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Work Background
DesignliProduct Owner
Feb. 2024Apply product management skills to bring the client’s business idea to life, creating a roadmap for project development and setting the project in motion. Determine the key business goals the client wants through several definition meetings, to understand the target audience, business model, customer journey, and the project phases required to launch a viable working product as soon as possible. Guide the product development process from concept to delivery, ensuring timely and high quality releases are prioritized based on business value and customer impact. Monitor product performance and customer feedback, making data-driven decisions to improve product features and enhance their experience.
BANCO CUSCATLANProduct Owner
Dec. 2022 - Feb. 2024El SalvadorLead product development for digital credit card solution for the bank, coordinate strategy for product launch and keep track of sales. Coordinate functional and operational processes to complete credit card requests, from approval to final delivery to customer. Adapting these processes to a digital workflow to
achieve real-time approval. Assess the business performance of credit card acquisition through digital channels by reviewing KPIs and customer data to define quick product changes and solve pain points for customers, while focusing on “big picture” plans and keeping teams on track.
LifeMilesInnovation Projects Coordinator
Jan. 2021 - Oct. 2022El SalvadorLead project implementations for the Innovation area of the company, designing the scope of
the project and overseeing IT and OPS as Product Owner, using agile SCRUM methodology, to
create an efficient solution in the timeline provided for launch Deliver continued updates to upper management on project milestones, present timely
warnings on possible risks and define solutions for them. Focus is aimed at products that
directly affect the experience of Avianca's Elite Customer base, meaning attention to detail and
excellent processes are key for any implementation Perform process revisions to ensure correct customer experience, by monitoring performance
dashboards and executing corrections as necessary
LifeMilesMember Loyalty Coordinator
Jun. 2018 - Dec. 2020El SalvadorThe role consisted of managing all initiatives designed to create loyalty for Avianca's customers,
within the loyalty program area of LifeMiles. Working as Product Owner on project
implementations with IT and OPS, using agile SCRUM methodology One of the main challenges when starting the position was to review all processes for flight
miles accrual, which had presented consistent issues and delays, causing customers complaints
and. We launched a project to review all processes and identify quick and mid-term solutions. I oversaw the execution of operational corrections, which lead to a recovery of $5 million in sales
LifeMilesCommercial Partners Operations Analyst
May. 2017 - May. 2018El SalvadorOversee operations for the processes involved with financial partners, which involve miles accruals via credit cards and transfer of miles from other loyalty systems. These processes result in income for the company of around $10 million per month Execute process of partner implementation within internal systems, from initial discovery
phase to technological integration, testing and go live Search for continued improvement of processes in order to optimize resources and response times for partners The post started at a lower hierarchy but was upgraded in May 2017 due to more responsibility being taken and an increase in seniority required
LifeMilesCommercial Partners Operations Agent
Apr. 2015 - Apr. 2017El SalvadorPerform troubleshooting tasks to solve problems in miles accrual processes, working as a
second-tier support for partners to ensure correct functionality for income generation The job was upgraded in May 2017, to provide more responsibilities of process improvement
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