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Work Background
West Ham United FCMarketing, Content (social and video) and Digital
Jan. 2023 - Mar. 2024London, England, United Kingdom · Hybrid
MonocleOwner
Jul. 2022Europe
Jet Media NetworkStrategy | Marketing | Gamification
May. 2021 - Nov. 2022
The Hong Kong Jockey ClubDirector Content Marketing and Digital
Jun. 2018 - Jul. 2020Hong Kong · On-site
Southampton Football ClubHead of Global
Jan. 2018 - Nov. 2022The world
Southampton Football ClubHead of Marketing
Nov. 2014 - Mar. 2015Southampton, United Kingdom
Southampton Football ClubHead of Marketing
Oct. 2014 - Nov. 2022
Tommy HilfigerFreelance Marketing
Jan. 2013 - Apr. 2013UKDevelop retail marketing strategy for the UK market place that would incorporate high levels of social media and ensure that the customer would continue the shopping experience beyond the store
Golf LiveMarketing Manager
Jan. 2012 - Mar. 2013London, United Kingdom
The Football Association - LondonMarketing Manager
Aug. 2007 - Jan. 2012Joined the FA - London (LFA) as Marketing and Communications Manager, where I co-ordinated the companies brand promotion, streamline how the business is run to ensure that our customers are getting the best service possible and increased sponsorship potential of the products offered. Placing a strong emphasis on direct marketing. Strategy Development - Create four year marketing strategy that would work at a regional level but would also ensure consistency with the National Game Strategy. This covered both B2B and B2C and explored new elements of marketing such as social media. B2B - Develop relationships with business across London that would both increase the LFA brand awareness but also increase customer satisfaction. Success included a strong partnership with Fulham FC resulting in a 300% increase in Jr. Club Day sales. Budget Management - Total budget control for the marketing department, responsible for management and allocation. Sponsorship- Use and increase the current revenue opportunities open to the LFA, by developing and implementing sponsorship strategies and managing staff in this area. Signed off 6 sponsorship deals for the 2010-11 season. Events - Use and increase the current revenue opportunities open to the LFA, by developing and implementing sponsorship strategies and managing staff in this area. Lead on London FA's Champions League Festival at Hyde Park with UEFA, huge success both with participation numbers and exposure. Direct Marketing - Utilise the FA's strong direct marketing ability. The LFA have never utilised DM, we developed a strong strategy for DM both for brand development and sponsorship opportunities.
Royal Borough of KingstonMarketing Executive
Jul. 2005 - Aug. 2007I was brought in by the Royal Borough of Kingston's sports development unit to market and develop their products and ensure there was a strong strategic approach to their work. Created a marketing strategy for the Sports Development Unit, while creating social network pages for the team. This resulted in an increased knowledge of the team and its goals amongst the sporting borough of Kingston.
Developed meeting and presentation skills so to be able to achieve the goals I had set. Created business plans development plans for local clubs so to continue their growth
Tesco GlobalIntern
Feb. 2003 - Aug. 2003Hungary
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