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Work Background
Tracker+ScoutDesign Director
May. 2024San Francisco Bay Area• Develop and implement strategic plans to achieve business goals
• Manage and oversee project timelines and deliverables
• Collaborate with cross-functional teams to ensure cohesive execution of projects
• Conduct market research and analyze trends to identify opportunities
Wet ElephantDesign Director
Oct. 2023San Francisco, California, United States- Setting the design vision and strategy for the studio
- Managing and mentoring the design team
- Overseeing project concepts and execution to ensure quality and innovation
- Ensuring all designs align with the studio's aesthetic and clients' objectives
- Facilitating seamless collaboration between the design team, clients, and other departments
- Guiding the studio's creative standards and pushing for continuous improvement
- Handling client relations, including presentations and feedback
- Overseeing budget, timeline, and resource allocation for design projects
- Staying updated with industry trends and incorporating new ideas into projects
- Contributing to the studio's business growth and reputation through strategic design leadership
InfluxDataPrincipal Designer
Apr. 2020• Develop and execute visually impactful designs for web applications, adhering to brand guidelines and design principles.
• Collaborate with cross-functional teams, including product managers and developers, to gather requirements and define design objectives.
• Create wireframes, prototypes, and mockups to effectively communicate design concepts and interactions.
• Work closely with developers to ensure seamless implementation of designs, maintaining visual consistency and quality.
• Design creative marketing campaigns for social, blog, and print.
IngenioSr. Product Designer
Dec. 2016 - Apr. 2020San FranciscoContributed to the development of product features for a marketplace knowledge base platform. • Collaborated with the product team to identify key feature priorities.
• Conducted user surveys, research, and customer interviews.
• Created wireframes, visual design, and interactive prototypes.
• Facilitated user testing to refine the product.
• Conducted post-launch surveys and interviews to gather feedback.
• Worked closely with stakeholders, engineering, front-end developers, QE, and the product team.
• Conducted 100+ user interviews and 30+ feature-related surveys.
• Led the redesign of the Keen product, launching it in just 3 months.
• Successfully launched 8+ features for Keen.com across desktop, mobile, and app platforms.
• Implemented a design system to expedite the design process.
• Provided mentorship and collaboration with other designers.
• Supported marketing and SEO efforts.
Bay DynamicsPrincipal Designer
Nov. 2014 - Sep. 2016San Francisco, CALead Product Designer for data security software. • Specialized in designing dashboards, big data interfaces, and behavior analytics.
• Focused on addressing insider and outsider threats.
• Collaborated closely with the product team for feature development.
• Worked in tandem with the marketing team to align design with branding.
• Coordinated efforts with developers for seamless implementation.
BazaarvoiceLead Product Designer, Intelligence Analytics
Jun. 2012 - Jun. 2013San FranciscoAs the Lead Product Designer for Bazaarvoice Intelligence Analytics, I was fortunate to be at the forefront of shaping the future of data-driven insights in the e-commerce industry. With a deep understanding of user needs and a passion for innovative design, I collaborated closely with cross-functional teams to create cutting-edge solutions that empower businesses to make informed decisions. From conducting user research to prototyping and iterating on user interfaces, I strived to deliver intuitive and visually compelling experiences that enhance the usability and functionality of our analytics platform. Guided by a user-centric approach. As the lead, I am constantly pushing boundaries, challenging the status quo, and championing design thinking to ensure our products exceed user expectations and drive business success. Working as the Lead Product Designer for Bazaarvoice Intelligence Analytics is an exhilarating journey, where I have the opportunity to shape the future of analytics and make a lasting impact in the rapidly evolving e-commerce landscape.
PowerReviewsPrincipal Designer
Nov. 2011 - Jun. 2012San FranciscoAs the Lead Product Designer for the PowerReviews product suite, I am an experienced and passionate professional with a deep understanding of user-centered design principles and a proven track record of delivering exceptional user experiences. I have a keen eye for detail and possess the ability to balance user needs, business goals, and technical constraints to create intuitive and engaging interfaces.
BuzzillionsPrincipal Designer
Mar. 2008 - Nov. 2011San FranciscoOverseeing and executing all creative aspects related to the user experience for Buzzillions. Redesigned a new experience to better fit with the Buzzillions key demographics. Incorporated the feedback from usability studies, online analytic tools, and key stakeholder business objectives to develop a consistent look and simple interaction for the website and IOS. Completed three redesigns to continuously incorporate feedback from users and usability testing. Buzzillions is the child company of PowerReviews and had 4.5 million visitors per month.
CCDS, LLC,Principal Designer
Jan. 2007 - Dec. 2008San FranciscoCCDS, LLC. - Front-end, branding, logo design, UX/UI design.
Jeffrey WIllisCreative Director
Jan. 2006 - Jun. 2024- Set the creative vision and direction for our projects or campaigns.
- Lead and inspire my creative team to produce innovative and engaging work.
- Oversee the development of creative concepts to ensure they align with our clients' objectives and brand identity.
- Collaborate closely with other departments, like marketing and sales, to ensure strategies and messages are cohesive across all platforms.
- Review and approve all creative materials before they are presented or delivered.
- Manage the entire creative process from concept to completion.
- Stay updated with industry trends, technologies, and tools to push creativity and innovation forward.
- Build and maintain strong relationships with clients, understanding their needs and providing creative solutions.
- Allocate resources and manage budgets to meet project goals efficiently.
- Mentor and develop team members, fostering a creative and collaborative work environment.
Yahoo! Inc.Sr. Visual Designer
Jan. 2003 - Dec. 2006SunnyvaleSenior Visual Designer for the User Experience Design team at Yahoo!. Created visual designs for Yahoo! properties such as Finance, Movies, Health, My Yahoo!, News, Groups, and 360. Involved with rapid prototyping and usability testing for these properties. Interacted well with Interaction Designers, Product Managers, Front-End Engineers and User Research.
GSI Commerce, Inc.Sr. Art Director
Jan. 2001 - Dec. 2003San FranciscoDesigned a single commerce solution that supported close to a hundred new and existing partners with a particular focus placed in the checkout process resulting in a significant increase in conversion rates and customer retention - customer examples include Nickelodeon, Sports Chalet, Tweeter, TV Land, Dick's Sporting Goods, Comedy Central, Pax TV, and more. Managed a team of visual and production designers for all site designs to create dynamic sites focused on user centered design practices. Lead design for core business vertical functionality - checkout, search, category pages, and new design patterns. Created the GSI Commerce corporate identity, web site and style guide assisting the company in a strategic branding transition.
FogDog SportsCreative Director
Jan. 1996 - Dec. 2001Redwood CityCreated an online brand strategy that positioned Fogdog as one of the top online sporting good retailers which resulted in Fogdog being ranked number 5 in the top commerce sites in Forbes magazine 1999. My platform of user experience, interaction design, and visual design helped to attain a Nike partnership - unheard of at the time with online retailers. This ultimately led to other major brands developing "concept shops," with Fogdog that began the online commerce presence of brands such as, adidas, Wilson, Reebok, Oakley, and of course the rest of the Nike family. Fogdog was acquired by GSI Commerce in 2000. The site has changed a great deal since my involvement.
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