Simon Fagan - Chief of Staff, Dark Matter Group

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Work Background

DARK MATTERDirector

Mar. 2020Crowthorne, England, United KingdomExperts at combining social science and creativity. We harness Marketing Science to translate complex technology propositions into high performance strategies born from research. Our Cloud Anthropology unit is currently running an open-ended study of the culture of cloud technologies. We have conducted hundreds of in-depth interviews with technologists, policy makers, regulators and line of business professionals and have uncovered many nuances that were previously ignored in marketing. This is part of our continued examination of the cultural relationships between cloud technologies, individuals, businesses, sectors, and countries. If you or anyone you know would like to be interviewed or feature in our documentary film series, please get in touch.

DARK MATTERAdvisor | Dark Matter

Aug. 2019 - Mar. 2020Berkshire

OutboundManaging Director

Jan. 2019 - Jul. 2019Yateley, Hampshire

OutboundClient Director

Aug. 2016 - Dec. 2018Yateley

MaverickManaging Director

Jun. 2012 - May. 2016BasingstokeOverall direction of the Maverick UK business, on track to deliver £100m with exceptional profit, team of 30 structured with 7 direct reports leading Sales, Marketing and Business Management. Reporting into the Techdata UK board and the Maverick European Leadership Team. Developed and resourced a multi-channel customer sales strategy, to exploit markets including LFD, Projection, AV components and collaboration technologies, managing vendors such as Promethean, Microsoft, Epson and Maverick brand Vision. Collaboratively developed a vendor channel tiered model with full value add enablement, including pass through marketing, demonstration facilities, CRM opportunity management and bespoke logistics. Restructured the team by 50%, evolved the selling process and customer service levels approach, significantly improving the market perception, creating a platform to recruit key vendors. Established a strong management process and best practice with Microsoft surface HUB. Developed UK value add operating principals. Significantly improved market perception of Maverick the brand through strong press, manufacturer and customer engagement.

XeroxVolume Sales and Marketing Director

Dec. 2008 - Jul. 2012UxbridgeReporting to the VP of marketing Xerox Europe, responsible for the development and execution of a marketing strategy to drive sales of Desktop Printers through a network of European Xerox channel partners ($150m). Responsible for approval of Marketing and promotional budget, ultimately delivering profit through consumables sales. In addition, director for UK and French local sales teams (10) responsible for local target achievement and channel development, alongside Xerox Value Channel.

Techdata UK LtdPrint and Supplies Director

Sep. 2005 - Nov. 2008BasingstokeRe-established Print and Supplies division back to a profitable and stable position (£65m), re focused small management team (7) into effective business unit. Through customer engagement simple strategy and working through teams returned Supplies Division to a managed position. Restructured team to skill set and worked directly with key stake holders within HP and Xerox to achieve mutual goals. (Computer 2000 £700m)

Epson UK LtdSales and Marketing Director

Nov. 1998 - Aug. 2005Hemel Hempstead, United KingdomDelivered the sales and target for the UK £400m revenue through a team of 85. Senior Customer engagement, channel development, specific and niche distribution strategy and management for 6 product categories, Supplies revenue management £100m via 8 core specialist distributors. Additionally, directed UK marketing with authorisation and effective management of budget (£5m) across advertising, channel communications, PR and events. Member of the European Sales Leadership team, selected as Global Leader part of IPO, Epson sales leader for Pan European DSGI. Promoted in 2003 to Sales and Marketing Director.

CHS Electronics PLCCommercial Director

Nov. 1996 - Oct. 1998BrentfordIT Distributor, (£300m) responsible for managing and driving all hardware vendor relationships post acquisition, restructured a team of Business Managers and specialists (10), successfully delivering the commercial objectives consistently.

Frontline DistributionBusiness Unit Manager

May. 1991 - Oct. 1996BasingstokeDirected the commercial management of 30% of C2000 revenues (150m) via a team of Business Managers and the rapid integration of Hewlett Packard as a start-up vendor, additional management of software business for final 6 months.

Bytech PeripheralsVendor Manager

Jan. 1989 - Apr. 1991BracknellIT distributor, managed the Hewlett Packard relationship and achievement of business goals, went on to successfully manage all of Bytech vendors via team of Business Managers (6).