Communications Lead@The Football Association - London
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Sujit Jasani is a leading international sports strategy, communications and marketing executive with more than 20 years' experience. He is the English Football Association’s Marketing & Communications Lead for UEFA EURO 2028 UK & Ireland (formerly MarComms lead for the successful joint bid).
As a multi-award winning executive, Sujit is also founder of his own consultancy, Fortius Sports. He advises:
*Clubs & teams
*Sports leaders, decision-makers & influencers
*Major event bids & host nations/cities
*World-class athletes, coaches and managers
*International events and rights-owners
*Broadcasters and publishers
*Tech platforms and start-ups
*International federations & governing bodies
*Governments & NGOs
*Sponsors & global brands
Sujit is ranked 6th in the list of UK's Top 10 sports communicators in the 2022 PRWeek Magazine Power Book – the definitive publication that highlights the nation's most influential communications leaders. In 2015, he was selected for the inaugural global Leaders in Sport Under 40 Award, which celebrates the world's top executive talent in sport.More...
Matt Hall
UX Designer@The Football Association - London
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James Kennedy
Digital, Content and Marketing Director@West Ham United Football Club
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As the Brand, Marketing, and Digital Director at West Ham United FC, I oversee the transformation and growth of the club's brand and digital presence while maximizing revenue and engagement. My role involves developing and implementing strategic marketing initiatives, fostering key partnerships, and creating dynamic digital content that resonates with our diverse fanbase.
Key Responsibilities: • Lead the development of comprehensive brand and marketing strategies tailored to regional and international markets, with a focus on enhancing revenue and audience engagement
• Spearhead the expansion of digital channels, reach, and audience through a content strategy designed to entertain, engage, and nurture our fanbase.
• Collaborate with key partners to execute multi-channel and experiential brand campaigns that elevate our brand reputation.
• Design and implement an international events calendar aimed at boosting brand awareness, reputation, and commercial growth.
• Oversee the refinement of product offerings and messaging, including the introduction of new products such as e-gaming and international retail operations.
• Manage a budget for marketing and digital initiatives. Key Achievements: • Successfully crafted an international marketing strategy, with a specific focus on Brazil, UAE, and the United States.
Achieved the fastest-growing social channel in the Premier League and the most engaged international social channels for six straight months since launch.
• Successful business case proposal and the start of a club-wide digital transformation strategy.
• Implemented a robust athlete and asset activation strategy, ensuring the alignment of athletes with brand objectives, resulting in the success of campaigns.
• Introduced a cutting-edge CRM and data strategy for micro-targeted customer engagement, including the implementation of Salesforce.More...