Elizabeth Dias - Sr. Director Customer Success Marketing, Splunk

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Work Background

SplunkSr. Director, Customer Success Marketing

Oct. 2022 - Jan. 2024Greater St. Louis · RemoteResponsible for leading strategic marketing programs for Splunk's services business that resulted in the following outcomes: – Established GTM operating model and processes to drive efficiencies – Successfully hired and mentored a team of 5+ customer marketers – Managed a $1M+ annual marketing budget – Launched 10+ new service offerings in one quarter – 20%+ YoY increase in consumption of learning services – Marketing influence over $2M+ in ARR/NRR across global priority accounts – CX Day campaign that drove ~1.3M web impressions and increased strategic account-based engagement Co-owned market research, offering definition and go-to-market (GTM) value positioning for Splunk's services portfolio. Worked cross-functionally with stakeholders to help transition the business from fixed fee services to launching and scaling subscription services designed to grow recurring revenues and increase customer retention while routinely co-managing service release cycles (NPI). Led a growing team of customer marketers building, executing and scaling customer lifecycle programs, developing engaging customer advocacy and success content, and running digital events to accelerate customer onboarding, adoption and renewals in conjunction with lifecycle and community teams. Provided oversight around customer experience strategies and tactics at Splunk's annual user conference and program managed an integrated digital marketing campaign for Customer Experience Day 2023.

DocuSignDirector of Marketing, Customer Success

Nov. 2020 - Oct. 2022St. Louis, MO, United StatesLed global marketing strategy, cross-functional stakeholder engagement and managed a team of services marketers (people mgmt. ~5 yrs.) to support GTM motions around new product and service introduction (NPI), development of value messaging frameworks aligned to DocuSign's AI and cloud-powered agreement management solutions, pre-sales marketing content and field readiness materials for the global Customer Success organization. Primary marketer owning the go-to-market strategy, customer experience design, journey mapping, marketing and the successful launch of Success Packs (subscription services) in Q2 of FY23.

DocuSignSr. Services Marketing Programs Manager

Oct. 2017 - Nov. 2020Greater St. Louis Area · RemoteOrchestrated marketing programs focused on driving awareness for DocuSign Customer Success, supported MRR growth, and unlocked platform expansion opportunities for the organization. Responsibilities included launching and supporting a unified go to market strategy around our global team of 1000+ customer success experts and overall positioning of services aligned to the company's vision for the DocuSign Agreement Cloud. Other areas of focus include portfolio development, pricing and packaging, delivery and field enablement, and storytelling around our customers’ successes. Responsible for Customer Success's presence and strategy at global sales kickoff and other customer-facing events such as Dreamforce and Momentum (annual user conference). Emphasis in content marketing strategies and sales enablement tools that emphasize how we help customers achieve their desired outcomes through services.

PerficientSenior Marketing Manager, Salesforce Practice

Jun. 2015 - Oct. 2017On-siteCollaborated with senior leadership and sales to align on go-to-market strategy, solutions and service offerings, and positioning in the Salesforce ecosystem. Led product launch activities and product marketing for various Salesforce AppExchange ISV apps, and build out a portfolio of solution accelerators. Managed alliance marketing to drive awareness and encourage deal collaboration, increase lead referrals, and facilitate joint marketing opportunities as a managed Salesforce partner.

PerficientMarketing Manager, Salesforce Practice

Feb. 2015 - Jun. 2015On-siteResponsible for leading and executing strategic marketing for Perficient's $17M+ Salesforce practice. Perficient was a Gold Partner supporting more than 450 commercial and enterprise clients across North America integrate, optimize and build custom CRM solutions on the Salesforce platform. Focused on content development and thought leadership, sales enablement, brand awareness, lead generation and alliance marketing within the Salesforce ecosystem. Core member of various steering committees to help rollout a project management tool, new enterprise knowledge repository and the redesign of a responsive website.

PerficientMarketing Manager, Financial Services & Consumer Markets

Aug. 2012 - Feb. 2015Launched industry marketing practices, elevated the brand in the marketplace and helped the business unit experience significant growth in two years (from $3 million to $42 million in revenues). Marketing management responsibilities include collaboration with key stakeholders and consultants to execute an integrated content marketing strategy including messaging, managing content curation and the creative development and launch of high-performing digital marketing assets to support organizational growth.

Byrne Software Technologies, Inc.Marketing Specialist and Channel Manager

Jan. 2006 - Aug. 2012Greater St. Louis Area · On-siteResponsibilities included the management of corporate marketing strategies and campaigns for its professional services, construction project management software and benefits administration software business units.

KAI Design & BuildProposal Manager/Marketing Coordinator

Sep. 2005 - Dec. 2005Greater St. Louis AreaKAI Design & Build is headquartered in St. Louis, Missouri. As a design & build firm performing architecture, engineering, and program management/construction management services nationwide, I was responsible for the development and management of proposals, in addition to maintaining corporate marketing materials.

GeoDecisionsMarketing Coordinator

Jan. 2005 - Sep. 2005Greater St. Louis Area · HybridGeoDecisions acquired Kinetic Solutions and I joined their corporate marketing group to re-brand and develop marketing material for GIS technology and services. Additional responsibilities included award submissions, customer stories and case studies, feature articles, press releases and website content. Supported business development efforts out of the St. Louis office and leveraged local business partner relationships through joint marketing activities.

Kinetic Solutions, LLCMarketing Intern and Marketing Coordinator

Jan. 2003 - Dec. 2004Greater St. Louis Area · On-siteWorked as an intern alongside the COO to conduct marketing research and develop a market strategy to position Kinetic Solutions as a leading GIS partner in the Midwest. Established the company's first strategic marketing function, including the development of in-depth vertical market business plans, creative materials, overall marketing communications and press release development. As a full-time Marketing Coordinator I expanded Kinetic Solutions' marketing capabilities with involvement at trade shows, seminars and business partner workshops. I supported business development efforts through the management of proposals, sales presentations and served as content manager for the recently redesigned corporate website.