Fernanda Quiroz

Latam south Brand Manager @British American Tobacco

Brand Marketing Manager💸 MarketingCRM managerMarketing Analytics Manager🧨 ConsultingBusiness AnalystEngagement Manager

British American Tobacco (BAT) continues to perform strongly in the South Latam market, maintaining a significant market share. Our innovative products and marketing strategies have been pivotal in driving growth and customer engagement. However, competition and regulatory challenges persist. To mitigate these, we propose to enhance our digital marketing strategies, invest in product innovation, and maintain robust government relations. We also recommend a focus on sustainability and corporate responsibility initiatives to strengthen our brand reputation. The proposed strategies aim to ensure BAT's continued leadership in the Latam south market.

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