GSI Commerce, Inc.Sr. Art Director
Jan. 2001 - Dec. 2003San FranciscoDesigned a single commerce solution that supported close to a hundred new and existing partners with a particular focus placed in the checkout process resulting in a significant increase in conversion rates and customer retention - customer examples include Nickelodeon, Sports Chalet, Tweeter, TV Land, Dick's Sporting Goods, Comedy Central, Pax TV, and more. Managed a team of visual and production designers for all site designs to create dynamic sites focused on user centered design practices. Lead design for core business vertical functionality - checkout, search, category pages, and new design patterns. Created the GSI Commerce corporate identity, web site and style guide assisting the company in a strategic branding transition.