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Work Background
Blue Circle MarketingChief Marketing Officer
Jan. 2008 - Feb. 2024Greater New York City AreaSelected Clients: Minnie Rose, Above and Beyond Talent Acquisition, Credit Suisse
• Create and execute marketing plans and strategies
• Lead all aspects of marketing: -Planning/reporting/budgeting -Content strategy and development -seo/sem -Lead generation -User journey -Customer experience management -Marketing stack -Website strategy -Brand strategy
• Liaise and collaborate with PR firm, staff, clients, and upper management
• Manage affiliate and influencer programs • Utilize data and analytics for reporting, planning and strategy development
• Social media strategy
• Monitor budgets and provide detailed reports
• Source and supervise contractors/third party vendors and negotiate supplier contracts Professional Appearances
Fashion Digital
CEO Network
Refersion / Shopify Meetup
Digital Marketing Innovation Summit NYC
MediaMash.TechChief Executive Officer
Jul. 2020 - Dec. 2022New Jersey, United States · RemoteEnterprise Video Marketing Platform
• Created SaaS platform from concept through MVP
• Secured 205k in pre-seed financing
• Accepted into year-long PenFed VEIP Masters program for entrepreneurs
• Develop investor deck and present to multiple investors
• Create messaging, go-to-market and sales documents
Blue Fountain MediaSenior Digital Media Strategist
Oct. 2014 - Sep. 2015Greater New York City Area• Develop brand, marketing and website strategies for clients in multiple verticals
• Audit each client’s business, using market research and competition analysis
• Apply insight to strategy deliverable, the road map for future execution
• Craft a story around the business’ goals and objectives
(including messaging and tag lines)
• Presentation of strategy to internal teams and clients
• Manage and guide a team of 4 strategists
• Collaborate with Information Architecture, Development and Design teams
• Craft responses to RFPs and present at sales meetings
Jan. 1997 - Dec. 2007Freelance Graphic Designer/Art Director
French & Partners, Inc., NYCGraphic Designer
Jan. 1990 - Dec. 1997New York CityFrench & Partners is a Boutique Advertising Agency specializing in Business to Business. I learned so much working there.
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