Shani Wolf

Fractional CMO @Shani marketing

IsraelPartnerProduct ConsultantMarketing Analytics Manager🔥 Startup Founder💸 Marketing📝 Influencer or Blogger🗿 HR🧨 ConsultingBrand Marketing ManagerCommunications ManagerSMM ManagerEmail Marketing ManagerInfluencer Marketing ManagerGrowth HackerHead HunterLife CoachingExecutive CoachPodcast HostPolitical ConsultantCommunity ManagerAdvisorCustomer ResearcherAssociateEngagement ManagerInfluencerMarketing DirectorCRM manager

As Shani Wolf, a Fractional CMO at Shani Marketing, I have successfully developed and implemented comprehensive marketing strategies that have significantly increased the company's visibility and profitability. I have also led various teams and managed multiple projects simultaneously, ensuring their timely and efficient completion. My innovative ideas and leadership skills have resulted in significant growth for the company. I have also been successful in building strong relationships with key stakeholders and clients, thereby improving customer satisfaction and loyalty.

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Network Power<100 people

Roles

🧨66%

Consulting

🔥33%

Startup Founder

💸33%

Marketing

Geos

🇮🇱66%

Israel

Work Background

Shani MarketingFounder and CEO

May. 2024RemoteCurious about what Shani's Marketing can do for you? Let's find out together! Send me a DM with your marketing pain points, and we'll tailor the perfect strategy for your needs. Think of me as your hands-on CMO for hire, ready to dive in and get things done. With over a decade of marketing experience and a degree in Human Behavior earned with honors, I excel in growing businesses through strategic leadership and data-driven decision-making. I've managed budgets from K$ to M$, and my expertise spans digital transformation, marketing operations, MarTech, and more. I’ve spearheaded global digital transformations, boosted marketing productivity by 28%, and led comprehensive website overhauls that increased user engagement by 40%. My operational experience includes HubSpot, Salesforce, Jira, LinkedIn, social media platforms, Monday, Bynder, and other technologies. Additionally, I specialize in helping professionals become LinkedIn top voices, one of the many services I offer. Ready to enhance your marketing strategy and achieve your business goals? Book a meeting with me today and let's talk growth and efficiency.

Product Marketing AllianceCommunity Member

Jan. 2019Product Marketing Alliance was founded in March 2019 and has since evolved into the world’s biggest product marketing community. Their Slack channel and meetups unite 1,000s of PMMs all over the world and their mission is very simple: to promote and elevate the role of product marketing. Since their inception, they’ve been defining and debating the product marketing function and have published a number of industry-leading reports - like the State of Product Marketing and Product Marketing Salary Survey.

Kramer ElectronicsGlobal Director of Marketing Operations

Jan. 2022 - May. 2024I've had the privilege of leading and contributing to a variety of groundbreaking initiatives in 'Kramer'. My focus on global digital transformation, MarTech implementation, and data-driven strategy development has been instrumental in reinforcing Kramer's position as a global industry leader. - MarTech Implementation: Championed the integration of advanced marketing technologies such as HubSpot, Salesforce, WordPress, and more. This resulted in streamlining our operations, boosting team productivity, and increasing marketing efficiency. - Digital Transformation and Website Overhaul: Orchestrated the global digital transformation, improving operational efficiency and enforcing consistency in marketing practices worldwide. This included a complete overhaul of our website via WordPress, enhancing user experience, and implementing optimized lead capture forms. - Marketing Automation and Workflows: Implemented various automated workflows and processes, enhancing our lead nurturing strategies, customer segmentation, and email marketing campaigns. Managed relationships with multiple marketing agencies, driving efficient and effective campaigns aligned with our strategic goals. - Identified and addressed operational blind spots: Leading strategic cross-company initiatives, and collaborating closely with high-value stakeholders in Sales, MIS, IT, etc. - Standardizing naming conventions: Introduced standardized naming conventions to enhance reporting efficiency and data management. Together with the Marketing department, continually leading growth at Kramer, partnering with the different marketing teams including Product marketing, content, demand gen, and more, focusing on delivering unparalleled value to our customers through refined marketing strategies.

Give & TechMarketing Director

Nov. 2020 - Dec. 2022Give and Tech shares knowledge in the form of workshops and meetups in science and technology. All of the activity is based on volunteers, and all of the proceeds are donated.

My Size (NASDAQ: MYSZ)Product Marketing Manager

Apr. 2018 - Mar. 2021- Full ownership of the marketing function, with a primary focus on customer marketing and content marketing. Includes PR, digital, SEM, social, and event marketing. - Managing communication with customers across multiple channels: Social Media, Email marketing, Landing pages, Product banners, Education materials, etc. - Managing, monitoring, and optimizing PPC campaigns on different platforms: LinkedIn, Facebook, Twitter, etc. (Through outsource agency) - Supervising offline & Digital campaigns and activities abroad (the USA, Europe & Israel) - Supervising and Working collaboratively with designers, product, and developers (Outsource & in-house) - Generating reports and analysis on core results to shareholders - Planning and executing the MySize Rebranding project. Includes New Logos, new website marketing materials. Working closely with Developers, QA, and designers - Leading and working closely with the PR teams offshore, based in New York, ensuring MySize news and case studies will get focus - Building influencers strategy world-wide - Monitoring performance against KPIs and recommending optimization as necessary - Researching and organizing events & conventions all over the world, based on yearly strategy and KPI MySize is a Nasdaq-traded company. Utilizing Smartphone sensors to measure anything from everyday objects to body measurements accurately.

MemeniProduct Marketing Manager and Customer Success

May. 2017 - Mar. 2018Ranana, IsraelMemeni is an online community engagement platform that connects with your existing website and social media channels to deliver personalized brand experiences to each member of your audience. My role included - Establish Customer Support Practices - Creating policies and procedures that optimize the customer experience - Involvement and participation in technology product design to create the tools that will ensure our customer's success -Involvement and participation in the Creative and Micro Copy of the Memeni platform -Working with platforms such as SalesForce, Intercom etc.

Mccann Valley - מקאן ואליSocial Media Team Leader & Head of McImpact

Aug. 2015 - May. 2017Mitzpe RamonThe first to set up the 'Influence marketing department' at McCann-Valley, Managing a team of 3 employees: Training, managing the flow of day-to-day operations, etc

Mccann Valley - מקאן ואליSocial Media Manager

Jun. 2014 - Aug. 2015IsraelResponsible of all social media aspects: From setting up the social media strategy and implementing it across numerous social media platforms, in terms of creative, strategy, SEM and gathering data. -Creative and strategy: Curate relevant content to reach the company’s ideal customers. Adapting content specifically for each social network. Working alongside art teams, PR etc' -SEM: Managing large scale budget campaigns for top international clients from targeting strategy to analyzing campaign reports. -Engaging in dialogues and monitoring customer issues. Always on the look-out for positive or negative feedback.