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Work Background
BeiersdorfExecutive eCommerce Director & Board Member
Aug. 2023
UnileverDigital eCommerce Customer Marketing b2c and b2b Executive Director
Aug. 2021 - Apr. 2022
CotyeCommerce b2c and b2b Sr Director & Board Member
Aug. 2017 - Aug. 2021São Paulo Area, BrazilLeader of eCommerce in Consumer Beauty in Brazil, direct connect to GM and responsible for developing all areas related to increase our online share: sales to pure players, online merchandising to brick & click in partnership with sales & trade offline teams assuring ROI, direct to consumers store and building all fundamentals in business intelligence & content. Today our online business figures in Top Global eCommerce Results at Coty. One of our projects: www.meioemensagem.com.br/home/ultimas-noticias/2018/05/22/coty-lanca-e-commerce-no-brasil.html
Johnson & JohnsonHead of Digital and eCommerce b2c and b2b Latin America (Associate Director)
Feb. 2014 - Feb. 2017São Paulo Area, BrazilResponsible for establishing a transformational experience across all brands for J&J in the consumer space, to win & grow in a digital world; from 0 to 35% in digital presence in LatAm, in 2 years.
MovileHead of Global Marketing Digital and Offline (Associate Director)
Sep. 2013 - Feb. 2014São Paulo Area, BrazilDevelopment of marketing area (branding and performance) in digital, mobile focused and offline.
LetsFounder
Oct. 2011 - Sep. 2013São Paulo Area, BrazilFounder and Senior VP of Marketing at 1st Brazilian fast fashion eCommerce with private label and well-known brands. Business planning, investment acquisition, more than 150 employees, brand creation. Breakeven in one year and #1 in sales (fashion, Br). http://www.istoedinheiro.com.br/noticias/109153_EMPREENDEDORASCOM
http://www.estadao.com.br/noticias/impresso,moda-e-acessorios-so-para-a-internet-,986812,0.htm
http://g1.globo.com/jornal-nacional/noticia/2012/12/comercio-eletronico-luta-para-entregar-produtos-tempo.html
http://exame.abril.com.br/pme/noticias/como-os-empreendedores-podem-construir-uma-rede-de-contatos
http://www.proxxima.com.br/proxxima/negocios/noticia/2012/06/05/Lets-chega-ao-Brasil-com-investimentos-de-US-15-milhoes.html
http://elle.abril.com.br/materia/acaba-de-entrar-no-ar-a-lets-primeira-fast-fashion-online-brasileira
http://www1.folha.uol.com.br/fsp/negocios/54534-concurso-de-start-up-e-1-passo.shtml
http://www.valor.com.br/empresas/2807640/aquisicao-de-site-de-moda-leva-rbs-para-varejo-line#ixzz24vhCBYwe
http://exame.abril.com.br/negocios/empresas/aquisicoes-fusoes/noticias/grupo-rbs-compra-varejista-de-moda-online
Magazine LuizaeCommerce General Sr Marketing Manager (General Manager)
Dec. 2007 - Nov. 2011São Paulo Area, BrazilDevelop eCommerce business in a brick & mortar cia and created brand differentiation with Lu (virtual salesperson) and Magazine Voce (social commerce). Ended with 35% of profitability and 2nd in eCom Market.
UOLProduct Intelligence (Business management, Business Intelligence)
Jan. 2007 - Dec. 2007São Paulo Area, BrazilEstablished Product ShoppingUOL´s intelligence and improved profitability in all P&L lines.
B2W - Companhia Global do VarejoBranding and Sales Analyst
Jan. 2003 - Jan. 2007Help to improve online sales in 1st eCommerce Brazilian player, acting in different online and offline channels, unifying branding & performance functions. Launched branding identity and added Submarino in top #1 brand recall and remained top #1 in sales.
Instituto Sou da PazCorporate Communication and Social Mobilization Intern
Jan. 2001 - Dec. 2002Institutional (ONG)´s Communication and projects´ development: planning, defining, executing and monitoring.
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