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Work Background
Cars and Coffee EventsFounder
Mar. 2021New York City Metropolitan AreaBuilt by car people for car people, Cars and Coffee Events showcases all manner of car-related events across the US and Canada.
Complex MediaHead of Audience Development (SEO / Email / PPC / Content Syndication)
Dec. 2012 - Sep. 2014Greater New York City AreaRecruited to increase organic traffic and develop newsletter marketing capabilities for network of web properties. Managed a media budget of 600K a year. Expanded audience reach by securing agreements to syndicate Complex Media content to Business Insider, Yahoo, AOL, and Huffington Post. Built audience development team from scratch. SELECTED ACHIEVEMENTS 🔹 Doubled year-over-year organic traffic for two consecutive years. Recruited, hired, and trained search engine optimization team and developed training for content producers. 🔹 Grew email subscriber list from 0 to 899K subscribers in 12 months by designing and implementing email marketing program for network publishers.
TechMediaNetworkVice President of SEO and Social Media
Mar. 2010 - Sep. 2011New York City / Ogden, UtahCharged with optimizing content to increase site traffic for the company’s 775 ecommerce-focused websites and creating social media engagement for the company’s 13 news-oriented sites. Recruited, trained, and managed team. 🔹 Generated $500K+ revenue per month by maintaining #1 position on Google for 100+ keywords. 🔹 Increased social media engagement from virtually 0 customer interactions to daily exchanges with fans and followers on 13 Facebook pages and 13 Twitter accounts
Expert SEO ConsultingPrincipal - SEO & Audience Development Director
Feb. 2008New York City Metropolitan AreaProvides audience development through various digital marketing strategies. Establishes corporate SEO best practices. Functions as ad hoc SEO/SEM department for small to mid-sized advertising agencies. Produces and delivers SEO training to editorial teams and content developers. Partners with agencies to create and launch Google® AdWords® paid search campaigns. Monitors performance. Adjusts bid pricing and bidding strategy as needed. Creates bi-weekly reports. Represent agency during agency-client meetings. SELECTED CLIENT RESULTS 🔹 Increased startup online news magazine’s organic search traffic 200% in 8 months. Improved search results by restructuring site content and improving user experience to facilitate engagement. 🔹 Built brand awareness of new treatments for 3 international pharmaceutical companies by launching and managing 4 paid search campaigns and PPC campaign to acquire clinical trial participants. 🔹 Filled 100% of open participant slots in 2nd round of clinical trials international pharmaceutical company’s new product. Worked with advertising agency to create and implement Google AdWords paid search campaign. 🔹 Worked with publisher’s development team to improve Google’s indexability and usability across delivery platforms. Expected to boost Google’s indexability 100% and pages viewed 200+ per visit. 🔹 Improved media platform’s frequency-of-return to 3.2 user visits per month, up from 1 user visit every 65 days. Developed analysis-based cross-brand strategy and created mobile-first newsletter template. 🔹 Increased national hotel chain’s organic search traffic 300% in 24 months by developing and implementing SEO and link-building strategies.
360iVice President of SEO and Technology
May. 2007 - Feb. 2008New York City / AtlantaBrought in to service high-profile clients including: Borders, FTD, NBC/Universal, Turner Broadcasting, Office Depot, American Standard, and MTV Networks. Managed a staff of over 25 SEO and technology professionals based in New York City and Atlanta. Key Contributions: 🔹 Increased profits in the SEO group by 300% in 4 months and increased efficiency 96% by spearheading the development of several key technology initiatives. 🔹 Dramatically reduced time preparing detailed reports on keyword ranking for clients from 5 days to 1 by designing and working with developers to produce an automated system.
RichFXDirector of Strategic Accounts
May. 2005 - Dec. 2006New York CityManaged several key accounts including: Wal-Mart, Hewlett-Packard, Williams Sonoma, Home Depot, and Daimler-Chrysler. Key Contributions
► Increased revenue by 40% across company’s most visible accounts by securing contracts with an average value of $200K per year. ► Improved brand awareness for Hewlett-Packard Europe by developing an online product catalog thus increasing sales by 20% for the company’s local and online retailers.
ViewpointVP, Account Director
Nov. 2000 - Mar. 2003New York, New York, United StatesManaged several key accounts including: Mandalay Resorts, Compaq / Hewlett-Packard, Playboy Enterprises
career-intelligenceCo-Founder
Aug. 2000 - Feb. 2014Norwalk, CTcareer-intelligence.com, The smart woman’s online career resource, is designed to help you better manage all phases of your career. Whether you’re a seasoned professional or just starting out we have information, tools and advice to help you succeed in today’s competitive economy.
Grey GroupVP, Interactive Services
Jan. 2000 - Nov. 2000New York, LondonKey member of Grey Ventures M&A team during the height of the first dot com bubble.
Grey Interactive AgencyVP, Director of Technology
Jul. 1998 - Dec. 1999New York, London, Helsinki, Paris, Hong Kong
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