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Work Background
EMCS Tax and AdvisoryManager Marketing & Media
Jan. 2018Malta
St. Julian's Advisory LtdPubilc Relations
Apr. 2017 - Dec. 2017Msida
MPS Marketing Communications Advisor
Jan. 2014 - Jan. 2014MaltaAfter graduating in marketing and communications, I started my career at one of the main marketing & communications companies in Malta, where I learned my trade. I also held positions at the Malta-EU Information Centre handling the successful information campaign leading to the EU Referendum and later managed PR to a Member of the European Parliament. I have 20 years’ experience in marketing and public relations having created highly effective campaigns across every platform for brands such as Le Meridien, P&G brands, Marsovin Group, The Phoenicia Hotel and others. I have organised some pretty scary events and hopefully gained the respect of many in the industry along the way. As well as harbouring a fondness for fitness and yoga, I also have a love for culture and Michael McIntrye comedy! When not focusing my energies on my work, you will find me satisfying my boundless thirst for travel and enjoying the coast of Sicily with my family and rescue dogs, Sacha and Zoe. I aim to take time to enjoy the best things in life.
DirectorCreative Holidays Malta
Sep. 2013 - Apr. 2019Malta
European ParliamentParliamentary Assistant (PR & Communications)
Jan. 2006 - Dec. 2013European Parliament BrusselsMy main role was to handle all Public Relations and to organise all events related to the work of Dr.Simon Busuttil as an MEP. I was responsible for the presentation and communication of the MEP work to the public through the different media eg video footage, Facebook, booklets, leaflets, gadgets etc. I was also responsible for the overall image and content of the website and the social media. I also organised several seminars, conferences and social events whereby the MEP could meet and discuss current issues with lay people as well as specific sectors of society. I was responsible for the organisation of the following large scale activities:
Robert Schuman Award Ceremony, May 2012 (Malta)
European Citizen’s Award Ceremony, July 2011 (Malta)
World Diabetes Day, November 2010 (Brussels)
Malta Week, October 2010 (Brussels)
Malta Night, Celebrating the Euro and Schengen, April 2008 (Brussels)
Malta Week in Brussels, September 2007 (Strasbourg)
EMCSMarketing and Communications Consultant
Jan. 2004 - Dec. 2006MaltaThis involved the planning and implementation of communications campaigns for a portfolio of clients. The communications campaigns included production work to be used in various media such as – TV, Radio and Press. It also included the co-ordination of production and printing of publications and the co-ordination of distribution through various channels. I have also organised various conferences and press launches, drafting of press releases and other information material. Over these two years I was responsible for the co-ordination and implementation of various information campaigns. Two major national campaigns which I undertook were - the promotion of waste separation for Wastserv Malta Ltd and the Promotion of Childcare Centres for ETC.
MPS Marketing CommunicationsAccount Executive
Jan. 1995 - Dec. 1998The job revolved around handling the advertising budget of a portfolio of clients (eg Proctor & Gamble, The Phoenicia Hotel, Marsovin Group). Identifying possible advertising initiatives, concept and planning and implementation of media campaigns. It also involved liaising between client and design / film studio on the production of adverts.
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