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Work Background
Founder
Cars and Coffee EventsFounder
Mar. 2021New York City Metropolitan AreaBuilt by car people for car people, Cars and Coffee Events showcases all manner of car-related events across the US and Canada.
Head of Audience Development (SEO / Email / PPC / Content Syndication)
Complex MediaHead of Audience Development (SEO / Email / PPC / Content Syndication)
Dec. 2012 - Sep. 2014Greater New York City AreaRecruited to increase organic traffic and develop newsletter marketing capabilities for network of web properties. Managed a media budget of 600K a year. Expanded audience reach by securing agreements to syndicate Complex Media content to Business Insider, Yahoo, AOL, and Huffington Post. Built audience development team from scratch. SELECTED ACHIEVEMENTS 🔹 Doubled year-over-year organic traffic for two consecutive years. Recruited, hired, and trained search engine optimization team and developed training for content producers. 🔹 Grew email subscriber list from 0 to 899K subscribers in 12 months by designing and implementing email marketing program for network publishers.
Vice President of SEO and Social Media
TechMediaNetworkVice President of SEO and Social Media
Mar. 2010 - Sep. 2011New York City / Ogden, UtahCharged with optimizing content to increase site traffic for the company’s 775 ecommerce-focused websites and creating social media engagement for the company’s 13 news-oriented sites. Recruited, trained, and managed team. 🔹 Generated $500K+ revenue per month by maintaining #1 position on Google for 100+ keywords. 🔹 Increased social media engagement from virtually 0 customer interactions to daily exchanges with fans and followers on 13 Facebook pages and 13 Twitter accounts
Principal - SEO & Audience Development Director
Expert SEO ConsultingPrincipal - SEO & Audience Development Director
Mar. 2008New York City Metropolitan AreaProvides audience development through various digital marketing strategies. Establishes corporate SEO best practices. Functions as ad hoc SEO/SEM department for small to mid-sized advertising agencies. Produces and delivers SEO training to editorial teams and content developers. Partners with agencies to create and launch Google® AdWords® paid search campaigns. Monitors performance. Adjusts bid pricing and bidding strategy as needed. Creates bi-weekly reports. Represent agency during agency-client meetings. SELECTED CLIENT RESULTS 🔹 Increased startup online news magazine’s organic search traffic 200% in 8 months. Improved search results by restructuring site content and improving user experience to facilitate engagement. 🔹 Built brand awareness of new treatments for 3 international pharmaceutical companies by launching and managing 4 paid search campaigns and PPC campaign to acquire clinical trial participants. 🔹 Filled 100% of open participant slots in 2nd round of clinical trials international pharmaceutical company’s new product. Worked with advertising agency to create and implement Google AdWords paid search campaign. 🔹 Worked with publisher’s development team to improve Google’s indexability and usability across delivery platforms. Expected to boost Google’s indexability 100% and pages viewed 200+ per visit. 🔹 Improved media platform’s frequency-of-return to 3.2 user visits per month, up from 1 user visit every 65 days. Developed analysis-based cross-brand strategy and created mobile-first newsletter template. 🔹 Increased national hotel chain’s organic search traffic 300% in 24 months by developing and implementing SEO and link-building strategies.
Vice President of SEO and Technology
360iVice President of SEO and Technology
May. 2007 - Mar. 2008New York City / AtlantaBrought in to service high-profile clients including: Borders, FTD, NBC/Universal, Turner Broadcasting, Office Depot, American Standard, and MTV Networks. Managed a staff of over 25 SEO and technology professionals based in New York City and Atlanta. Key Contributions: 🔹 Increased profits in the SEO group by 300% in 4 months and increased efficiency 96% by spearheading the development of several key technology initiatives. 🔹 Dramatically reduced time preparing detailed reports on keyword ranking for clients from 5 days to 1 by designing and working with developers to produce an automated system.
Director of Strategic Accounts
RichFXDirector of Strategic Accounts
May. 2005 - Dec. 2006New York CityManaged several key accounts including: Wal-Mart, Hewlett-Packard, Williams Sonoma, Home Depot, and Daimler-Chrysler. Key Contributions ► Increased revenue by 40% across company’s most visible accounts by securing contracts with an average value of $200K per year. ► Improved brand awareness for Hewlett-Packard Europe by developing an online product catalog thus increasing sales by 20% for the company’s local and online retailers.
VP, Account Director
ViewpointVP, Account Director
Nov. 2000 - Mar. 2003New York, New York, United StatesManaged several key accounts including: Mandalay Resorts, Compaq / Hewlett-Packard, Playboy Enterprises
Co-Founder
career-intelligenceCo-Founder
Aug. 2000 - Mar. 2014Norwalk, CTcareer-intelligence.com, The smart woman’s online career resource, is designed to help you better manage all phases of your career. Whether you’re a seasoned professional or just starting out we have information, tools and advice to help you succeed in today’s competitive economy.
VP, Interactive Services
Grey GroupVP, Interactive Services
Jan. 2000 - Nov. 2000New York, LondonKey member of Grey Ventures M&A team during the height of the first dot com bubble.
VP, Director of Technology
Grey Interactive AgencyVP, Director of Technology
Jul. 1998 - Dec. 1999New York, London, Helsinki, Paris, Hong Kong
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