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Work Background
Chief Executive Officer
MediaMash.TechChief Executive Officer
Jul. 2020 - Dec. 2022New Jersey, United States · RemoteEnterprise Video Marketing Platform • Created SaaS platform from concept through MVP • Secured 205k in pre-seed financing • Accepted into year-long PenFed VEIP Masters program for entrepreneurs • Develop investor deck and present to multiple investors • Create messaging, go-to-market and sales documents
Senior Digital Media Strategist
Blue Fountain MediaSenior Digital Media Strategist
Oct. 2014 - Sep. 2015Greater New York City Area• Develop brand, marketing and website strategies for clients in multiple verticals • Audit each client’s business, using market research and competition analysis • Apply insight to strategy deliverable, the road map for future execution • Craft a story around the business’ goals and objectives (including messaging and tag lines) • Presentation of strategy to internal teams and clients • Manage and guide a team of 4 strategists • Collaborate with Information Architecture, Development and Design teams • Craft responses to RFPs and present at sales meetings
Chief Marketing Officer
Blue Circle MarketingChief Marketing Officer
Jan. 2008 - Feb. 2024Greater New York City AreaSelected Clients: Minnie Rose, Above and Beyond Talent Acquisition, Credit Suisse • Create and execute marketing plans and strategies • Lead all aspects of marketing: -Planning/reporting/budgeting -Content strategy and development -seo/sem -Lead generation -User journey -Customer experience management -Marketing stack -Website strategy -Brand strategy • Liaise and collaborate with PR firm, staff, clients, and upper management • Manage affiliate and influencer programs • Utilize data and analytics for reporting, planning and strategy development • Social media strategy • Monitor budgets and provide detailed reports • Source and supervise contractors/third party vendors and negotiate supplier contracts Professional Appearances Fashion Digital CEO Network Refersion / Shopify Meetup Digital Marketing Innovation Summit NYC
Freelance Graphic Designer
Freelance / Graphic Design ServicesFreelance Graphic Designer
Jan. 1997 - Dec. 2007Freelance Graphic Designer/Art Director
Graphic Designer
French & Partners, Inc., NYCGraphic Designer
Jan. 1990 - Dec. 1997New York CityFrench & Partners is a Boutique Advertising Agency specializing in Business to Business. I learned so much working there.
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