Michael Park

Marketing Director @Docusign

✨ Business OwnerBusiness Owner💸 MarketingMarketing Director

A strategic thinker, motivated self-starter, result driven leader, and marketing professional with +20 years of experience in Enterprise Software & Hardware, Internet Media & Entertainment, Digital Marketing, and Data Analytics. Successful track record from both startups and large companies driving growth thru effective go-to-market strategy, planning, and execution. Proven expertise across a broad marketing portfolio and ability to deliver high-impact results, including market growth and revenue impact. Recognized for abilities in business planning based on firm data analyzing competency as well as simplifying and interpreting technical complexities into a business language that stakeholders can appreciate. A believer in the power of content + context to transform brand and customer relationships. KEY SKILLS Driving cross-group communication and cooperation, using strong project management, and organizational skills. Designing integrated marketing strategies and plans to align with sales initiative and GTM strategies. Developing and managing lead generation and nurture campaigns to reach, engage, and nurture a wide range of customers. Managing priorities and working effectively with many stakeholders across the organization. Complex global/regional project management with the balance of high-level strategy and execution excellences.

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Work Background

DocuSignDirector - Asia Marketing

Mar. 2022SingaporeSteering DocuSign's marketing endeavors across the Asia landscape, my leadership role encapsulates an unwavering commitment to sustainable revenue growth. The orchestration of go-to-market strategies and execution of marketing programs are central to our mission to elevate awareness and accelerate pipeline development in a diverse and dynamic market. With a robust background in B2B marketing strategy and a proven track record in crafting compelling C-level communications, my focus remains on fostering strong partnerships and aligning marketing initiatives with overarching business goals. The ability to translate technical complexities into strategic business advantages has enabled our team to capture demand and grow DocuSign's presence in the competitive cloud-based agreement sector.

MicrosoftAPAC Surface Product Marketing Lead

Sep. 2020 - Mar. 2022SingaporeCreate business plans for Surface & Mixed Reality for the APAC SMC segment as well as all up APAC Demand Plan based on an understanding of the market, competitive landscape, customer, and economic dynamics. Develop strong partnerships with the solution sales, account executives, technical sales, customer success, inside sales, partner sales & marketing, marketing communications, and operations teams to orchestrate and execute the fiscal year priorities. Create the most impactful business strategy and execution plan by partnering with all relevant teams.

MicrosoftSr. Partner & Channel Marketing Manager / Device Makreting Team Lead for South East Asia

Feb. 2019 - Sep. 2020SingaporeSr. Channel Marketing Manager and Device Marketing Lead for South East Asia (SEA) including Singapore, Malaysia, Thailand, Indonesia, Philippines, Vietnam, Sri Lanka, Bangladesh, and Myanmar. Win share from competitors and help partners achieve their business goals and be the voice of SMB customers. Responsible for driving effective and actionable channel and partner marketing investment and plans in the SEA region and focus on marketing planning and execution, enabling channels, Microsoft device partner readiness. People management of 6 device marketers across 9 SEA markets.

QlikHead of APAC Product Marketing

Jan. 2017 - Dec. 2018SingaporeA Product Marketing Lead within the APAC region and a member of the extended leadership team in APAC HQ. A key spokesperson in APAC representing Qlik’s vision, strategy, and product & industry leadership regarding modern BI Analytics, Data Literacy, Big Data, Cloud, Machine Learning and IoT. A global project owner - New Product Roadmap and Internal/Partner Product Enablement Program. Being a regional liaison to the various global sales and product teams on behalf of the APAC region. Align with APAC Sales Management and provide support to the regional GTM strategy and critical deal support.

MicrosoftSenior Launch Manager, Asia

Mar. 2015 - Aug. 2017SingaporeA launch project lead of 1st party Microsoft Device a.k.a. Surface and Cloud/Digital Service across Asia markets. Region Coverage: APAC, Japan, GCR, and India. Accountable for Project Management of all facets of launch from the creation of a plan to the final execution by identifying and managing business/launch/project risks through effective mitigation strategies and contingency plans. Responsible for building, developing and maintaining working relationships with Area Business Groups, as well as a cross-group virtual team and downstream partners to facilitate proactive planning, smooth communication, and issue resolution. Accountable for bridging local/regional market requirement to Corp HQ to ensure compliance and use feedback loops to constantly improve the customer and partner experience.

MicrosoftBusiness Planning and Operations Lead

Aug. 2013 - Feb. 2015SingaporeThe business center of excellence regarding the company’s growth framework, business & marketing planning, market intelligence across Sales & Business Groups. Leading business and marketing planning processes across the sub (for the fiscal year, as well as 3-year planning), and governing critical operational procedures. Driving all-up integration of Subsidiary business management and governance via sustained marketing planning and prioritization. Providing relevant business insights and knowledge across the Subsidiary by making marketing intelligence data & analysis available, and supporting business analysis. Providing reporting and insights on business metrics (e.g., Subsidiary & Marketing Scorecards). Owning Marketing & Planning systems & tools, along with business & marketing planning, intelligence, and metrics functions

MicrosoftSenior Windows Product Marketing Manager

Aug. 2010 - Aug. 2013Seoul, KoreaAccountable for the subsidiary Windows Commercial business regarding revenue, scorecard and market share in Korea. Articulated the local competitive landscape with local compete strategies and product differentiation by leveraging corporate and regional research, partner insights and customer feedback. Responsible for the relevant business and marketing planning through a strong and deep understanding of the product set and customer solutions & strategies. Orchestrated customer campaigns as well as product & solutions campaign based on ROI analysis and shared lessons learned with global and local marketing community. Developed strong partnerships with the segment marketer and stakeholders to effectively led & executed the fiscal year local priorities by creating the most impactful marketing strategy and execution plan by minimizing ad-hoc and un-integrated customer and partner outreach. Awards & Acknowledgements • #1 APAC Windows 7 Deployment Growth in Ent/SMB: Increased by 27 pts YOY growth in FY13 (46.2% to 73%, as of the end of May) through cross-organization collaboration with Account Sales Team, Partner Team, Account Technology Specialist community, OEM, Central Marketing Organization and PR team. • Best Windows Commercial Marketing Program of the Year (2012) - Korea Go Pro Call Center Program: Highlighted as the best practice within APAC Windows BG for FY13 planning. (Incremental $1.7M revenue with 13,426 Windows 7 Pro units) • WW Best Practice in Windows BG Community (2011) - “Good Bye XP, Good Buy 7” as the Korean specific integrated marketing campaign for XP End of Support. • Finalist of APAC Marketing Award (2012): Flexible WorkStyle Campaign and Smart Work Conference

MicrosoftSenior Integrated Marketing Communications Manager

Jan. 2007 - Sep. 2010Seoul, KoreaDeveloping the annual IMC campaigns to ensure the yearly plan and individual marketing activities align with the country business goals and global initiatives. Built up IMC team as an SME of ROMI based marketing campaign by hiring right talents and endorsement from executive sponsorship. Served as a Leader of Marketing Excellence Council to manage the company’s marketing flight plan. Led v-team of new product Launch to execute campaign activities & assets; Tracks subsidiary campaign performance (specific to the audience) Key Projects & Campaigns • Office 2010 & SQL Server 2008 R2 Launch (2010) • Microsoft Cloud Computing Marketing campaign (2010) • Save Customers Money Campaign (2010) • Economy Climate Campaign (2009) • Joint Business Launch - Windows 7 Commercial, Windows Server 2008 R2 and Exchange Server 2010 (2009) • One SMB Campaign (2009) • BPIO (Business Productivity Infrastructure Optimization)Customer Campaign (2008 – 2009) • Industry Marketing Campaign -Retail, MFG (2007-2008) • Windows Server 2008, SQL Server 2008 & Visual Studio 2008 Joint Launch (2007 - 2008) • Microsoft BizTalk Server 2007 R2 Launch (2008) • Office Communication Server R2 & UC2 Launch (2008) • Business Intelligence Campaign (2007-2008) • Microsoft Forefront & Microsoft System Center joint launch (2007)

EMCSenior Field Marketing Manager

Dec. 2000 - Jan. 2007Seoul, KoreaDirecting company filed marketing programs, accountable for the design and implementation of key aspects of EMC’s go to market strategy, tactics and objectives within defined programs. Managing lead & demand generation campaign via digital, social and other existing traditional marketing channels. Top Field Marketing Award winner for EMC Forum which was recognized as the Best Practice of The Year and replicated as an annual field marketing program in APJ. Key Projects / Campaigns • New product launch: CLARiX IP4700 (2001), EMC Open Software/ AutoIS (2001), CLARiX CX Series (2002). CAS – Centera (2002), Symmetrix DMX Series (2003), EMC Celerra NS Series (2004), CLARiX AX100 & NetWin (2004), Storage Virtualization (2005), IP Storage (2006), EMC Consulting Services (2006), • Enterprise VVIP Relation Marketing & Thought Leadership Program: EMC Internet Mission (2001), EMC Golf Classic & Worldcup (2001, 2002, 2003), EMC Forum (2003 – 2006), Executive Customer Overseas Workshop (2001 - 2004), Customer Family Day (2002 - 2005)

NHN (Naver.com)Marketing Manager

Jun. 1999 - Dec. 2000Seoul, KoreaA start up member of naver.com, #1 Internet Portal in Korea, which has 80% traffic from internet users in Korea nowadays. Well performed Marketing & PR manager for a year and sales representative for 6 months. Dedicate to achieving sales target and initiate marketing programs to promote company brand to public and advertisers. Plan and execute new service launching campaign, organize customer event and PR activities. • Naver.com branding campaign (1999 - 2000) • Ranked # 1 page-views (10 million) and visitors in Korea (2000) • Nexsearch Launch campaign (2000) • Best Internet Search Service by ET News Daily – Nexsearch (2000) • Jr.Naver branding campaign (2000)

중앙일보 JoongAng IlboAdverstising Specialist / Content Planning Specialist

Mar. 1998 - Jun. 1999Seoul, KoreaWeb Contents Planning & Developer (1999) • Launched BestTravel, a travel service of Joins.com Advertising sales management (1998-1999) • Met or surpassed sales expectations each month for 10 consecutive months.

Digital MediaMarketing Specialist / Concert Planner

Dec. 1996 - Mar. 1998Seoul, KoreaResearch and select performing arts including classical music, dance and pop music and so on. Manages media relations and overseas communications.

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