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Work Background
Black Diamond AdvisoryDirector of Brand Strategy and Design
May. 2022Innovative Director of Brand Strategy & Design with over 13 years of experience in leading creative teams to develop and execute compelling brand narratives. Expert in user-centered design, I collaborate cross-functionally to align brand strategy with business objectives, driving customer engagement and loyalty. My proven track record includes implementing design systems that enhance brand consistency and elevate user experiences across digital and traditional platforms. Passionate about transforming insights into impactful visual storytelling that resonates with target audiences. Key Achievements: - Spearheaded a rebranding initiative that resulted in a 30% increase in brand awareness.
- Managed a team of designers to deliver award-winning campaigns, enhancing client retention by 25%.
Black Diamond AdvisoryCreative Lead
May. 2022 - Jun. 2023Dynamic Creative Lead with a knack for turning visionary ideas into captivating visual experiences. I guide creative projects from concept through execution, ensuring alignment with strategic goals and brand identity. With a focus on innovation and collaboration, I empower teams to push creative boundaries and deliver outstanding results on time and within budget. My expertise includes developing cohesive visual narratives that engage audiences across diverse platforms. Key Achievements: - Directed a cross-functional team to produce a multimedia campaign that won a regional design award.
- Enhanced project workflows, reducing turnaround time by 20% without sacrificing quality.
The IRIS CompaniesCreative Marketing Director
Mar. 2018 - May. 2022Reading, Pennsylvania AreaResults-oriented Creative Marketing Director skilled in leveraging creative strategies to drive brand growth and customer engagement. I excel at developing and executing multi-channel marketing campaigns that generate leads and enhance brand loyalty. My expertise in content strategy, digital marketing, and brand messaging allows me to align creative initiatives with overarching business goals. A collaborative leader, I work closely with cross-functional teams to craft compelling narratives that convert and inspire. Key Achievements: - Launched integrated marketing campaigns that led to a 40% increase in website traffic.
- Achieved a 15% rise in customer engagement through targeted social media strategies.
The IRIS CompaniesBrand Strategist & Visual Designer
Aug. 2013 - May. 2022Versatile Brand Strategy & Visual Designer specializing in creating compelling visual identities that communicate brand values effectively. I combine a strategic approach with strong design principles to craft visually stunning assets that enhance customer experience. Proficient in Adobe Creative Suite and driven by a passion for innovation, I deliver designs that are not only aesthetically pleasing but also functional and user-centered. Key Achievements: - Developed a comprehensive brand guideline that streamlined visual communication across all channels.
- Designed promotional materials that increased event attendance by 50%, showcasing the brand’s unique value.
Banana FactoryGraphic Design Intern
Aug. 2012 - Aug. 2012Advertising Coordination: Organized and accounted for all advertising placements, ensuring optimal exposure and adherence to brand guidelines. Content Creation: Contributed to the development of billboard and editorial advertisements, producing high-quality visual content that effectively communicated brand messaging. Quality Assurance: Ensured all designs met brand standards, maintaining consistency across various advertising platforms.
ColemanEnnis LLC - Seize TomorrowGraphic Design & Social Media Management Internship
Apr. 2012 - Jul. 2012Manage social media accounts and content management. Help with the design of walk-a-way pamphlets as well as infographics.
ColemanEnnis LLC - Seize TomorrowGraphic Design / Content Manager
Jan. 2012 - Dec. 2013- Managed all social media accounts, leading to a 15% increase in followers.
- Designed marketing materials, including pamphlets and infographics, to drive client engagement.
Kutztown UniversityAdmissions Representative
May. 2008 - May. 2010Kutztown, PAConducted Admissions Conferences: Led informative and engaging admissions conferences, effectively communicating the value of the institution to prospective students and their families. Campus Tours: Delivered comprehensive campus tours, showcasing facilities and highlighting academic programs to create a welcoming atmosphere for potential enrollees. Administrative Support: Provided essential administrative support to the admissions department, including managing documentation, filing, and performing various office tasks to enhance operational efficiency. Customer Service Excellence: Served as a primary point of contact for prospective students, addressing inquiries and providing detailed information about the admissions process and campus life. Collaboration: Collaborated with admissions team members to develop outreach strategies and assist in organizing recruitment events.
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