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Work Background
Stoli® GroupGlobal Brand Lead Stoli
Oct. 2022London, England, United Kingdom- Redefining Global Brand Positioning to put STOLI back on growth trajectory by recruitment of new TA and retention/reactivation of current consumer base
- Delivering against 2023-2030 brand business goals: NSV/ CAAP/ GM% to drive Market Share growth Improving global GM%. Key focus 2024 pricing strategy implementation and mix improvements (& COG’s reduction)
- Global budget of $20M, with growth driver investment executed across key markets.
- Using consumer & retail insights to drive ROI positive activities across digital funnel and omnichannel consumer shopping experiences. - Designing innovation pipeline for 2024-2030 - Delivering clear community engagement strategy (LGBTQ+ and beyond) focused on US and UK. - Assisting markets in building successful deployment plans.
Philip Morris InternationalLoyalty Manager
Nov. 2020 - Sep. 2021London, England, United Kingdom
Philip Morris InternationalPR & Events Manager
Mar. 2017 - Oct. 2020London, United Kingdom- Developed Brand Awareness Community Strategy to drive brand acquisition and retention - Lead the cross-channel project team to design and deploy nationwide activation to drive brand awareness and product trials via Digital, Social Media, Events and on/off trade. - Designed innovative seeding program based on brand advocacy and selective premium events (Goodwood events) and premium partnerships (Birley Group clubs Annabel's, George's, Harry's Bar), delivering highest conversion across direct and indirect channels. - Delivered high budget planning accuracy for all Marketing & Digital budget in just few months (over 95% accuracy). For the budget of £9M.
Mam Relaksfounder / owner
Oct. 2015Warsaw, Masovian District, PolandCreated and launched a compelling bodywork consulting platform focused on stress release therapy and education. Mam Relaks reaches 2000 young urban professionals at 28-40 y.o in Poland and the CEE.
Femi StoriesSales & Marketing Director
Sep. 2014 - Sep. 2015Warsaw, Masovian District, Poland- Delivered 100% sales increase YoY for 2 consecutive seasons (FW15/16 and SS16).
- Contracted new strategic partners for Russia, Germany and new accounts in Portugal, Poland. - Established strong relations with distributors in Portugal, Belgium, Czech.
- Delivered and executed brand marketing strategy in key markets.
DiageoSenior Brand Manager Female portfolio Poland & EE
Dec. 2012 - Jul. 2014Warsaw Area, Poland- Full ownership of brand P&L and price strategy for the region (Poland and partner markets)
- Delivered stable double digit NSV/volume growth of female portfolio in EE by executing an omni-channel activation including ATL (TV and out of home), social media, CRM, BTL and trade programs
- Executed Baileys relaunch at 25 markets delivering best ever Xmas sales leveraging on new bottle implementation.
- Developed and executed compelling brand strategy in Poland and key EE markets (Ukraine, Bulgaria, Romania, Baltics, Kazakhstan). Managed ATL A&P of 2 mln GBP.
- Grew BAILEYS equity - ATL and digital campaigns executed to deliver positive uplift of brand affinity as measured by BTS.
DiageoLiqueur Portfolio Brand Manager Poland & EE
Aug. 2011 - Dec. 2012Warsaw, Masovian District, Poland- Delivered stable double digit NSV and volume growth of female brands portfolio in EE Hub.
- Developed and executed compelling brand strategy across Poland and key EE markets (Ukraine, Bulgaria, Romania, Baltics, Kazakhstan). - Managing ATL A&P of 1,8 mln GBP.
- Developed and executed BAILEYS PR campaign in Poland, delivering 500% ROI.
CEDC International sp. z o.o.Brand Manager Metaxa, Jagermeister, Cointreau
Aug. 2010 - Jul. 2011Warsaw, Masovian District, Poland- Delivered 9% volume growth of RC portfolio as measured by Nielsen. - Executed social media brand equity platform for Metaxa.
- Delivered strong, stable double-digit growth of Jagermeister volume and NSV, both MAT and bi-monthly basis.
- Delivered market shares increase as measured by Nielsen. - Created brand strategy and executed best in spirits category brand equity platform “Łowcy” for Jagermeister "Lowcy" was based on collaboration with Key Opinion Leaders in Design, Music and Fashion delivering curated club end exclusive events, media partnerships, product placement and product trials on/off trade. After 11 years the platform is still running in Poland and inspired Global Jager Strategy team to clone in on a Global level.
SurfroundCo Founder
Dec. 2008 - Aug. 2010Warsaw, Masovian District, PolandCreated and established first in Poland innovative wellness travel programme based on surfing, yoga and diet coaching. In 2 years grew no. of participants by 200%.
Diageo PolskaJunior Brand Manager Baileys & Innovation
Apr. 2008 - Nov. 2008Warsaw, Masovian District, Poland- Delivered double digit brand NSV and volume growth.
- Launched first ever Baileys PR platform, executed at 150% ROI (AVE value to A&P). - Implemented Xmas trade marketing campaign delivering 30% sales increase YoY.
Diageo PolskaBrand Manager Veuve Clicquot & Belvedere
Sep. 2006 - Mar. 2008Warsaw, Masovian District, Poland- Delivered 7% growth on of both brands NSV and 5% on depletion. - Launched successful on-trade & PR platform for Belvedere vodka.
Nestlé Polska S.A.Beverages and Infant Nutrition Category Specialis / Manager
Jan. 2004 - Aug. 2006- Developed and managed execution of NESCAFE trade marketing platform, delivering 30% sales increase YoY.
- Developed, executed and evaluated Category Management projects delivering growth of NESCAFE in key accounts (Tesco, Carrefour).
Nestlé Polska S.A.Marketing Trainee
Jul. 2003 - Dec. 2003- launch of 2 new products in Nesquik portfolio
- development and launch of Nestquik TV campaign
- distribution strategy development and execution based on market analysis
Unilever PolskaBrand Manager's Assistant
Oct. 2002 - Feb. 2003Consumer promotions management and organization
Media plans preparation
Participation in CRM implementation
Philip Morris Polska S.A.Brand Assistant in Marlboro Brand Group
Feb. 2000 - Oct. 2002Consumer programs preparation and management
Trade promotion organization
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