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Work Background
ShopifySenior Designer
Sep. 2023Designing and developing high-impact visual assets for Shopify's paid acquisition campaigns, targeting both soon-to-be entrepreneurs and existing SMBs, to drive conversions and brand awareness. Conducting A/B testing to identify and implement high-performing creative strategies. Optimizing creative assets for multi-platform delivery, ensuring brand consistency and driving visual innovation at Shopify. Collaborate with cross-functional teams to bring creative concepts to life.
AtlassianSenior Designer
Apr. 2022 - Apr. 2023Delivered vision, and multiple creative solutions, asking why and digging for underlying motivations, strategic insight, and thinking big picture. Worked on various projects, including visual design, design systems, brand design, workplace design, and print design. Has a broad range of experience in different areas of design. Collaborated with different teams to strategize, design, and deliver user-centered design solutions. Has a proven track record of working with cross-functional teams to create user-centered design solutions. Communicated clearly, openly, and compellingly. Communicated effectively with both technical and non-technical audiences, as well as being able to articulate design decisions clearly and concisely. Provided opportunities, feedback, and support to teammates. Provided constructive feedback to teammates in a helpful and supportive way.
AtlassianDesigner
Feb. 2017 - Mar. 2022Worked on various projects, including visual design, design systems, brand design, workplace design, and print design. Has a broad range of experience in different areas of design. Created custom illustrations and swag packages for various Atlassian events. Has experience creating visual assets that are both creative and effective. Collaborated with different teams to strategize, design, and deliver user-centered design solutions. Has a proven track record of working with cross-functional teams to create user-centered design solutions. Collaborated with other designers to create a cohesive and consistent brand identity. Ensures that designs are consistent across all touchpoints and that they create a unified brand experience. Enjoy building partnerships and trust with stakeholders. Good at building relationships with stakeholders and gaining their trust. Worked closely with stakeholders to understand their needs and create design solutions that meet their needs. Ensure that the Atlassian brand is communicated in an inspiring way. Has a strong understanding of brand identity and how to communicate a brand in an inspiring and effective way.
AtlassianCreative Designer
Jun. 2015 - Feb. 2017I collaborated closely with different teams under the People organization to design and deliver user-centered design solutions that helped define the People Team’s vision, message, and design narrative both inside and outside Atlassian. I ensured that the Atlassian brand is communicated in a cohesive and inspiring way to its millions of existing and future users.
AccentureDesigner
Jan. 2013 - May. 2015Design, develop and conceptualise effective marketing collaterals and enhance existing marketing strategies for various Geographic Marketing Teams (ASEAN, ANZ, EALA). Ensures that the Accenture Brand is communicated in a desirable, disruptive and elegantly simple way, across multiple touch-points. Aware of the Accenture Global Brand Guidelines and is comfortable researching issues that arise with key stakeholders requesting outputs that deviate from the standard templates. Establish and maintain good working relationships with key stakeholders to get a clear understanding of their visual communication requirements.
IBMWeb Specialist
Apr. 2011 - Jan. 2013PhilippinesManage, maintain and migrate IBM Training websites (www.ibm.com/training) for more than 50 countries worldwide. Manage and maintain training paths for IBM's Software Group (SWG) and Server Technology Group (STG), and ensure that these paths are all accurate and updated on the website. Process graphic request, multimedia contents, web modification requirements and support queries submitted by the Marketing Managers within the agreed service level agreement. Validates compliance of web change requests to the IBM's Web Guidelines (Digital Media component). Ensures that the IBM Brand is communicated in a desirable and elegantly simple way, across multiple touch-points. Aware of basic IBM design standards and is comfortable researching issues that arise with customers requesting page layout or functions that deviate from the standard templates. Uses various web marketing tool such as ECM (Enterprise Content Management), IBM Training Work Tracking Tool, Lotus Notes, Dojo, jQuery, CSS, HTML to access and update information pertinent to service delivery. Establish and maintain good working relationships with colleagues, clients, and key stakeholders. Special Projects Delivered: • Manila Learning Delivery Centre – Digital Marketing Deck
• Marketing collateral for the IBM STG Technical Enablement Conference - System z (16 - 19 July 2012. Kuala Lumpur, Malaysia)
• Marketing collaterals for the One Jam – The IBM Philippine Culture Summit 2012
• Design studies for the IBM GPS Integrity Campaign 2012
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