAARP Customer Service Representative
Feb. 2009 - Apr. 2010Greater San Diego Area* Retained customers by providing insurance solutions via inbound calls.
* Provided customer service to AARP customers via inbound calls.
* Deescalated customer service complaints and retained customers.
SheratonFront Desk Agent
Jul. 2008 - Feb. 2009Greater San Diego Area* Greeted, registered, and assigned guests to rooms in high traffic hotel.
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