DocuSignDirector of Marketing, Customer Success
Nov. 2020 - Oct. 2022St. Louis, MO, United StatesLed global marketing strategy, cross-functional stakeholder engagement and managed a team of services marketers (people mgmt. ~5 yrs.) to support GTM motions around new product and service introduction (NPI), development of value messaging frameworks aligned to DocuSign's AI and cloud-powered agreement management solutions, pre-sales marketing content and field readiness materials for the global Customer Success organization. Primary marketer owning the go-to-market strategy, customer experience design, journey mapping, marketing and the successful launch of Success Packs (subscription services) in Q2 of FY23.