Decentralized Vision | PumaPayHead of Marketing and Communications
Feb. 2018 - Jan. 2019Limassol, CyprusManaging all aspects of the PumaPay Marketing and Communications strategy before, during and after the token generation event: -Building and managing a strong Marketing and Communications department of 10 people.
-Setting up and managing online presence on a number of platforms and channels (websites, social media, Telegram etc).
-Managing media buying and online advertising; researching, identifying and launching new advertising avenues, according to the requirements and target audience of each particular case. -Interacting with partners and outsourced suppliers for strategic collaborations, public relations, influencer marketing, video production, event coordination and related aspects.
-Preparing and coordinating participation in high-profile international events (iFX Expo 2018, Japan Blockchain Conference, Beyond Blocks Summit Seoul, Decentralized 2018 Athens).
-Working closely with PR agencies and media, which resulted in the brand being featured in the world’s prominent media, e.g. Forbes, Reuters, Venture Beat, Investing.com etc, as well as by top Youtube cryptocurrency influencers. -Writing press releases, articles, and all types of online and offline content.