Tim Robertson

Director @BCG

💼 C-level Executive💰 Investor & VCCanada💸 MarketingMarketing Director

Imagine building your pipeline without allocating capital to advertising, trade shows, and email campaigns? Putting content in the right place, be it Google, media such as Business Insider and Bloomberg, or AI Powered search engines...means you will show up when prospects are hunting for a solution. Ads disappear the minute you stop paying for them, whereas relevant content is published and viewed for years, and can be used as a way to dominate your market. Product Marketing & Growth: My approach is a fusion of executive insight and hands-on technical proficiency. From spearheading marketing strategies of the North American and International markets for a $28M Swedish software company, to outsmarting bigger competitors in a crowded market, I specialize in getting in front of buyers. --> Enterprise Software - SAAS Financial Operations • 263% CAGR ARR Growth over 3 years in NA Market • 130% CAGR ARR Growth over 5 years in NA Market • Only $40,000 annual marketing budget compared to competitors with $2-3Million marketing budget --> Technology Services company based in NA • 44% CAGR Dollar Volume Growth ($1B to $9B) over 6 years Skilled in product launches, messaging, sales enablement, demand generation, and brand building Proficient in market intelligence and competitor analysis How I Make a Difference: I am passionate about fostering business growth in diverse cultural settings and locations. My work with Catalytse+ (formerly CESO) has taken me from the Canadian Arctic to Eastern Europe, South America and Africa. My brand and marketing methods have boosted both bookings and revenues for tourism operators operating as a service or a destination. I was instrumental in helping The Merit Award in Toronto grow from a 2-3 person part-time charity to become an established high-profile incorporated nonprofit, granting over $2.5 Million dollars to over 3,000 students to help them achieve their goal of secondary education, and attracting a sponsorship base that includes TD, Deloitte, Fasken and Cadillac Fairview. I hav

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Work Background

BCGDirector

Feb. 2002Imagine building your pipeline without allocating capital to advertising, trade shows, and email campaigns? Putting content in the right place, be it Google, media such as Business Insider and Bloomberg, or AI Powered search engines...means you show up when prospects are hunting for a solution. Ads disappear the minute you stop paying for them, whereas relevant content is published and viewed for years, and can be used as a way to dominate your market. Product Marketing & Growth: My approach is a fusion of executive insight and hands-on technical proficiency. From spearheading marketing strategies of the North American and International markets for a $28M Swedish software company, to outsmarting bigger competitors in a crowded market, I specialize in getting in front of buyers. --> Enterprise Software - SAAS Financial Operations • 263% CAGR ARR Growth over 3 years in NA Market • 130% CAGR ARR Growth over 5 years in NA Market • Only $40,000 annual marketing budget compared to competitors with $2-3Million marketing budget --> Technology Services company based in NA • 44% CAGR Dollar Volume Growth ($1B to $9B) over 6 years How I Make a Difference: I am passionate about fostering business growth in diverse cultural settings and locations. My work with Catalytse+ (formerly CESO) has taken me from the Canadian Arctic to Eastern Europe, South America and Africa. My brand and marketing methods have boosted both bookings and revenues for tourism operators operating as a service or a destination. I was instrumental in helping The Merit Award in Toronto grow from a part-time charity to become an established high-profile incorporated nonprofit, granting over $2.5 Million dollars to over 3,000 students. Nominated for the Thérèse Casgrain Lifelong Achievement Award for my contribution as a volunteer over 25 years working in executive roles for the non-profit community in Canada. Featured in the U.S. Summit Awards, Design Management Institute Quarterly, Direct Magazine

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