Lenah Azzawi

Account Manager @LAUNCH

🔥 Startup FounderEvent Producer💸 MarketingBusiness Owner📝 Influencer or Blogger👍 Sales & BizDev🗿 HR🧨 Consulting🎥 EntertainmentFounder✨ Business OwnerArtist ManagementCommunity ManagerAdvisor

Lenah Azzawi, as an Account Manager at LAUNCH company, plays a crucial role in maintaining and expanding customer relationships. Her responsibilities include managing a portfolio of accounts, achieving sales quotas, and creating comprehensive sales strategies. She also coordinates with cross-functional internal teams to improve the entire customer experience. Her exceptional communication and negotiation skills, coupled with her ability to understand customer needs, have significantly contributed to the company's growth and customer retention.

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Work Background

Launch®Account Manager

Jun. 2024United Arab Emirates

EtharaTicketing Operations Associate

Sep. 2023 - Dec. 2023Abu Dhabi Emirate, United Arab EmiratesEvents: Saudi Arabia National Day Concert, NBA Abu Dhabi Games, UFC 294, WSX Abu Dhabi Gran Prix, Formula 1 Abu Dhabi Gran Prix - Built key relationships with clients & event hosts to support event plan execution, leveraging client relationship management capabilities to build positive sentiment & engagement that was key to supporting operational & commercial goals - Advised senior personnel in event concept development, production, & marketing activations - Ensured consistent monitoring of event ticketing & event operations to goals, objectives, & timelines

Napatree Capital AdvisorsChief of Staff & Investor Relations Associate

Feb. 2023 - Aug. 2023Abu Dhabi Emirate, United Arab EmiratesBusiness Development & Fundraising: - Cultivated relationships with global PE Funds, VC Funds, SWFs, Tech Ecosystems, & Accelerators globally. - Developed & implemented 5 new fundraising procedures, expanding outreach to institutions, family offices, GPs, LPs, & Sovereign Wealth Funds across the US, UK, EU, & MENA regions. - Led outreach program for a new investor network, resulting in the establishment of impactful relationships. Chief of Staff: - Led strategic planning alongside C-suite, implementing long-term goals. - Planned & chaired Executive Team meetings for senior management alignment & efficiency. - Managed global team of 4 executive assistants, ensuring seamless communication across the firm. Clients include Private Equity Funds, Venture Capital Funds, Tech Ecosystems, Accelerators, & Sovereign Wealth Funds.

RCS Sports & Events DMCCActivations & Ticketing Manager (Contractor)

Oct. 2022 - Jan. 2023Abu Dhabi, United Arab EmiratesEvents: FIBA 3x3 World Tour Final 11th Edition, UCI Urban World Championships - Responsible for overseeing the delivery of Front of House Operations and guest journey - Completing management of the Ticketing programme, including ticket allocations, sale strategy, and financial and milestone reports - Development of marketing and activation concepts and ideas that forge a long-lasting connection between the consumer & the event, insuring increased and long-lasting brand awareness and interactivity - Supporting the marketing department in development of new innovative and engaging ideas to generate ticket sales

Elite EventsVenue & Staff Manager (Contractor)

Jun. 2022 - Oct. 2022Dortmund, North Rhine-Westphalia, GermanyEvents: Festival RuhrHOCHdeutsch - Leading role specific staff training to ensure staff were trained to deliver a high standard of service, enhancing the consumer experience, whilst also providing them with the skills to troubleshoot minor issues autonomously - Managing staff scheduling to effectively increase employee productivity, based also on the operational requirements - Assisting in managing all aspects of day-to-day facility operations, including the development of standard operating policy and procedures for the venue

Eat With LenahEntrepreneur & Business Owner

Apr. 2020 - Jun. 2022United Arab Emirates- Built profitable ecommerce baking start-up, directing all key functions including financing, legal, operational components. - Conducted comprehensive market research to assess industry competition, capitalize on emerging opportunities, & strategically integrated new media and web advertising initiatives for enhanced brand awareness. - Grew production ultimately implementing enhanced strategies that increased profit margins from 20% to 50%. - Recruited to consult for Caturra Café due to business success, materially revamping sales. - Successfully exited through the sale of the business in June 2022.

Flash EntertainmentTicketing Operations Associate (Contractor)

Jan. 2022 - Apr. 2022Abu Dhabi, United Arab EmiratesEvents: FIFA Club World Cup 2021 - Liaising closely with the operations department to ensure operational readiness across all competition venues, including ingress & egress routes, seat inventory & setup, and implementation of COVID-19 policies & procedures in-line with government regulations - Communicating with FIFA & FIFA stakeholders in relation to ticket allocations, seating maps, & general constituent ticket enquiries - Coordinating directly with the football teams on allocations to include inventory management, distribution & reconciliation of tickets - Responsible for reconciling end of event finances, working closely with the FIFA and Flash Entertainment Finance departments

DP WorldGuest Services & Protocol Associate (Contractor)

Jul. 2021 - Dec. 2021Dubai, United Arab EmiratesEvents: Dubai Expo 2020 - DP World Flow Pavilion - DP World Accreditation Liaison Officer – capturing & processing data of 1000+ persons for DP World and Expo2020 Accreditation - Establishing the accreditation system, including the badge design, programme set up, & development of printing procedures - Led the development and implementation of venue zone planning for access control, in-line with security operational planning to ensure consistent levels of security and access control across the venue - Overseeing the development of the Special Events & Protocol strategy, tracking progress against strategic priorities - Acting as the protocol liaison between the visiting dignitary protocol office and DP World, ensuring correct protocol procedures were followed as per the level of dignitary status and special requests - Leading role specific staff training for Floor Managers, Guest Management, and Transportation departments

Caturra CafeBusiness Consultant (Contractor)

Nov. 2020 - Dec. 2020Abu Dhabi, United Arab Emirates- Devising & implementing methods of improving operational processes of the Café. - Researching & developing other means by which sustainable revenue can be generated. - Working alongside the marketing team to help achieve higher footfall, thus increasing revenue. - Developing a new menu based on market research findings, & launching said menu, ensuring it is online on all relevant channels. - Managing the training of staff to ensure they maintain maximum service standards & follow the operational guidelines.

MIDWAMProject Manager (Contractor)

Dec. 2019 - Dec. 2019Riyadh, Riyadh Region, Saudi ArabiaEvents: MDL Beast (2019) - Developing and executing a deployment plan for on-ground staff. - Distribution of staff across the venue and management of their movement on site. - Ensuring staff are accredited and allowed access to their required areas through the correct level of accreditation. - Conducting thorough staff briefings to ensure they are aware of situations that could arise and how to deal with them effectively. - Coordinating all staff logistics including accommodation and transport.

Flash EntertainmentTicketing Coordinator (Contractor)

Sep. 2019 - Dec. 2019Abu DhabiEvents: Eminem (2019), Yasalam (2019), and National Day 48 (2019) - Responsible for ticket holder logistics, on-site ticket sales and coordination with the venue personnel. - Identifying potential risks/issues in a timely manner so that they can be addressed effectively. - Facilitating in streamlining processes and procedures. - On completion of the event, providing a detailed report, including a detailed breakdown of sales, strengths and weaknesses and areas of improvement. - Supporting the Marketing department with the promotion of tickets through 3rd party sale channels and the ticketing platform, managing respective relationships and sales process. - Managing and distributing contractually allocated tickets. Additionally, assist the Ticketing Manager in the legal process of procuring contracts and approvals for any additional complimentary tickets. - Administering various processes in the ticket system, including account updates, holds, and data clean-up. - Making effective decisions in a real time environment on event days.

IMGTicketing Operations Manager (Contractor)

Jul. 2019 - Sep. 2019Abu Dhabi, United Arab EmiratesEvents: Abu Dhabi Showdown Week events (ADSW 2019) – UFC 242, Red Hot Chili Peppers, J Balvin and Weigh In. - Creating and updating profit and loss statements to forecast revenue whilst making relevant changes continuously to deliver the highest profitability. - Acting as the senior point of contact for the Event Director and Project Management team in the pre-emptive ticketing issue resolution and planning strategy. - Coordinating directly with the client (Department of Culture & Tourism) to ensure their requirements and KPI’s are met. - Liaising closely with the operations team to deliver event operational planning and logistics. - Identifying new market opportunities for the continued development of the ticketing strategy. - Implementing pricing strategy in order to ensure maximum revenue and sales. - Managing the ticketing operations of the sales and marketing team and generating daily sales reports.

Flash EntertainmentTicketing Coordinator (Contractor)

Nov. 2018 - May. 2019Abu Dhabi, United Arab EmiratesEvents: Yasalam (2018), National Day 47, FIFA Club World Cup 2018, Asian Football Cup 2019, The Papal Visit (2019), Yanni Concert (2019) and Special Olympics World Games – Opening and Closing Ceremony (2019). - Work with the Ticketing Manager to ensure the department needs are met and constantly reviewed to improve the back-office operations. - Procuring and processing documents from the Sales team to coordinate invoices from the Finance department. Also, following up on payments on behalf of the Finance team. - Identifying new opportunities for development of ticketing strategy. - Assisting the ticketing operations of the Sales team and generating daily sales reports. - Providing exceptional customer service and demonstrating an ability to resolve issues quickly and professionally. - Managing and supervising security and staff on event days.

Stellar SearchJunior Digital Executive

Oct. 2017 - Feb. 2018London, United KingdomCompanies include Coach New York, Rush Hair (UK), Bloom & Wild. - Developing, implementing & managing the overall digital marketing strategy for different companies. - Planning & monitoring the company presence on social media. - Running successful PPC campaigns (e.g. Google AdWords & paid social platforms) & handling budgets. - Project spending pattern forecasting.

Aswaq Management and ServicesMarketing Executive

Jul. 2015 - Aug. 2015Abu Dhabi, United Arab Emirates• Market research & developing data driven strategies. • Working in parallel with the marketing team to revamp the digital platform. • Developing advertising & direct marketing campaigns.

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