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Work Background
EncoreSales and Customer Engagement Director, Global Sales
Apr. 2023Charlotte, North Carolina, United StatesDivision Leadership: Directed Encore’s Sports & Entertainment Division, establishing the brand as the partner of choice for major sports leagues (NFL, MLB, MLS) and top entertainment studios (Netflix, Disney, Comcast). Strategic Opportunity Identification: Spearheaded the qualification and pursuit of new sales opportunities, driving significant new logo acquisition. Revenue Growth & Innovation: Implemented innovative sales tactics and strategic pursuit plans that consistently surpassed revenue targets. Client-Centric Engagement: Aligned client needs with tailored solutions to strengthen long-term partnerships and expand business with existing partners. Industry Thought Leadership: Represented Encore at high-profile events and speaking engagements, elevating brand visibility and generating quality leads. Robust Pipeline Management: Utilized CRM insights to maintain a healthy sales pipeline and accurately forecast revenue growth. Relationship Building: Cultivated strong connections with key accounts, resulting in enhanced customer loyalty and repeat business. Team Empowerment: Led high-performing teams, fostering a collaborative environment that drove significant year-over-year growth.
Cedar Fair Entertainment CompanyNational Sales Marketing Manager
Sep. 2022 - Apr. 2023Charlotte, North Carolina, United StatesPipeline Growth Leadership: Executed a dynamic lead development program and prospecting sequence that drove substantial growth in the sales pipeline. Multi-Channel Strategy: Managed diverse corporate channels—including events, sponsorships, consignments, and reseller partnerships—to achieve key organizational objectives. Sales Cycle Optimization: Developed and implemented robust strategies for sales cycles, lead nurturing, and enablement, significantly enhancing prospect conversion rates. B2B Marketing Execution: Launched targeted business-to-business marketing plans that boosted brand awareness, customer acquisition, and overall pipeline expansion. Targeted Prospecting Campaigns: Conducted comprehensive lead prospecting initiatives for net-new business and renewals, leveraging SEO, paid impressions, and organic outreach. Multi-Touch Lead Generation: Facilitated coordinated, multi-touch initiatives to support park-level sales teams in meeting revenue goals and strategic priorities. Channel Growth & Analytics: Created and executed strategic growth plans using in-depth channel analytics, optimizing budget execution and managing e-commerce and third-party reseller accounts. Team Leadership & Development: Mentored and managed a high-performing sales team through comprehensive training programs, regular performance evaluations, and fostering a positive, engaging culture.
Panasonic North AmericaEnterprise Account Executive
Oct. 2020 - Sep. 2022Strategic Contracting & Alignment: Negotiated and prepared work-related contracts with internal and external stakeholders to align business objectives. Partnership Growth: Cultivated profitable alliances with Themed Entertainment Industry Associations (IAAPA, TEA) and managed major accounts to drive a 15% revenue increase. Customer Service Excellence: Delivered tailored solutions for Rugged Hardware, Telecom, and Handheld products, boosting customer satisfaction by 20%. Value Optimization: Implemented systematic approaches to define scope and set measurable targets, enhancing overall profitability by 10%. Market Expansion Leadership: Expanded sales across diversified industries in seven states, achieving a 25% increase in revenue and improving team productivity by 15%. Process & Technology Innovation: Adopted cutting-edge technologies and streamlined workflows to improve operational efficiency and reduce costs by up to 15%. Cross-Selling & Up-Selling: Developed integrated sales strategies that boosted cross-selling opportunities and increased market share. Team Building & Project Execution: Trained and led account management teams to enhance productivity and improve on-time project completion rates by 30%.
Panasonic North AmericaInside Sales Account Manager
Sep. 2019 - Oct. 2020Greater New York City AreaExpanded business and customer base by hunting and qualifying new business opportunities. Optimized sales process by creating and enforcing robust techniques for increasing market share. Analyzed sales process to determine process inefficiencies while suggesting improvements and transferring clients to product implementation team for improving customer experience. Prepared cost proposals with keen attention to customers and prospects to convey cost information.
• Responded to customer queries and devised new ways to fulfill client requirements in framework and current product offerings while building updated knowledge of Rugged Hardware, Telecom, and Handheld products.
• Enabled open conversations for addressing essentials and discussing methods to meet defined necessities via Panasonic Toughbook products by establishing long-term relationships with customers and prospects. • Conducted detailed product demonstrations via web and on-site interactions to engage customers and prospects. • Generated $2.5M within first three months of joining through effective planning and execution.
MargaritavilleBrand Manager
Aug. 2017 - Apr. 2019Greater New York City AreaIndustry Engagement: Actively participated in high-level events like the Margaritaville University Round Table to share insights on marketing, business development, and program enhancements. Brand Ambassador Leadership: Managed and mentored a team of 10 brand ambassadors, providing regular coaching and training that boosted productivity and job satisfaction. Strategic Account Growth: Implemented targeted strategies to deepen account relationships, resulting in a 20% increase in sales and customer satisfaction. Key Account Management: Developed strong relationships with key accounts by identifying their unique needs and tailoring promotional activities accordingly. Digital & Social Media Optimization: Managed social media channels and influencer partnerships, driving a 30% increase in engagement and overall reach. Targeted Marketing Campaigns: Designed and executed comprehensive campaigns for diverse demographics, significantly boosting brand awareness and market penetration. Cross-Functional Collaboration: Collaborated with sales, marketing, and product teams to launch successful initiatives that enhanced revenue and customer loyalty. Content Creation & Market Insight: Produced high-quality digital and print content that increased website traffic by 25% and reinforced a cohesive brand message.
Panasonic North AmericaSales And Marketing Intern
Jun. 2017 - Sep. 2019Newark, NJ Stimulated new features on new products by composing four market studies while overseeing multiple product launches. Evaluated leads from previous POS reports while spearheading imaging and design stages for new accessories.
• Guaranteed timely product delivery by collaborating with supply chain team to push up ETAs and meet customer deadlines. • Exhibited products at diversified events by visiting and observing account managers from around country at sales meetings and trade shows to classify key partners. • Built, introduced, and served as administrator of interactive sales tool (IST) used by approximately 150 users to secure between $40M and $200M revenue in business via clear sales pipeline. • Acknowledged by VP as Rising Star at National Team Meeting for rendering exceptional services as three-month intern.
Rutgers UniversityStudent Football Operations Manager
Sep. 2016 - Aug. 2017New Brunswick, New JerseyWorked as a Student Football Manager, reporting directly to the Head Equipment Manager, and was responsible for providing operational support to the team.
Successfully set up sidelines for the team on game day, ensuring all equipment was in place and ready for use, and effectively managed the team's needs during games.
Traveled with the team to away games, coordinating travel arrangements, and ensuring all necessary equipment was packed and ready for transport.
Assisted the football team with operations, including coordinating team meetings, organizing equipment and supplies, and managing player schedules.
Maintained a high level of professionalism and demonstrated strong communication skills, regularly interfacing with coaches, trainers, and other support staff to ensure smooth operations.
Demonstrated exceptional attention to detail, ensuring all equipment was clean, properly maintained, and in good working order.
Effectively managed the team's inventory, including ordering new equipment and supplies as needed, and ensuring all equipment was properly stored and organized.
Developed strong relationships with team members and coaching staff, regularly offering support and assistance to ensure the team's success.
The Walt Disney CompanyCollege Program Intern
Apr. 2016 - Aug. 2016Orlando, Florida Area-Organized and facilitated training sessions that contributed to the understanding of sales and marketing of major Disney resorts while adhering to the company's signature guest experience guidelines.
-Successfully navigated a highly selective program with multiple interview processes and provided full support to the team.
-Recognized as a high-performing team member for offering assistance to fellow team members.
-Served as a front-line cast member for the corporate office, performing various parks and show management operations for major themed organizations.
-Utilized up-selling techniques and effective interaction to enhance guest involvement and entice customers to try new services within the resort.
-Earned Company Excellence Recognition for work completed at Blizzard Beach during the internship program.
Sharp ElectronicsPublic Relations Intern
Nov. 2015 - May. 2016Mahwah, NJ-Developed visually appealing graphics and presentation decks, working closely with the SRVP of sales and marketing and director of marketing and communications at Sharp Electronics.
-Executed all social media initiatives for Sharp Home, including daily analytic measurements and management of paid social media campaigns on Facebook and Twitter.
-Leveraged social media to promote Sharp branding in the health and fitness industry by identifying key influencers and engaging with them through product placements and reviews.
-Began as a semester intern and demonstrated exceptional performance, resulting in an extension to an indefinite internship.
Best BuyRetail Associate
Jan. 2013 - Aug. 2015Eatontown, NJSales, Television, Computer, Home Audio, Car Audio, Tablets, Magnolia, Appliances
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