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Work Background
ICESenior Growth Marketer
Sep. 2023 - Jun. 2024Atlanta, Georgia, United StatesAs a Senior Growth Marketer at ICE, I led creative marketing strategies to manage high-impact campaigns. I was responsible for driving customer acquisition and revenue growth through data-driven approaches in integrated campaigns, team mentoring for enhanced productivity, and successful transition after acquisition of Black Knight. ♦ Boosted customer acquisition rate by 32% by pioneering in integrated marketing strategies.
♦ Carried out cross-sell campaign: increased marketing qualified leads by 20% within three months.
♦ Guided and coached a team, which improved overall productivity by 23%.
♦ Developed and implemented marketing strategies for real estate and mortgage data solutions.
♦ Successfully guided transition and integration after the acquisition by Black Knight.
♦ Enhanced customer interaction due to targeted marketing campaigns.
♦ Designed data-driven solutions to obtain the best results out of the campaigns.
♦ Led cross-functional collaboration to ensure marketing succeeds.
Black KnightSenior Marketing Account Manager
Jul. 2019 - Sep. 2023Jacksonville, Florida, United StatesI served as a Senior Marketing Account Manager at Black Knight, I directed integrated marketing plans and implemented high-impact campaigns for the Data and Analytics business unit. My efforts strongly supported inbound lead growth and sales productivity by elevating our brand through strategic media partnerships. ♦ Brought up the inbound leads by 117% from the implementation of a new digital strategy. ♦ Improved sales opportunity by 27% through different marketing campaigns. ♦ Increased brand visibility by 20% in share of voice due to media partnership. ♦ Better lead flow and campaign tracking with the advanced use of CRM and MarCom technologies. ♦ Played a critical role in the ICE acquisition, making sure it was a smooth marketing transition. ♦ Marketing operations were optimized for enhanced engagement and conversions. ♦ Built strategic partnerships to further solidify brand credibility and market reach. ♦ Developed and executed integrated campaigns that supported business goals.
First American Financial CorporationVice President Marketing
Jan. 2019 - Jun. 2019Santa Ana, CaliforniaAs VP of Marketing at First American, I directed and developed end-to-end marketing strategies focusing on inbound leads and a robust emphasis on optimizing all digital marketing efforts to show significant growth in lead generation and conversion. ♦ Spearheaded a 43% increase in inbound leads with integrated marketing planning. ♦ A 35% sales conversion rate was delivered by driving impactful multichannel marketing programs. ♦ Tweaked digital marketing strategies and improved landing page conversion rates by 16%. ♦ Managed marketing operations for technology and data solutions in the real estate sector. ♦ Led a cross-functional team that drove growth and operational excellence to success. ♦ Improved campaign effectiveness through data-driven decision-making. ♦ Operationalized the strategic initiatives to enhance market positioning. ♦ Coordinated cross-departmental efforts in order to align marketing with business goals.
Ten-XDirector of Product Marketing
Apr. 2015 - Jan. 2019Irvine, CAAt Ten-X, I led product marketing demand generation for optimization at auction. This included developing buyer personas, crafting go-to-market strategies, and leading campaigns that increased bidder engagement and auction attendance. ♦ Engagement of bidders is up by 22%, and live auction attendance is up by 9% through targeted campaigns. ♦ Created buyer personas and go-to-market plans for each quarter in alignment with quarterly goals. ♦ Ran evergreen marketing campaigns that supported long-term strategic objectives. ♦ Partnered with Marketing, Operations, and Technology divisions on the improvement of auction experience. ♦ Improved product positioning and market strategy to boost demand and optimize the result. ♦ Optimized marketing tactics to meet the business growth goals. ♦ Studied market trends to adjust marketing strategies for products. ♦ Managed marketing initiatives to support business growth goals.
Auction.comDirector of Integrated Marketing
Sep. 2013 - Apr. 2015Irvine, CAMy role as Director of Integrated Marketing at Auction.com was to drive acquisition, retention, and engagement through strategic, multichannel marketing programs. I would ensure the consistency of message across all platforms while optimizing campaign performance. ♦ Acquired, retained, and engaged in marketing for real estate auctions. ♦ Developed and executed an integrated marketing campaign that was seamlessly integrated across the mediascapes with message consistency. ♦ Provided creative direction and managed multi-channel marketing initiatives. ♦ Monitored campaign performance closely and optimized strategies for enhanced results. ♦ Enhanced brand equity through strategic, tactical marketing programs. ♦ Leveraged data to direct and adjust marketing strategies. ♦ Better customer engagement by targeting marketing efforts. ♦ Coordinated with different teams to make sure marketing and business objectives are achievable.
Black KnightMarketing Account Manager
Jun. 2011 - Sep. 2013Irvine, CAI served as a Marketing Account Manager at Black Knight, I developed and executed marketing plans for the Data and Analytics division to support business objectives. I was also responsible for managing all lead generation and sales promotional activities. ♦ Increased prospect database by 90% through focused lead generation.
♦ Integrated marketing campaigns for the largest U.S. property database.
♦ Developed and administered monthly data reports, accounting for 40% of media coverage.
♦ Managed advertising, sales promotion, and public relations to enhance the visibility of the brand.
♦ Administered marketing activities in the Data and Analytics division, resulting in direct business development.
♦ Implemented marketing strategies aimed to stimulate lead generation and sales performance.
♦ Handled the media outreach to create a lot more awareness regarding the brand and its presence in the market.
♦ Scrutinized the marketing metrics to optimize campaign effectiveness.
Impac Mortgage Corp.AVP Marketing
Jan. 2005 - Jun. 2011Irvine, California, United StatesResponsible for the development and execution of marketing initiatives for $22 billion national Real Estate Investment Trust and subsidiaries, including: G2 Technology, Impac Funding Corporation, Impac Lending Group, Impac Warehouse Lending Group, Impac Commercial Capital Corporation and Impac Home Loans. ♦ Developed and executed multi-channel marketing and communication campaigns, including: print and digital advertising, direct response, sales promotion, trade shows, events, and public relations.
♦ Responsible for the development of internal corporate communications, including: newsletter, announcements and employee awareness/engagement campaigns.
♦ Managed the implementation and execution of CRM application.
♦ Developed customer loyalty program, which increased loan submissions from existing approved
broker base by 20%.
♦ Established metrics for measuring success of campaigns and implemented system for tracking and
reporting results.
♦ Member of Product Committee and Chairperson of Management Action Committee.
♦ Managed $5 million marketing budget for all business channels, ensuring accuracy and established objectives were achieved.
♦ Led a team of 14 direct reports, including: establishing goals, objectives, project schedules, professional development, monitoring progress and providing motivation and support.
♦ Responsible for contract negotiations for all vendors, resulting in a reduction of costs by 35%.
♦ Created value-add services for clients, including: Onsite Marketing Wizard, iMAP, Online Training
Center, seminars and webinars.
♦ Created and managed marketing budgets for all business units, ensuring accuracy and established objectives are achieved.
♦ Implemented company-wide fulfillment system for promotional items and collateral.
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