Grupo Caterdata S.L.Talent Agency Director ► Marketing & Business Development | Public Relations | Contract Negotiation
Apr. 2012 - Jun. 2017Barcelona, Catalonia, Spain · On-siteGrupo Caterdata’s Chefservices is one of the top agencies representing 30+ renowned chefs as brand ambassadors. We also offer our services to help chefs land favorable agreements in their promotional activities with companies like Moulinex, Bicentury, Mahou San Miguel, and Garnier. My milestones in this position include: ►Increased sales by €700,000 and grew contact database 52% by strengthening marketing efforts (social media, conferences, PR and networking) and improving proposal turnaround time. ►Reduced outstanding payments by 30 days by establishing clear and concise payment cycles during contract negotiation.
►Identified and grew opportunities for endorsements and public appearances at events like Alicante Gastronómica, Tentacion-Es Caceres and for companies and brands such as WMF, Puratos, Bicentury, Calidad Pascual, Pastas Gallo, etc.