Pe’era Feldman - CMO as a service, Self Employed

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Work Background

CMO CouncilMember

Dec. 2018

JoonkoChief Marketing Officer

May. 2022 - Jul. 2023Tel Aviv-Yafo, Tel Aviv District, Israel · HybridJoonko offered a Diversity recruiting software solution, utilizing AI to enrich the top of the organization's talent pipeline with underrepresented candidates. As CMO, I built the company’s marketing machine from scratch, Led the marketing funnel from MQL to Opp, and pipeline 100% marketing. - Increased the sales pipeline, focusing on Fortune 2000 companies, from $0 to a monthly average of $2M in pipeline value in less than 3 years - Creating a full digital footprint - enhanced brand engagement and authority by 2500% - Managed content marketing efforts, leading to an increase in organic traffic by 1400% and 700% growth in content engagement metrics - Spearheaded Go-to-market strategy and execution: developed identification of target audience, competition analysis, market research, positioning, pricing - Drove the success of key marketing campaigns, with 15 of the campaigns exceeding their target KPIs - Built a fully functional marketing team, from 1 to 15 members (BDR team, content team, paid campaigns team, social & PR), located in TLV and NYC.

JoonkoVP of Marketing

Aug. 2019 - May. 2022On-siteSkills: Budgeting · Go-to-market Strategy · Business-to-Business (B2B) · Business Strategy · Marketing Strategy · Product Marketing · B2B Startup Marketing · Cross-functional Team Leadership · Team Management · Strategy · Strategic Planning · Content Strategy · Oral Communication

Loom Systems (Acquired by ServiceNow)Head Of Marketing

Aug. 2017 - Jan. 2019Until it was acquired by ServiceNow, Loom Systems offered an AIOps-based log monitoring SaaS solution designed to proactively predict and prevent incidents in digital systems, aiding IT departments in companies to deliver a seamless customer experience. In my role as Head of Marketing, I lead the departments activities, managed budgets and oversaw alignment of marketing activities with the companies' business goals and KPIs, and worked together with the various departments to ensure ROI. As part of my role: Led company’s global GTM marketing activities including go-to-market strategy, budgeting and ongoing team management, including: - Executed and designed product marketing and business development processes, increasing company visibility by 250% - Optimized and designed marketing and sales funnel, resulting in 2x growth in conversion rate MQL>Opp. - Managed team of 4 individual contributors including performance lead gen, and social media content marketing; Managed content creation and distribution, messaging, branding, PR - from ideation to distribution - Oversee events and conference participation, including messaging, logistics, and media - Support and train the sales team (AE and SDRs) on an ongoing basis

G2Mteam 360 Degrees Startup & Tech Marketing Full-Stack Marketing Director

Aug. 2016 - Jul. 2017Israel · On-siteManaged multifaceted marketing clients under G2M B2B start-up marketing agency, assisting pre-seed through round B start-ups to build and grow their initial marketing efforts. In this tole, I created and implemented lean-budget strategic marketing plans for clients, from planning to execution and served as their CMO as a service. Amongst my responsibilities were: - Distilling Messaging, branding, and market positioning - Applied PR efforts, content syndication and distribution - Hands-on Growth hacking and Lead gen: social media, PPC, SEO As part of my role, I was also trusted in developing G2M's marketing strategy.

Self EmployedCMO as a service

Sep. 2013 - Aug. 2016Served as fractional CMO for multiple top tier SaaS B2B start-up companies including: utappy, justAd (acquired by Glispa), DPO group (formerly 3G Pay online), Perion, Makam, Sisense, ActiveTrail, Clicktale etc. Facilitating, creating and executing marketing and business development strategies, including: - Developed and implemented marketing strategies, to increase growth and brand awareness - Designed social media strategies- organic and campaign management, strengthening brand awareness through engagement, community management - Community management: community outreach, through online and offline seminars and webinars, brand advocacy and enhanced awareness - Created smart demand gen activities through content marketing: PRs, WP, blog posts, case studies, influencer outreach and optimization - Managed lead gen and User acquisition campaigns- managed hands-on all digital assets including: display and PPC campaigns, website SEO/SEM, e-mail marketing

Seperia (easynet)Head of Marketing, mobile

Oct. 2012 - Sep. 2013IsraelSeperia provides a range of online marketing solutions centered on traffic optimization and client acquisitions for Online and Mobile products. In my role as Head of marketing- Mobile, I developed the mobile display strategic plans for the company's portfolio and generated the initial technical and business layout and infrastructure. I created strategic mobile marketing plans, leveraging guerilla tactics as well as paid campaigns to enhance app discovery and ensure ROI. I led execution of mobile marketing efforts, including media buying, PPC campaign management, content management, mobile optimization.

Israel Experience Ltd.EMEA Marketing Manager

Jan. 2007 - Dec. 2009

NeuroTraxMarketing and research coordinator

Jan. 2004 - Dec. 2007In charge of research battery, recruiting participants, conducting questionnaires.

Inneractive (Acquired by Fyber)Head of Strategic Partnerships @ inneractive

Sep. 2010 - Nov. 2012inneractive (today: Digital Turbine) was the industry's leading mobile app monetization exchange with over 100 ad providers integrated and available in a one line SDK and was one of the leading SDK solutions. Led a team of 4 technical and business account managers, initiated 7 figure deals with marketing partners and managed 60% of company revenues.