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Work Background
Maryland Institute College of ArtProfessor, Creative Entrepreneurship and FYF Coordinator
Aug. 2024Baltimore, Maryland, United States
Maryland Institute College of ArtAdjunct Professor
Aug. 2023 - Sep. 2024United StatesFirst-Year Experience (FYE) facilitator of new media technologies, workflow, and processes for industry-standard creative careers and entrepreneurship endeavors.
MESS in a Bottle Consulting Creative Director
Aug. 2020Baltimore, Maryland, United StatesI drive excellence in design, branding, and innovation to all the visual and verbal elements of this business specializing in the creation of t-shirt messages that evoke change, give a voice to the voiceless and create a community of unapologetically authentic humans. • I serve as the point-of-contact for all creative plans and budgets regarding the company's portfolio of accounts with world-renowned brands and celebrities, including Target, Google, Warner Bro., Harvard Business School, Estes Lauder, Scotch Porter, Brooke Baldwin, and The Budgetnista, among others. • Under my creative direction, I increased brand visibility and sales which resulted in catapulting the company from a 6-digit business to a million-dollar enterprise. • I build, expand, and oversee the operations of technical and creative services, including restricting a digital assets storage system, approval workflows, and distribution of assets.
Danae Industrial 3D PrintingFounding Partner/Creative Director
Feb. 2016 - Jan. 2022Baltimore, Maryland, United StatesI co-founded this industrial 3-D printing company to provide individualized manufacturing services for medical device companies and other clients seeking to create prototypes, accelerate their product creations, and optimize their new products. • I created business plans, pitch decks, one-pagers, photography, videos, presentations, pitch decks, and other key collateral resulting in acquiring $85k in seed funding.
Maryland Institute College of ArtContent Development Manager, In-house Creative
Jul. 2014Baltimore, Maryland Area• Set and execute a design direction and creative strategy for in-house produced publications and other projects, including bulletins, newsletters, applications, official documents, citations, presentations, etc.
• Develop creative, imagery, and graphics for print advertisement, posters, brochures, etc.
• Develop creative, imagery, and graphics for online channels, including time-based banner advertisement, e-newsletters, electronic mail templates, etc.
• Work with, and in some cases, supervise the work of external designers.
• Photograph various campus events, including receptions, speeches, graduations, classes, extracurricular events, etc., and engage in post-photography image correction processes.
• Serve as campus video production manager, capturing important events on video and editing and producing the video in a professional manner.
• Staging video or photography shoots to help promote the brand of the College.
• Properly archive and maintain video and photographic artifacts. • Ensure that the technology of the communications department is continuously up to date, including creative software, computer hardware, and essential photographic and video hardware.
Sage CommunicationsDesigner
Jan. 2014 - May. 2014Virginia• Worked closely with the creative and art director to conceptualize advertising and marketing collateral for various clients in the DC metropolitan area. Which included design, branding, identity creation, web, e-blast, newspaper spreads, and posters for the National Cherry Blossom Festival, and DC Jazz Festival. • Designed e-newsletters and prepared web artifacts for coding. • Created white papers for various clients.
Derek Blanks PhotographyPhoto Assistant
Jul. 2013 - Aug. 2013Greater Atlanta Area• Assist in preparing lighting for photo shoots and music videos.
• Process images for photo retouching.
Maryland Institute College of Art Office of DiversityGraphic Designer
Aug. 2010 - May. 2013Baltimore, Maryland Area• Create identity and branding for poster and flyers for campus events and exhibitions.
• Choreograph and work closely with visiting photographer Derek Blank to coordinate shoots and edit prints for the annual fashion show.
• Design, print and install vinyl signs for art exhibitions.
• Correspond with printers for quotes and all print proofs.
Genesys ConferencingMarketing Communications Coordinator
May. 2005 - Jun. 2006• Edited and prepared user guides for print and web viewing.
• Created user accounts for teleconferencing communications customers.
• Edited user accounts email templates, placed custom graphics on headers, footers and tool bar.
The HYGRADE MagazineArt Director
Mar. 2005 - Dec. 2010Washington D.C. Metro Area• Oversee concept and design for graphical layouts for magazine.
• Assist in scripting and choreograph photo shoots for fashion spreads.
• Create copy for company ads.
• Correspond with printers for quotes and all print proofs.
• Work closely with the marketing and PR department in the development of promotional events.
Prestige Graphics NoveltiesGraphic Designer
May. 2004 - Sep. 2010• Conceptualized and created unique art work for clients in the entertainment and promotion industry.
• Printed and installed banners, vinyl signs and window graphics.
• Designed fliers, posters, logos, business cards and letterheads.
• Prepared reports as required by the department head.
• Developed operating procedures, forms and systems.
• Transitioned to providing part-time graphic design services as of 07/05
Ashchar ConsultantJunior Graphic Designer
Apr. 2002 - Apr. 2004• Focused on art direction from initial design stage to final products including advertising, corporate identity and logos, direct mail, brochures, photo shoots, newspaper spreads, posters, signage & POS for major Jamaican businesses and international companies: (e.g. Shell International, Campbell Soup Company, Jamaica Beverages(Busta, Chubby), Keith Ryan, Ledermode, Island Girl Productions, Comtech Communications).
• Prepared digital files for animation in television commercials.
• Performed in-house photography.
• Assumed responsibility for managing the company’s corporate identity.
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