Katrina is a purpose-driven marketing and communications executive who excels at building brands and businesses that are commercially successful and aligned with long-term value creation.
As a Fractional CMO, she brings agility and flexibility to every project, quickly assessing business needs and implementing impactful strategies to drive growth, deepening stakeholder engagement and launch brands into new markets.
Katrina has successfully worked within global and local team structures, delivering results across diverse industries and regions.
Working closely with Founders, Business Owners, C-suite executives and their teams, she ensures that brand strategy is tightly aligned with overall business objectives to drive immediate and future growth.
Her expertise includes:
- Purpose & strategic identity creation
- Creative strategy development
- Brand foundations & management
- Financial management
- Digital marketing (SaaS, e-commerce)
- Digital transformation & MarTech
- Media relations
- Corporate affairs
- Partnerships and stakeholder engagement
- Development of high-performing teams
- Agency management
- Editing & writing
- Governance & risk management
- Leadership, C-Suite
Throughout her career, Katrina has been the driving force behind the inception and growth of numerous brands and commercial partnerships across sectors such as tech, health, legal services, insurance, government, telecommunications and finance.
She has collaborated with global, boutique, start-up, and not-for-profit brands, including Citibank, Diners Club, Qantas, Telstra, Hyatt Hotels, Avis, NSW Tourism, Cellarmaster Wines, Intercontinental Hotels Group, HelloWorld, FreightExchange, Wotton + Kearney and The Victor Chang Foundation.
As a subject matter expert in purpose and sustainability, Katrina brings a distinctive approach to market positioning, growth strategies, and stakeholder engagement.More...
Pe’era Feldman
CMO as a service@Self Employed
Verified
An early stage startup marketer for the last 10 years. Served as a in-house first marketing hire as well as fractional CMO and accompanied startups from pre-seed through Round B. Have grown teams from the ground up and pipelines from $0 to $35M.
Her experience and expertise span across anything marketing, from performance, pipeline-building oriented activities (BDR teams, paid campaigns, events) through demand gen (PR, SEO, content) leaning heavily into the business impact.More...
In my global career of 25+ years I've had the privilege of leading people, driving growth and scaling a wide range of companies. From start-ups to scale-ups, SMMEs, tech incubators, social enterprises, and multinational corporations I've cultivated a deep understanding of how to foster organizational excellence. What sets me apart in any work environment, regardless of size and role, is my enterprising mindset and calm demeanour.
My core skills include strategic planning, business development, mergers and acquisitions, negotiation, partnerships, stakeholder engagement, relationship management, customer success, branding, marketing, internal communication, external communication, employee engagement, employee experience, organizational transformation, change management, team leadership and collaboration.
Known for delivering award-winning work, my criteria for success are simple: my work must be purpose-driven, make an impact in the world and reach a global audience. While my professional journey has been multifaceted, its overarching aim has always been to empower companies and visionary individuals with great ideas to define and shape the future.More...