Digital, Content and Marketing Director@West Ham United Football Club
Verified
As the Brand, Marketing, and Digital Director at West Ham United FC, I oversee the transformation and growth of the club's brand and digital presence while maximizing revenue and engagement. My role involves developing and implementing strategic marketing initiatives, fostering key partnerships, and creating dynamic digital content that resonates with our diverse fanbase.
Key Responsibilities: • Lead the development of comprehensive brand and marketing strategies tailored to regional and international markets, with a focus on enhancing revenue and audience engagement
• Spearhead the expansion of digital channels, reach, and audience through a content strategy designed to entertain, engage, and nurture our fanbase.
• Collaborate with key partners to execute multi-channel and experiential brand campaigns that elevate our brand reputation.
• Design and implement an international events calendar aimed at boosting brand awareness, reputation, and commercial growth.
• Oversee the refinement of product offerings and messaging, including the introduction of new products such as e-gaming and international retail operations.
• Manage a budget for marketing and digital initiatives. Key Achievements: • Successfully crafted an international marketing strategy, with a specific focus on Brazil, UAE, and the United States.
Achieved the fastest-growing social channel in the Premier League and the most engaged international social channels for six straight months since launch.
• Successful business case proposal and the start of a club-wide digital transformation strategy.
• Implemented a robust athlete and asset activation strategy, ensuring the alignment of athletes with brand objectives, resulting in the success of campaigns.
• Introduced a cutting-edge CRM and data strategy for micro-targeted customer engagement, including the implementation of Salesforce.More...